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Broadband Video: Redefining the Television Experience

Published by: The Diffusion Group (TDG Research)

Published: Jan. 1, 2007 - 39 Pages


Table of Contents



1.0 Introduction

1.1 Defining the Terms

1.2 What is Covered in this Report

1.3 What is Not Covered in this Report

1.4 Predicting the Unpredictable

2.0 Why Broadband Video and Why Now?

2.1 Expanding Broadband Penetration

2.2 The Consumer as Content Creator

2.3 Major Broadcasters Buying into the BB-TV Vision

2.4 Quality Delivery Solutions are Available

2.5 Internet Video Offers a Cheap, Direct Connection for Viewers

2.5.1 All-Access Granted with No PayTV Gatekeeper

2.5.2 The Content Provider Owns the Experience

3.0 Broadband Video and the Television

3.1 Types of Broadband Video

3.2 How Broadband Gets to the Television

3.3 Models for Delivering Broadband Content to the Television

3.3.1 Open Delivery

3.3.2 Closed Delivery (Walled Garden)

3.3.3 Walled Garden to Dominate

4.0 Forecasts for Broadband TV Hardware & Services

4.1 Sales of BB-TV Enabling Hardware

4.1.1 General

4.1.2 Microsoft's IPTV on XBox Strategy

4.2 Use of Broadband-Enabled Televisions

4.3 Broadband Video Service Revenue

4.3.1 Video Download Services

4.3.2 Video Streaming Services

5.0 The Importance of an Open Broadband Video Platform

5.1 Barriers to Open Broadband Video on the Television

5.1.1 Point and Click - Forget About It

5.1.2 URLs on the TV - Give Me a Break

5.1.3 No Standard for Authoring a 10-Foot Interface

5.1.4 TV is Not (Yet) an Interactive Medium

5.1.5 Navigating an Endless Ocean of Content

5.2 Addressing these Challenges

5.2.1 Avoiding Point and Click

5.2.2 Using Channel Names and Numbers

5.2.3 Standardizing the 10-Foot Interface

5.2.4 Interactivity Optimized for TV Experiences

5.2.5 A Better Way to Search

6.0 The Future of Television

6.1 What Will Open Broadband TV Look Like?

6.2 The Impact on Traditional TV




List of Figures




Figure 1 Defining the Terms

Figure 2 World-Wide Broadband Households through 2011

Figure 3 CNN Pipeline Internet Video Service

Figure 4 Defining the Different Types of Broadband Video

Figure 5 Broadband Video for Television

Figure 6 Methods of Connecting TV to Broadband Video Resources

Figure 7 iTVA Facilitates Connectivity between the TV and the Internet

Figure 8 Broadband-Enabled Televisions through 2011 - Worldwide

Figure 9 Mix of Broadband-Enabling Mediums for the TV in 2011

Figure 10 Growth in Broadband Television Households 2006 through 2011

Figure 11 Mix of Broadband TV Connections in 2011

Figure 12 Television Broadband Movie Download Revenue: 2007-2011

Figure 13 Annual Revenue for Television Broadband Streamed Video Services: 2007-2011

Figure 14 The CountryChannel.tv Experience

Abstract

The explosive growth of video on the Internet over the past 18 months has not just been confined to YouTube video snacks. A whole range of good quality long tail, niche and affinity video is emerging whose ultimate target is the television screen. But, so far, the Internet age has bypassed the television.

Today, there are over 140 million households with a broadband connection allowing some 400 million people direct, always-on access to the Internet. With most of these connections at 1.5 megabits/sec or greater and advanced video codecs delivering good quality video at 500kbits/s, each one of these households is broadband video-enabled.

Unfortunately, the vast majority of today’s televisions cannot access this video due to the fact that TVs for the most part remain isolated from the Internet. That said, there are significant efforts underway by many companies to bring the TV into the Internet age.

This report discusses why video is arriving on the Internet, why it is headed for the television screen and the barriers to getting it there. The report also predicts how many televisions will get connected through 2011 and the likely revenue that they will drive in the process.

Upon reading this report, you will gain insight into:
  • How a brand new market for video is evolving
  • The likely market timings and sizes
  • The opportunities for content, services and technology


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