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World Cuisine: Npd And Marketing Trends To 2013 - Management BriefingPublished by: just-food Published: Jan. 31, 2007 - 29 Pages Table of ContentsIntroduction The evolving definition of ethnic food Fast growth signalled for world cuisine to 2013 Authenticity and provenance leading the way for NPD World Food Market highlights growing interest in ethnic foods within the industry NPD trends in ethnic foods Product and line extension opportunities are rife in ethnic foods Mexican flavours will inspire future NPD Focus on the biggest ethnic foods retail sector: ready meals Targeting seniors with ethnic foods Healthier ethnic ready meals Future growth strategies in ethnic foods Introducing ‘New Asia’ The rising influence of Caribbean flavours List of figures Figure 1: Sharwood’s Lighter range appeals to health-conscious curry lovers Figure 2: Line extension will be a major growth strategy for ethnic food players Figure 3: Napolina’s Bruschetta toppings replicate restaurant trends List of tables Table 1: UK, US and Europe (incl. UK) ethnic food market value, 2003-2013 (US$bn) AbstractThe rising popularity of world cuisine cannot be underestimated in today's hugely competitive marketplace. Consumers are becoming more experimental with flavours and ingredients; they seek authentic products that taste great, and they expect to be able to purchase restaurant-quality dishes from their local supermarket or independent retailer.Get Full Details About This Report >> |
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