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Marketing Campaign Management…The Next Level of Value-Added Services

Published by: InfoTrends/CAP Ventures

Published: Jan. 1, 2007 - 52 Pages


Table of Contents



Abstract

Introduction: Where Does Marketing Campaign Management Fit?

The Marketing Acronym Definitions

CRM (Customer Relationship Management) - The Corporate Customer Data Repository

SFA (Sales Force Automation) - Managing Leads from Multiple Sources

MPM (Marketing Performance Measurement) - Across All Media Channels

ECM (Enterprise Content Management) - Protecting the Brand

Integrated Direct Mail Marketing Campaign Management: Where the Graphic Communications Service Provider Fits In

Marketing Campaign Management… How Hard Can It Be?

Elements of Integrated Campaign Management

What is an Integrated Marketing Campaign?

The Technology and Terminology

The Value Proposition

An Anatomy of an Integrated Marketing Campaign at Reynolds DeWalt

An Anatomy of an Effective Campaign

Business Need

Data

The Creative and The Offer

You Can. They Did!

Making Integrated Campaign Management Work at TAG Home Care

Today’s Graphics, Inc. (TGI)

Direct Mail Express (DME)

The Next Wave…

Appendix: Vendor Profiles

Bluestream 2005

FUSE Custom Site

LeadGenesys

MindFire

Pageflex 5.0

Responsive Solutions

XMPie — PersonalEffect

Abstract

Marketing is entering a new phase of automation and technology. With Marketing Campaign Management…The Next Level of Value-Added Services, you’ll have a proven guide for building integrated campaign management into every area of your marketing. You’ll learn how to overcome key marketing problems facing every business owner and executive, including:
  • Inability to acquire an integrated view of the customer
  • The need to compress the campaign design-toexecution cycle to improve time to market
  • The need to leverage low-cost Web and e-mail media
  • Inability to measure results from marketing campaigns
  • Inability to measure and justify marketing ROI
This comprehensive, in-depth report will provide you with the background, ideas, elements, definitions and case studies you need to develop an integrated marketing campaign—and take it to the next level—so you can deliver the results that you and your clients expect.

This report will allow you to seamlessly blend every communications touch point in order to maximize your customers’ success (as well as your own) by:
  • Creating brand consistency
  • Communicating a cohesive message across multiple channels
  • Delivering personalized communication
  • Leveraging interactive technology
  • Demonstrating accountability
  • Creating customer value


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