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Published by: Business Insights
Published: Jan. 1, 1999 - 169 Pages
Table of Contents
Executive Summary
- Definition
- Market drivers
- Industry dynamics
- Innovation and NPD
- Market data
- Survey results and conclusions
Chapter 2 Introduction and definitions
- Summary
- Introduction
- Terms and abbreviations used in this report
- Variations in definitions of the term nutraceutical
- Scope of this report
Chapter 3 Market drivers
- Summary
- Introduction
- Ageing of the population & the risk of chronic disease
- Growing consumer readiness towards self-medication
- The trend towards convenience and consumer guilt
- Consumer barriers to uptake
- Pressure on food & drinks manufacturers to drive sales
- Regulatory factors
- Regulation in the EU
- Regulation in Japan
- Nutraceuticals regulation in the US
Chapter 4 Industry dynamics
- Summary
- Introduction
- Historical overview
- Consumption trends since the 1970's
- The nutraceuticals spread
- Mapping the product life cycle of a nutraceutical
- Competitive overview
- Strong category focused companies
- Companies with a strong focus on R&D
- Companies with diversified interests
- Synergistic activity
- The impact of manufacturer upon nutraceuticals
- Nutraceuticals as targeting consumer opportunities
Chapter 5 The Innovative Response - NPD
- Summary
- Introduction
- Overview
- Bakery and cereals
- Dairy
- Fats and spreads
- Confectionery
- Soft drinks
- Case studies
- Orafti: Raftiline HP
- Yakult Honsha: Yakult
Chapter 6 Market data 1993-2002
- Summary
- Introduction
- Overview
- Key nutraceutical market sales by country
- Key nutraceutical markets by market/category
- Breakfast cereals
- Dairy
- Fats and spreads
- Sugar confectionery
- Energy and sports drinks
Chapter 7 Survey results and conclusions
- Summary
- Introduction
- Types of business driving nutraceuticals growth
- The development path of nutraceuticals
- The criteria for success of a nutraceutical brand
- Relevant consumer drivers to nutraceutical uptake
- Key target audiences for nutraceuticals
- Development of nutraceuticals by country market
- Development of nutraceuticals by product market
- The most innovative nutraceutical and ingredients manufacturers
Appendix
AbstractThe report highlights emerging opportunities in nutraceuticals, and examines the ways that companies can best exploit them, addressing the key drivers, innovations, main players, market sizes and growth prospects. This report provides a comprehensive overview of the nutraceuticals market, from the smallest market drivers through to the main companies. It analyses current growth and assesses the nature and the extent of future change. From Reuters Business Insight.
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