Addressing the Challenges of Consumer-driven Healthcare (Review Report)

Published by: Datamonitor

Published: Jan. 26, 2007 - 53 Pages

Table of Contents

DATAMONITOR VIEW

CATALYST

SUMMARY

METHODOLOGY

EXECUTIVE SUMMARY

Introduction

The Changing Role of Consumers in Healthcare (Market Focus)

Vendor Strategies for the Consumer-Driven Healthcare Marketplace (Strategy Focus)

Helping healthcare organizations compete in a consumer-driven environment (Customer Focus)

US Consumer-driven Healthcare IT Spending (Databook)

Europe Consumer-driven Healthcare IT Spending (Databook)

THE CHANGING ROLE OF CONSUMERS IN HEALTHCARE (MARKET FOCUS)

Summary

Patients are becoming active consumers of healthcare globally

Defining consumerism and consumer-driven healthcare

Escalating out-of-pocket expenses are creating demanding consumers

The Internet is changing consumer behavior and influences their decision-making

Accessing health information online is becoming increasingly mainstream

The Internet is evolving into an interactive tool for managing healthcare

Online tools are exerting influence over consumers' interactions with their physicians

Governments encourage their population to participate in consumer-driven healthcare initiatives

Consumer-directed healthcare challenges the traditional roles of providers and payers

Healthcare organizations are feeling the heat of consumer-driven healthcare right now

Challenges for providers and payers are more cultural rather than technological

Collaboration across different stakeholders will be key in consumer-driven healthcare

Providers and payers must apply lessons learned from the banking and retail industries

Healthcare organizations are implementing different technologies to address challenges

Personal health records are a top priority for providers within the consumer-driven marketplace

But investing in technology such as a PHR is primarily a business decision

Linking financial systems and services to clinical systems such as a PHR will be the norm

ACTIONS

Being innovative and flexible may be the best way to help your customers

Focus on service offerings and ongoing customer support

Align yourself with the pain points

Consumerism is a global phenomenon with separate local implications

VENDOR STRATEGIES FOR THE CONSUMER-DRIVEN HEALTHCARE MARKETPLACE (STRATEGY FOCUS)

Summary

Vendors must help healthcare organizations translate challenges into actionable projects

A successful vendor strategy begins with a deep understanding of the challenges facing payers and providers

An effective vendor strategy aligns with the industry's pain points and translates them into solutions

Developing partnerships must be an essential part of a vendor's go-to-market strategy

Partnerships can provide stability in a nascent and unstable market

Partnerships can offer a more long-term commitment to success

Partnerships developed as strategic alliances are an effective way to leverage competencies

ACTIONS

Vendors adopting a wait-and-see strategy will do so at their own peril

Successful vendor strategies do not understimate competition from new players

It is not too early to extend to global markets - through partnerships

HELPING HEALTHCARE ORGANIZATIONS COMPETE IN A CONSUMER-DRIVEN ENVIRONMENT (CUSTOMER FOCUS)

Summary

Consumer-driven healthcare is here and visibly impacting healthcare organizations

Consumerism in healthcare is the product of several market forces

Consumerism is felt by all stakeholders in healthcare, and particularly by providers

Providers are faced with new types of challenges related to both culture and technology

Although adoption of EHRs and PHRs is low, healthcare providers recongize their value

Adoption of EHRs and PHRs remains low

Yet, EHRs and PHRs are a top priority for healthcare organizations

Providers prioritize IT spending with the consumer in mind

Healthcare organizations require technological progress that addresses standards and integration obstacles

Electronic health records will pave the wave for the adoption of other consumer-driven healthcare technologies, such as PHRs

ACTIONS

Target patient-centric services and products

Stay in front of market trends as there is no room for error with your healthcare clients

Do not lose sight of your other target customer: the consumer

US CONSUMER-DRIVEN HEALTHCARE IT SPENDING (DATABOOK)

Introduction

Definitions

Introduction

Total US Consumer-driven Healthcare IT spending 2006-2011

Total US consumer-driven healthcare IT spending by solution 2006-2011

US IT spending on EHRs by technology segment 2006 - 2011

US IT spending on portals by technology segment 2006 - 2011

US IT spending on CRM by solution segment 2006 - 2011

EUROPE CONSUMER-DRIVEN HEALTHCARE IT SPENDING (DATABOOK)

