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Published by: eMarketer
Published: Feb. 1, 2007 - 23 Pages
Table of Contents
- Executive Summary
- B2C E-Commerce Sales* for Select Countries in the Asia-Pacific Region, 2006 & 2010 (billions, % market share and CAGR**)
- Issues & Questions
- The eMarketer View
- Key eMarketer Numbers: Asia-Pacific B2C E-Commerce
- Foreign Market that Generates the Most Online Sales according to US Internet Retailers, September 2006 (% of respondents)
- The Asia-Pacific Region Online
- Internet Users and Broadband Households in Select Countries in the Asia-Pacific Region, 2006 (millions and penetration)
- Internet Household Penetration in Select Countries in the Asia-Pacific Region, 2004-2010 (% of total)
- Broadband* Penetration in Select Countries Worldwide, 2006 (% of consumers in each region)
- Top 10 Countries Worldwide, Ranked by Broadband Subscribers, Q2 2006 (millions)
- Average Cost* of 1Mbps of Residential Bandwidth per Month in Select Countries Worldwide, February/March 2005 vs. May/June 2006
- Mobile Phone Household Penetration in Select Countries Worldwide, November-December 2005 (% of respondents)
- Digital Devices Consumers in Select Countries in Asia* Rely on Most, 2006 (% of respondents)
- Payment Methods Used by Online Buyers in Select Countries Worldwide, April-May 2005 (% of respondents)
- Comparative B2C E-Commerce Metrics
- B2C E-Commerce Sales* in Select Countries in the Asia-Pacific Region**, 2005-2010 (billions and % increase vs. prior year)
- Average Annual Amount Spent Online* per Internet User in Select Countries in the Asia-Pacific Region, 2006 & 2010
- Japan
- Online Sales, Retailers & Categories Purchased
- B2C E-Commerce Sales* in Japan, 2005-2010 (billions and % increase vs. prior year)
- B2C E-Commerce* Sales in Japan, FY2005, FY2006 & FY2010 (billions)
- Average Annual Amount Spent Online* per Internet User in Japan, 2005-2010
- B2C E-Commerce Sales in Japan, by Industry, 2005 (billions)
- B2C E-Commerce Sales in Japan, by Industry, 2005 (% of total* sales)
- Sales Penetration Rate of Select US Retail E-Commerce Categories, 2005 & 2010 (% of total category sales)
- Mobile Commerce Sales As a Percent of B2C E-Commerce Sales in Japan, by Industry, 2004
- Consumers in Japan Who Use PCs or Cellphones to Make Online Purchases, by Gender, 2003-2005 (% of respondents)
- Payment Methods Used by Online Buyers in Japan, April-May 2005 (% of respondents)
- Privacy Measures Taken by Internet Users in Japan, 2004 & 2005 (% of respondents)
- Internet Retailers
- Profile of Two Leading Internet Shopping Malls in Japan, FY 2005*
- South Korea
- Online Shopping and Sales
- Reasons that Consumers* in South Korea Use the Internet, June 2006 (% of respondents)
- B2C E-Commerce Sales* in South Korea, 2005-2010 (billions and % increase vs. prior year)
- B2C E-Commerce Sales* in South Korea, 2001-2005 (billions and % increase vs. prior year)
- Average Annual Amount Spent Online* per Internet User in South Korea, 2005-2010
- Online Buyers* in South Korea Who Purchased Products or Services Online, by Gender and Age, June 2006 (% of each category)
- Leading Countries in the Asia-Pacific Region for Tween, Teen and Young Adult Consumers Who Communicate Online*, 2006 (% of respondents)
- Online Retailers
- Annual Growth Rate of Retailers in South Korea by Type, 2005 (% increase vs. prior year)
- Annual Sales and Growth Rate of Retailers in South Korea, by Type, 2007 (billions and % increase vs. prior year)
- B2C E-Commerce Sales in South Korea, by Category, 2005 (billions)
- B2C E-Commerce Sales Growth in South Korea, by Category, 2005 (% increase/decrease vs. prior year)
- Products and Services Purchased Online by Online Buyers* in South Korea, June 2006 (% of respondents)
- Gross Merchandise Value* of Online Auction Sites in South Korea, 2005 & 2008 (billions)
- Internet Users in South Korea Who Have Bought Goods through an Online Auction Site, by Gender and Age, June 2006 (% of each category)
- Key Metrics of Gmarket Auction Web Site in South Korea, 2006 (millions and % change vs. prior quarter)
- M-Commerce
- Mobile Internet Usage in South Korea, by Content Type, 2005 (% of users)
- China
- Market Size and Outlook
- Retail E-Commerce Sales in China, 2005-2010 (billions and % change vs. prior year)
- Online Buyers* in China, 2003-2010 (millions and % of Internet users)
- Average Annual Amount Spent Online* per Internet User in China, 2005-2010
- Current State of B2C E-Commerce Development
- Payment Methods Used by Online Buyers in China, April-May 2005 (% of respondents)
- Payment Methods Used by Online Buyers in China, 2004-2006 (% of respondents)
- Reasons that Internet Users in China Do Not Buy Online, June 2006 (% of respondents)
- Delivery Method Used for Online Purchases in China, June 2006 (% of respondents)
- Leading Online Retailers and Product Categories
- Breakdown of Online Retailers in China, by Share of Sales, 2006 (% of total)
- Breakdown of Online Retailers in China, by Share of Registered Users, Q3 2006 (% of total)
- Demographic Profile of Online Buyers in China that Purchase from Two Retail Web Sites, 2005 (% of each category)
- Product Categories Purchased Online by Online Buyers in China, 2005 (% of total online sales)
- Product Categories Purchased Online in the Past Six Months according to Online Buyers in China, December 2005 (% of respondents)
- Related Information and Links
- Related Links
- Contact
- Report Contributors
- About eMarketer
- eMarketer's Core Expertise
- Dedicated Team
- A Trusted Resource
AbstractAttention: Marketers, Advertising Agencies, Portals, Online and Offline Retailers, Large Corporations and SMEs and Financial Analysts.
The Asia-Pacific B2C E-Commerce report examines the opportunities, and barriers, companies encounter in when expanding into this vast and potentially hugely profitable region.
The Asia-Pacific region is home to a slew of retail e-commerce markets that are attractive to western firms. Nevertheless, an October 2006 survey by the publication Internet Retailer found that only a tiny percentage of US Internet retailers generate a majority of their foreign sales from this region.
Unfamiliar business practices, restrictive government regulations and fierce competition conspire in different proportion to thwart the foreign ambitions of Internet companies from the US and Europe.
But Asia-Pacific Internet markets are growing so quickly, many companies can't resist at least trying to break in.
Key questions the "Asia-Pacific B2C E-Commerce" report answers:
- What do Western online retailers need to know about doing business in the Asia Pacific region?
- How do these markets compare in size and growth potential?
- What is driving and holding back e-commerce development in each APAC market?
- What lessons do the APAC e-commerce markets have to offer the West?
- And many others...
eMarketer Reports—On-Target and Up-to-Date
The Asia-Pacific B2C E-Commerce report aggregates the latest data from international marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decisions—right when you need to.
Get Full Details About This Report >>
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