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Published by: Business Insights
Published: Jun. 1, 2000 - 102 Pages
Table of Contents
Executive summary
- The Internet marketplace
- The global B2C marketplace
- The Western European Internet marketplace
- The B2B marketplace
Chapter 1 Introduction
- The Reuters Business Insight eMarketing series
- The Internet Marketplace
- Glossary of terms
Chapter 2 The Global Internet Marketplace
- Summary
- The eCommerce marketplace model
- The growth of the online population
- Online development has been fragmented
- Online advertising
- Advertising strategies
- Conclusion
Chapter 3 B2C - The eConsumer
Marketplace
- Summary
- Introduction
- Consumer attitudes to online shopping
1. Online buying rates are linked to Internet expertise
2. Local factors also influence consumers' propensity to
buy online
3. Consumers are prepared to put up with 'teething
problems'
4. Experienced users have the highest expectations
5. Reaching consumer's home will be key to success
6. 'Promiscuity' will be limited on the Internet
7. Convenience will be more important than price
- Online consumer spending
- Computers
- Travel
- CDs and music
- Books
- Groceries
- Apparel
- Motor vehicles
- Conclusion
- Pure-plays versus 'bricks-and-clicks'
- Dotcoms have led the way
- Online retailing in the US
- Online retailing in Europe
- New consumer access channels
Chapter 4 The W. European Internet
Marketplace
- Summary
- European Internet access
- European Internet Issues
- Credit card usage
- Internet applications at work and at home
- Attitudes to Internet usage
- Market overviews
- Belgium
- France
- Germany
- Italy
- The Netherlands
- Spain
- Sweden
- UK
- Future outlook
Chapter 5 B2B - The eBusiness Marketplace
- Summary
- B2B market drivers
- B2B by business process
- Online procurement
- Web-based solutions replace EDI for procurement
- Online procurement: a different trading proposition
- Online procurement is a cost saving business process
- The online procurementmarket
- Supply chain and distribution management in B2B
- Future outlook
Chapter 6 Conclusion
AbstractIt is almost impossible for anybody to have been unaffected by the dramatic Internet boom. With so much activity and change in B2C eCommerce, B2B eCommerce, online trading, email marketing and Internet advertising, it can be hard to see the whole picture and predict where the next developments might occur.
This report provides a comprehensive and clear market perspective of the Internet, helping you to cut through the hype and gain essential insight into the key areas of development. Buy this report NOW to: Create sound business plans with access to a total view of the Internet economy. Utilize Internet developments to positively affect your business. Gain insight into the success stories in eCommerce and learn from the strategies of the major players.
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