Introduction

Total Europe Consumer-driven Healthcare IT spending 2006-2011

Total Europe consumer-driven healthcare IT spending by solution 2006-2011

Europe IT spending on EHRs by technology segment 2006 - 2011

Europe IT spending on portals by technology segment 2006 - 2011

Europe IT spending on CRM by solution segment 2006 - 2011

APPENDIX

Definitions

Extended methodology

Datamonitor's ongoing primary research efforts

External secondary research and sources

Further reading

Ask the analyst

List of Tables

Table 1: Total US Consumer-driven Healthcare IT Spending 2006-2011

Table 2: Total US consumer-driven healthcare IT spending by solution 2006-2011

Table 3: US IT spending on EHRs by technology segment 2006-2011

Table 4: US IT spending on portals by technology segment 2006-2011

Table 5: US IT spending on CRM by solution segment 2006-2011

Table 6: Total Europe Consumer-driven Healthcare IT Spending 2006-2011

Table 7: Total Europe consumer-driven healthcare IT spending by solution 2006-2011

Table 8: Europe IT spending on EHRs by technology segment 2006-2011

Table 9: Europe IT spending on portals by technology segment 2006-2011

Table 10: Europe IT spending on CRM by solution segment 2006-2011

List of Figures

Figure 1: Out-of-pocket expenses continue to increase

Figure 2: Consumers increasingly turn to online sources for health-related information (Q. : I have accessed the following sources of health information in the past 6 months...)

Figure 3: Online tools are exerting influence over consumers' interactions with their physicians

Figure 4: Collaboration with payers and catering to consumer demands challenges the cultural and core business processes of healthcare organizations across geographic markets

Figure 5: Providers plan to address some of their challenges by implementing IT projects such as personal health records (PHRs)

Figure 6: Vendor marketing messages should address specific challenges faced by healthcare organizations

Figure 7: An effective vendor strategy aligns with the industry's pain points and translates them into actionable projects

Figure 8: Permutations of partnerships and corresponding benefits

Figure 9: The opportunity space for strategic partnerships among several stakeholders is limited

Figure 10: Most providers are feeling the impact of consumerism right now

Figure 11: Consumer-driven healthcare poses new challenges for providers

Figure 12: Personal Health Records (PHR) adoption is low but will grow over time

Figure 13: Personal health records are a top priority for healthcare organizations

Figure 14: Healthcare provider organizations are prioritizing their IT spending projects with consumerism in mind

Figure 15: Several obstacles must be addressed in order for EHRs to become mainstream

Figure 16: Integration is an important functionality of electronic health records both in North America and in Europe

Figure 17: Total US Consumer-driven Healthcare IT Spending 2006-2011

Figure 18: Total US consumer-driven healthcare IT spending by solution 2006-2011

Figure 19: US IT spending on EHRs by technology segment 2006-2011

Figure 20: US IT spending on portals by technology segment 2006-2011

Figure 21: US IT spending on CRM by solution segment 2006-2011

Figure 22: Total Europe Consumer-driven Healthcare IT Spending 2006-2011

Figure 23: Total Europe consumer-driven healthcare IT spending by solution 2006-2011

Figure 24: Europe IT spending on EHRs by technology segment 2006-2011

Figure 25: Europe IT spending on portals by technology segment 2006-2011

Figure 26: Europe IT spending on CRM by solution segment 2006-2011

Abstract

• The Changing Role of Consumers in Healthcare
• Vendor Strategies for the Consumer-Driven Healthcare Marketplace
• Helping healthcare organizations compete in a consumer-driven environment
• US and Europe consumer-driven healthcare IT spending

• Consumer-driven healthcare challenges the traditional roles of providers and payers
• Healthcare organizations are implementing or leveraging different technologies to address those challenges
• Patients are becoming active consumers of healthcare globally

• Gain valuable industry insight into the market drivers and inhibitors for consumer-driven healthcare
• Align your go-to-market strategy with both the organizational and technology needs of healthcare
• Quantify the current and projected market opportunity for EHRsm portals and CRM in the US and Europe

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