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Published by: Frost & Sullivan
Published: Dec. 31, 2006 - 84 Pages
Table of Contents
1. Executive Summary
1. Market Overview
1. Introduction
2. Competitive Analysis
2. Key Research Findings
1. Growth Opportunities and Revenue Forecasts
2. Industry Challenges
3. Strategic Conclusions
2. World Content Delivery Networks Market
1. Overview of the Content Delivery Networks (CDN) Market
1. Introduction and Market Definitions
2. Market Engineering Measurements Analysis
3. Market Drivers
a. Increasing Broadband Penetration and Bandwidth Utilization Fuels Growth
b. Different Market Segments such as Enterprise, User-generated, and Traditional Broadcast and Media Companies are Increasingly Deploying Rich Media Content, thus Driving the Demand for More Content Delivery Network Solutions
c. Higher Demands for Data and Increasing Use of the Internet for Rich Applications Exponentially Increases the Amount of Content Exchanged Online and hence Reasserts a Higher Demand for Content Delivery Network Solutions
d. The Value Proposition of Higher Return on Investment and Customized Solutions through Content Delivery Networks Stimulates Growth
e. The Growing Shift from Advertising on Traditional Media to Advertising Online Provides Incentive for Increasing Content Online as well as Increases the Amount of Content Through Advertising, thus Driving the Growth of the Content Delivery Networks Market
f. Enterprise Markets Drive the Growth of Content Delivery Networks Market with their Consistent Use of the Internet for Communication and Information
g. Niche Programming such as Inspirational Content, Adult and Sports Entertainment Have a Widespread Demand over the Internet, thus Contributing to a Significant Amount of Online Content
4. Market Restraints
a. Piracy, Online Security Concerns and Rights Issues Restrains Many Content Creators and Content Owners From Deploying Content Online
b. Companies Relying on In-house Content Delivery Solutions and Larger Media Companies Offering Syndicated Content Restrain the Over-all Growth of the Content Delivery Networks Market
c. Broadband Penetration Still Being a Small Percentage of the Total Internet Population and Broadband Subscribers in Certain Regions Having Access to Limited Broadband Speeds, Bandwidth Constraints in the Last Mile Restrains Efficient Content Delivery to All End-users
d. The Increasing Demand for More High Bandwidth-Intensive Rich Content is Expected to Challenge the Scalability of Existing Content Delivery Networks
e. Challenged by Existing Incumbency of Telcos and Internet Service Providers (ISPs) for Content Delivery and Limited Exposure Challenges Growth of the Content Delivery Market in Asia Pacific
f. Alternative Technologies and Business Models May Replace the Utility of Content Delivery Networks as An Independent Market
5. Industry Challenges
2. Revenue Forecasts and Trend Analysis for the Content Delivery Networks Market
1. Revenue Forecasts and Analysis
2. Demand Analysis
3. Pricing Trends
4. Market Trends
5. Technology Trends
3. Strategic Recommendations for Growth and to Overcome Identified Challenges in the CDN Market
1. Strategic Recommendations
4. Competitive Analysis of the Content Delivery Networks Market
1. Key Findings
2. Market Share Analysis
3. Product Analysis
3. Decision Support Databases
1. Decision Support Database
1. Number of Internet Subscribers
2. Total Broadband Subscribers
3. Total Broadband Penetration
4. Total PC Installed Base
5. Percent Internet Users Below 15 Years of Age
6. Percent Internet Users 15 -24 Years of Age
7. Percent Internet Users 25 -64 Years of Age
8. Percent Internet Users 65+ Years of Age
9. Residential Internet Penetration
10. Business Internet Penetration
List of Figures
Chapter 1 Chapter 2 -
Content Delivery Networks Market: Impact of Top Market Measurements on Business Functions (World), 2007-2013 -
Content Delivery Networks Market: Market Drivers Ranked in Order of Impact (World), 2007-2013 -
Content Delivery Networks Market: Impact of Top Industry Drivers on Business Functions (World), 2007-2013 -
Content Delivery Networks Market: Market Restraints Ranked in Order of Impact (World), 2007-2013 -
Content Delivery Networks Market: Impact of Top Industry Restraints on Business Functions (World), 2007-2013 -
Content Delivery Networks Market: Impact of Top Industry Challenges (World), 2007-2013 -
Content Delivery Networks Market: Impact of Top Industry Challenges on Business Functions (World), 2007-2013 -
Content Delivery Networks Market: Revenue Forecasts (World), 2005-2013 -
Content Delivery Networks Market: Revenue Forecasts by Geographic Region (World), 2006-2013 -
Content Delivery Networks Market: Revenue Forecasts by Vertical Segments (World), 2006-2013 -
Content Delivery Networks Market: Average Pricing per GB Transfer in High Volumes (World), 2005-2013 -
Content Delivery Networks Market: Competitive Structure (World), 2006 -
Content Delivery Networks Market: Company Market Share by Revenues (World), 2006
Abstract Research Overview
The Frost & Sullivan research service titled World Content Delivery Networks Market provides an overview of market opportunities in the content delivery networks market, revenue forecasts, and a complete analysis of key market drivers, restraints, and trends. In this study, Frost & Sullivan's expert analysts thoroughly examine revenue forecasts by geographies and vertical market segments including enterprise and media.
