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Bundled Services in the U.S. Telecommunications Market

Published by: Frost & Sullivan

Published: Mar. 1, 1999 - 215 Pages


Table of Contents



  • 1 - Executive Summary

    • Strategic Analysis of the U.S. Telecommunications Bundled Services Market
    • Summary of Major Findings

  • 2 - Industry Challenges and Research Methodology

    • Identification of Challenges Facing the U.S. Telecommunications Bundling Services Markets
    • Time Frame Analysis of Industry Challenges
    • Frost & Sullivan's 12-Step Market Engineering Research Methodology
    • Glossary of Terms

  • 3 - Analysis of Bundled Services in the U.S. Telecommunications Market

    • Market Overview and Definitions

  • 4 - Assessment of Billing Solutions of Bundled Service Offerings

    • Introduction

  • 5 - Market Engineering Strategy

    • What Is Market Engineering Strategy?
    • How to Improve the Market Engineering Strategy Development Process
    • Market EngineeringStrategic Recommendations

  • 6 - Market Engineering Planning in the U.S. Telecommunications Bundled Services Industry

    • Integrating Market Engineering into the Business Planning Process
    • Using Market Engineering Planning to Support the Business Planning Process

  • 7 - Implementation of Market Engineering

    • Introduction and Summary
    • How to ImplementMarket Engineering in a Company
    • How to Make the Most of This Market Engineering Report

  • 8 - Market Engineering Monitoring of the U.S. Telecommunications Bundled Services Industry

    • The Purpose of Market Engineering Monitoring
    • How to Design a Successful Monitoring Program
    • Top Ten Critical Elements of a Market Engineering Program in the U.S. Telecommunications Bundled Services Market
    • Frost & Sullivan's Market Engineering U.S. Telecommunications Bundled Services Industry Awards
    • Frost & Sullivan's Strategic Recommendations for Further Research

  • 9 - Profiles of Strategically Targeted Companies

    • ALLTEL CORPORATION
    • AMERITECH CORPORATION
    • AT&T CORPORATION
    • BELL ATLANTIC CORPORATION
    • BELLSOUTH CORPORATION (404) 249-4000
    • BUSINESS TELECOMMUNICATIONS, INC. (BTI)
    • CABLE & WIRELESS, INC.
    • CINCINNATI BELL, INC.
    • COMCAST CORPORATION
    • CONECTIV COMMUNICATIONS, INC.
    • COX ENTERPRISES
    • FRONTIER CORPORATION
    • GST TELECOMMUNICATIONS, INC.
    • GTE CORPORATION
    • INTERMEDIA COMMUNICATIONS, INC. (ICI)
    • JONES INTERCABLE, INC.
    • MCI WORLDCOM
    • MCLEOD USA
    • QWEST
    • RCN CORPORATION
    • SBC COMMUNICATIONS, INC.
    • SPRINT CORPORATION
    • TIME WARNER, INC.
    • US WEST COMMUNICATIONS GROUP
    • WINSTAR

  • 10 - Database of Key Industry Participants

    • Bundled Service Providers
    • Billing Service Providers


Abstract

Now that the restrictions have been removed, telecommunications carriers have made no secret about wanting to be their customers one source for communications services. This report from Frost & Sullivan offers suggestions for marketing bundled services, provides ways to benchmark a company s bundled offerings, and describes the average household communications service user in detail. The latest technologies are discussed, along with the challenges of bundled billing, pricing, and customer retention. Profiles include US West, Nextel, Call-America, Comcast, and MediaOne.

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