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B2C eCommerce: Opportunities And Implications To 2005

Published by: Business Insights

Published: Jun. 1, 2000 - 110 Pages


Table of Contents


  1. Executive Summary
    • Browsing and the Internet
    • From browsing to shopping
    • The online eTailer
    • B2C Technology
  2. Chapter 1 Introduction
    • The Reuters Business Insight eMarketing series
    • B2C eCommerce: opportunities and implications to 2005
    • Glossary of terms
  3. Chapter 2 Browsing and the Internet
    • Summary
    • Global overview of online population
    • The world online
    • Global Internet penetration
    • Internet penetration in Europe
    • Key Market overviews
    • Scandinavia
    • Sweden
    • Northern Europe
    • France
    • Germany
    • UK
    • Southern Europe
    • Italy
    • US
    • US Internet access
    • Advertising online
    • Advertising strategies
  4. Chapter 3 From Browsing To Buying
    • Summary
    • Introduction
    • 2001 will be characterized by a dramatic rise in B2C eCommerce
    • The B2C eCommerce momentum
    • Greater Internet exposure = greater propensity to purchase online
    • eConsumer drivers and satisfaction
    • Key consumer drivers of online shopping
    • Internet experience and online consumer satisfaction
    • Online expenditure by type
    • Market Overview
    • Computers
    • Travel
    • CDs and music
    • Books
    • Groceries
    • Apparel
    • Motor vehicles
    • eConsumer access to the Internet
    • Different locations: Home versus work
    • Different devices: From PC to iTV and mobile phones
    • Closing the online sale: The role of online payment
    • Card issuers need to address low-value online transactions
    • Online shopping convenience
    • Conclusion
  5. Chapter 4 The Online eTailer
    • Summary
    • Introduction
    • Online retailers in Europe and the US
    • US retailers by sizeband
    • European online retailers
    • Dotcom versus 'bricks-and-clicks' retailers
    • Why have traditional retailers been so slow?
    • Traditional players have the added advantage of profitability
  6. Chapter 5 B2C Enabling Technology
    • Summary
    • Software analysis
    • By uptake
    • By revenue
  7. Chapter 6 Conclusions
    • A change of strategy is required
    • Time is the crucial factor
    • Index

Abstract

By 2002, consumer online shopping will have exploded to $5bn, compared to $111m in 1997. Traditional pure play companies must consider their future online presence now, or risk being left behind in the race to serve the eConsumer. In many cases customer experience of fulfillment remains poor while expectations have continued to rise. Buy this report NOW to: Learn from other B2C success stories. Maximize your chances of success when you take your company into B2C eCommerce. Understand what your clients need from an online service.

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