Slimming Meals - US

Published by: Mintel International Group Ltd.

Published: Jan. 1, 2007 - 98 Pages

Table of Contents

Scope and Themes

What you need to know

Definition

Abbreviations and terms

Abbreviations

Terms

Executive Summary

The bottom line

Slimming meals dominated by low calorie frozen entrées

Niche markets support some key players in meal replacement drinks and bars

Numerous ad strategies

Supermarkets control more than half of all category sales

Some growth possible among Hispanic and male markets

The future may bring slimming meals for kids

Forecast

Market Drivers

Six in ten Americans need to lose weight

Figure 1: Eating patterns and self-assessed weight situation, April-May 2006

Women more likely to diet and drive the category

Figure 2: Reasons for using liquid breakfast/nutritional supplements, by gender, May 2005-June 2006

Figure 3: eClip: Use of frozen slimming meals for light dinner, 2005

Figure 4: eClip: Frozen slimming meals for mom, 2005

Figure 5: Female population by age, 2002-12

Category innovations make slimming meals seem healthier, tastier, easier

The category’s competition

Weight loss tablets

“Lighter” meals from quick service restaurants

Figure 6: New menu items with low calorie, low-fat and/or light claim at QSRs or fast casual restaurants, 2004-06

Blurring the bar category

Cereal products promise weight loss benefits

Dairy products that burn fat?

Nuts compete with nutrition bars

Market Size and Trends

Market size

Figure 7: U.S. sales of slimming meals, at current and constant prices, 2001-06

Wal-Mart estimate

Market trends

Have your cake and lose weight, too

Organic bars on the rise

Figure 8: U.S. Natural channel sales of bars by organic content, 2004-06

Raw bars

Low glycemic index to lessen hunger pangs

Market Segmentation

Introduction

Overview

Figure 9: FDM sales of slimming meals, segmented by type, 2004 and 2006

Frozen slimming meals

Figure 10: FDM sales of frozen slimming meals, at current and constant prices, 2001-06

Meal replacement drinks

Figure 11: FDM sales of meal replacement drinks, at current and constant prices, 2001-06

Sports and energy bars

Figure 12: FDM sales of sports and energy bars, at current and constant prices, 2001-06

Supply Structure

Introduction

Figure 13: eClip: Lean Cuisine as a substitute for Smart Ones, 2005

Companies and brands

Figure 14: Manufacturer FDM sales of slimming meals in the U.S., 2005 and 2006

Frozen slimming meals

Figure 15: Manufacturer brand FDM sales of frozen slimming meals in the U.S., 2005 and 2006

Meal replacement drinks

Figure 16: Manufacturer brand FDM sales of meal replacement drinks in the U.S., 2005 and 2006

Sports and energy bars

Figure 17: Manufacturer brand FDM sales of sports and energy bars in the U.S., 2005 and 2006

Profiles of major manufacturers

Nestlé

Heinz

Abbott

ConAgra

Unilever

Kraft

Novartis

Advertising and Promotion

Nestlé

Stouffer’s Lean Cuisine

Figure 18: Television ad for Lean Cuisine Spa Cuisine, 2006

Lean Pockets

PowerBar

Figure 19: Television ad for PowerBar’s Pria, 2006

Abbott Laboratories

ConAgra

Unilever (Slim-Fast)

Figure 20: Television ad for Slim-Fast High Protein, 2006

Figure 21: Television ad for Slim-Fast Optima, 2006

Kraft

Figure 22: Television ad for Kraft South Beach Diet meals, 2006

Retail Distribution

Introduction

Figure 23: U.S. retail sales of slimming meals, by channel, 2004 and 2006

FDM channels

Figure 24: U.S. supermarket sales of slimming meals, at current and constant prices, 2001-06

Natural food stores

Figure 25: U.S. natural channel sales of slimming meals, at current and constant prices, 2003-06

The Consumer

Introduction

Summary

Household consumption of frozen meals

Figure 26: Household consumption of frozen complete dinners, May 2005-June 2006

Brands of frozen slimming meals consumed

Figure 27: Brands of frozen slimming meals used, May 2005-June 2006

Figure 28: Brands of frozen slimming meals used, by household income, May 2005-June 2006

Figure 29: Brands of frozen slimming meals used, by cohort, May 2005-June 2006

Personal consumption of low calorie frozen foods

Figure 30: Personal consumption of low calorie frozen foods, by type, October 2006

Figure 31: Personal consumption of low calorie frozen foods, by gender, October 2006

Figure 32: Personal consumption of low calorie frozen foods, by age, October 2006

Figure 33: Personal consumption of low calorie frozen foods, by household income, October 2006

Figure 34: Personal consumption of low calorie frozen foods, by race/ethnicity, October 2006

