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U.S. Card Calling Markets

Published by: Frost & Sullivan

Published: May. 1, 1998 - 301 Pages


Table of Contents



  • Executive Summary

    • Introduction to the U.S. Card Calling Market
    • Summary of Major Findings

  • Industry Challenges and Research Methodology

    • Identification of Challenges Facing the U.S. Card Calling Market
    • Time Frame Analysis of Industry Challenges
    • Frost & Sullivan's 12-Step Market Engineering Research Methodology
    • Market Engineering Forecasting Methodology
    • Glossary of Terms

  • Market Engineering Measurement Analysis of the U.S. Card Calling Industry

    • Market Overview and Definitions
    • Presentation of Strategic Significance of Measurements
    • U.S. Card Calling Services Market
    • U.S. Card Calling Manufacturers Market

  • Market Engineering Research for the U.S. Interexchange Carrier Card Calling Services Market

    • Strategic Analysis and Forecasts of the Total Market
    • Strategic Analysis and Forecasts of the U.S. Domestic IXC Card Calling Services Market
    • Strategic Analysis and Forecasts of the U.S. International IXC Card Calling Services Market

  • Market Engineering Research for the U.S. Local Exchange Carrier Card Calling Services Market

    • Strategic Analysis and Forecasts of the Total Market
    • Strategic Analysis and Forecasts of the U.S. Incumbent LEC Card Calling Services Market
    • Strategic Analysis and Forecasts of the U.S. Competitive LEC Card Calling Services Market

  • Market Engineering Research for the U.S. Card Calling Services Market by Type of Service

    • Strategic Analysis and Forecasts of the U.S. Open/Credit Card Calling Market
    • Strategic Analysis and Forecasts of the U.S. Proprietary/Travel Card Calling Market
    • Strategic Analysis and Forecasts of the U.S. Prepaid Card Calling Market
    • Strategic Analysis and Forecasts of the U.S. Card Calling Market by Distribution Channel

  • Market Engineering Research for the U.S. Card Calling Manufacturers Market

    • Strategic Analysis and Forecasts of the U.S. Card Calling Manufacturers Market

  • Market Engineering Strategy

    • What Is Market Engineering Strategy?
    • How to Improve the Market Engineering Strategy Development Process
    • Market Engineering Strategic Recommendations

  • Market Engineering Planning in the U.S. Card Calling Industry

    • Integrating Market Engineering into the Business Planning Process
    • Using Market Engineering Planning to Address Industry Challenges, Market Trends, and Opportunities

  • Implementation of Market Engineering

    • Introduction and Summary
    • How to Implement Market Engineering in a Company
    • How to Make the Most of This Market Engineering Report

  • Market Engineering Monitoring of the U.S. Card Calling Industry

    • The Purpose of Market Engineering Monitoring
    • How to Design a Successful Monitoring Program
    • What Should Be Monitored in the U.S. Card Calling Industry?
    • Frost & Sullivan's Strategic Recommendations for Further Research

  • Profiles of Strategically Targeted Companies

    • Ameritech Corporation (312) 750-5000
    • AT&T Corporation (212) 387-5400
    • Cable & Wireless, Incorporated (703) 790-5300
    • Frontier Corporation (716) 777-8000
    • GTE Corporation (203) 965-2000
    • MCI Communications Corporation (202) 872-1600
    • Plastag Corporation (847) 258-1000
    • SmarTalk Teleservices, Incorporated (310) 444-8800
    • Sprint Corporation (913) 624-3000
    • WorldCom, Inc. (601) 360-8600

  • Database of Key Industry Participants

    • Market Participants
    • Industry Organizations




  • Table of Figures
  • Table of Charts

Abstract

Prepaid calling cards have breathed new life into the U.S. card calling market. Companies can use this Frost & Sullivan report to keep up to date on the activities of competitors, gaining insight on ideas that work. Information on key players' history, products, services, and promotional, distribution, and pricing strategies creates a clear, overall picture of the market. The report also covers the challenges facing the market, issues driving the market, and factors to use in monitoring the market.

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