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Foodservice Opportunities

Published by: International Dairy-Deli-Bakery Association

Published: Dec. 1, 2006

Abstract

In today’s economy, food marketers are crossing traditional boundaries to seek new customers or to get existing customers to buy more. Just as foodservice formats are moving into supermarket operations looking for customers, so are supermarkets looking into foodservice areas to increase their customer base. This new IDDBA study looks at sit-down vs. take-out and time-of-day eating patterns in terms of format, product offering, promotions, marketing, and demographics of customers. Understanding these elements can help to determine what and why consumers buy from various foodservice formats and how we might tap into these areas.

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