Primary reasons for eating low calorie frozen meals

Figure 35: Primary reason for consuming low calorie frozen meals, October 2006

Figure 36: Primary reason for consuming low calorie frozen foods, by age, October 2006

Figure 37: Primary reason for consuming low calorie frozen foods, by household income, October 2006

Usage frequency of low calorie frozen meals

Figure 38: frequency of eating low calorie frozen meals, by age, October 2006

Figure 39: frequency of eating low calorie frozen meals, by race/ethnicity, October 2006

Opinions of specific low calorie frozen meal brands

Figure 40: Attitudes towards brands of frozen slimming meals, October 2006

Interest in gourmet, “all natural,” and refrigerated low calorie meals

Figure 41: Interest in specific low calorie meals, October 2006

Figure 42: Interest in specific low calorie meals, by key demographics, October 2006

Lighter, larger meals vs. richer, small meals: consumer preferences

Figure 43: Type of low calorie frozen meal preferred, October 2006

Diet shake/smoothie and diet snack bar consumption

Figure 44: Personal consumption of diet shakes/smoothies and diet snack bars, by gender, October 2006

Figure 45: Personal consumption of diet shakes/smoothies and diet snack bars, by race/ethnicity, October 2006

How brands of diet shakes/smoothies and diet snack bars are selected

Figure 46: How brands of diet shakes/smoothies and diet snack bars are selected, October 2006

Brands of meal replacement drinks consumed

Figure 47: Brands of liquid/powdered nutritional supplements or liquid breakfasts used, May 2005-June 2006

Figure 48: Brands of liquid/powdered nutritional supplements or liquid breakfasts used, by gender, May 2005-June 2006

Figure 49: Brands of liquid/powdered nutritional supplements or liquid breakfasts used, by age, May 2005-June 2006

Figure 50: Brands of liquid/powdered nutritional supplements or liquid breakfasts used, by race/ethnicity, May 2005-June 2006

Figure 51: Brands of liquid/powdered nutritional supplements or liquid breakfasts used, by key user cohorts, May 2005-June 2006

Brands of energy/diet snack bars consumed

Figure 52: Brands of energy/diet snack bars used, by gender, May 2005-June 2006

Figure 53: Brands of energy/diet snack bars used, by age, May 2005-June 2006

Figure 54: Brands of energy/diet snack bars used, by region, May 2005-June 200

Figure 55: Brands of energy/diet snack bars used, by key user cohort, May 2005-June 2006

Future and Forecast

Future trends

More extensions and greater visibility for slimming meal brands

Slimming meals for kids?

Trends in diet plans will shape slimming meals market

Figure 56: Consumer awareness of commercial weight loss programs, by gender, October 2005

Will frozen slimming meals borrow Southern recipes?

Figure 57: Obesity rates, by region, 1991-2000

Market forecast

Slimming meals

Figure 58: Forecast of total U.S. sales of slimming meals, at current and constant prices, 2006-11

Frozen slimming meals

Figure 59: Forecast of U.S. FDM sales of frozen slimming meals, at current and constant prices, 2006-11

Meal replacement drinks

Figure 60: Forecast of U.S. FDM sales of meal replacement drinks, at current and constant prices, 2006-11

Sports and energy bars

Figure 61: Forecast of U.S. FDM sales of sports and energy bars, at current and constant prices, 2006-11

Forecast factors

Appendix: Trade Associations

Appendix: Simmons Cohorts

Figure 62: Married couples cohorts

Figure 63: Single women cohorts

Figure 64: Single men cohorts

Appendix: New Product Briefs

ConAgra Foods: Healthy Choice Beef Stroganoff with Apple Crisp Dessert

Unilever Bestfoods: Slim-Fast Optima Creamy Milk Chocolate Shake

Kraft Foods: South Beach Diet Vanilla Crème Meal Replacement Bars

Michelina’s: Michelina’s Lean Gourmet Whole Grain Rice

ZonePerfect: Zone Perfect All Natural Strawberry Yogurt Bar

Nestlé: Lean Cuisine Brick Oven Style Garlic and Chicken Pizza

Michelina’s: Michelina’s Lean Gourmet Whole Wheat Penne Primavera

Synergy Plus: Carbwise High Protein Bar

Nestlé: Lean Cuisine Spa Cuisine Classics Salmon with Lemon Dill Sauce

Unilever: Slim-Fast High Protein Bars

Heinz: Weight Watchers Smart Ones Bistro Selections Chicken Enchiladas

ConAgra Foods: Healthy Choice Turkey Breast with Cherry Crisp Dessert

Abstract

• Analyzes consumer category trends and how they help shape attitudes toward slimming
• Details consumers’ attitudes toward weight management and tracks corresponding product introductions
• Studies female consumers and how their eating patterns affect the market
• Provides actionable analysis of competitive products, such as cereal, nuts, and dairy foods
• Explores new marketing opportunities centered on consumer lifestyles and wellness trends.

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