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- Content Delivery Networks
- P2P/ Peer-to- Peer networks
Technologies
The following technologies are covered in this research:
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Content Delivery Networks (CDNs): Frost & Sullivan defines the CDN market as technology and services that enable the rapid and uninterrupted flow of content from the origin server to the end user. CDN vendors largely have proprietary infrastructure and use a combination of servers, network routing and intelligent software to enable delivery of content from the host server.
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Peer-to-Peer (P2P): A P2P computer network delivers content by relying on user computers in a network instead of servers.
Market Overview
Increasing Broadband Penetration and Bandwidth Utilization Fuel Growth
The content delivery networks (CDN) market has experienced an explosive rate of growth since 2005 and promises to reflect a strong growth trend. The increasing penetration of Internet services is likely to be a key driver for this growth, in addition to the surging levels of broadband penetration. Unlike the traditional dial-up Internet, high-speed Internet connections such as Digital Subscriber Lines (DSL) and cable modems allow quality delivery of even large files with almost no time delays. This motivates content providers to develop more viable business models for the Internet, as it assures a committed audience.
"The magnified growth of the Internet as a viable communication and commercial platform diminishing distances, time and expenses has led it to become a very large repository of content distribution," notes the analyst of this research. "The demand and need to reach audiences comprising millions of end users spanning various geographical networks creates the requirement for highly scalable service infrastructure. This need will propel the growth of the CDN industry."
While the increasing growth of content over the Internet fuels the demand for CDN solutions, it is not without its share of challenges. The all-round emphasis on quality, security as well delivery of large-sized content; and a gradual move towards convergence in delivery of content will lay pressure on CDN vendors to strike a fine balance between technical issues and seamless delivery.
Increased Deployment of Rich Media Content Driving Demand for Content Delivery Solutions
Fuelled by the advances in compression technologies, format wars among Microsoft, Apple and RealNetworks, and the launch of Adobe’s flash video, there has been a noticeable increase in the amount of rich media content appearing on the Internet in the last few years. The enterprise segment has been at the forefront of deploying rich media for communication and information and even in the media and entertainment segment, challenges related to content security and poor end-user experience are dissipating fast. With high bandwidth connections, it is now possible to stream entertainment content over the Internet at speeds in excess of 500 Kbps, as compared to 56 Kbps through dial-up connections. This helps transmit quality signals to the PC, and content owners are expecting huge business opportunities through online media delivery. Moreover, the booming market of portable media players, gaming consoles, and wireless devices that transmit broadband content on television are all contributing to the demand for online content.
Geographically, the United States remains the strongest market, and with broadband penetration reaching nearly 50 percent of all Internet subscribers in the country, this trend is likely to continue for the next 12-24 months. Market growth is expected to be relatively gradual in Europe as incumbent ISPs cater to the market. In Asia, there exists considerable potential for growth, but regional loyalties could restrict the entry of many CDN companies. "Overall, the content delivery market has entered a strong growth phase after a long plateaued growth pattern," says the analyst. "Going forward, the market holds exciting opportunities, propelled mainly by the shift to digital media and increasing Internet usage worldwide."
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