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Cooking & Eating Market Assessment 2007

Published by: Key Note Publications Ltd

Published: Jan. 1, 2007 - 144 Pages


Table of Contents


Executive Summary

1. Introduction

BACKGROUND

DEFINITION

2. Strategic Overview

FACTORS INFLUENCING COOKING AND EATING HABITS

Economic Position

Availability of Produce

Availability of Equipment

Table 1: Household Access to Domestic Appliances in Great Britain by Sex (% of adults), 2006

Availability of Time

Lifestyle

Lack of Skill

Composition of Households

Table 2: Household Composition in Great Britain (% and number), 1971, 1981, 1991, 2001 and 2005

Table 3: Adults Living with their Parents in England by Sex and Age (%), 1991, 2001, 2002, 2004 and 2005

Organisational Skills

Health Issues

Consumer Attitudes Towards Healthy Eating

Table 4: Consumer Attitudes Towards Healthy Eating (% of respondents), 2005

Salt Content

Children's Food and Behaviour

Vitamin Deficiency

Fortified Food

Cancer Hazard in Prepacked Salad

E.coli in Spinach

Obesity

The Atkins Diet

The GI Diet

Allergies

GM Rice

Mercury

Religion

The Weather

Mood Food

Eating Out

MARKET DYNAMICS AND SEGMENTATION

Household Expenditure on Food and Non-Alcoholic Drink in the Home

Table 5: Total Household Expenditure on Food and Non-Alcoholic Drink in the UK, and Total Consumer Expenditure at Current Prices (£m and %), 2001-2005

Table 6: UK Household Expenditure on Food and Non-Alcoholic Beverages by Category at Current Prices (£m), 2001-2005

Household Expenditure on Food Outside the Home

Table 7: UK Household Expenditure on Catering Services at Current Prices (£m), 2001-2005

Average Weekly Household Expenditure on Food and Non-Alcoholic Drink and Catering Services

By Gross Income Decile Group

Table 8: Average Weekly Household Expenditure on Food and Non-Alcoholic Drink and on Catering Services in the UK by Gross Income Decile Group (£), 2004/2005

By Age of Household Reference Person

By Geographical Region

Growth Markets

Snack Foods

Organic Food

`Free-From' Foods

Convenience Foods for Babies and Toddlers

Vegetarian Food

Online Shopping and Home Delivery

Vitamin and Mineral Supplements

Functional Foods

Ethnic Foods

Fairtrade Food

Soya Products

Negative Factors

Quality

Lack of Choice

Food Safety

Food Poisoning

Residues in Fruit and Vegetables

Toxins in Everyday Food

Factory Farming Methods

Genetically Modified Food

Legislation Governing Food Supply

Regulatory and Advisory Bodies and Pressure Groups

British Nutrition Foundation

Common Fisheries Policy

Department for the Environment, Food and Rural Affairs

European Food Safety Authority

Food and Drink Federation

The Food Commission (UK) Ltd

Food Standards Agency

Joint Health Claims Initiative

School Food Trust

DISTRIBUTION

Table 9: Place of Purchase of Selected Foods (% of total expenditure), 2004/2005

Food Miles

COMPETITIVE STRUCTURE

Corporate Strategies in the Current Climate

New Product Development

Agave Nectar

All-Bran Crunchie Oat Bakes

Bovril

Goji Berries

Marmite

McCain

No Catch...Just Cod

Pot Noodle

Self-Timing Eggs

SO organic

Square Melons

ADVERTISING and promotion

Main Media Advertising Expenditure

Table 10: Main Media Advertising Expenditure on Selected Categories of Food (£000), Year Ending June 2006

Advertising and Promotional News

SuperHumans

John West

Lunch Happy

Healthy Lunchtime Options

National Curry Week

Sainsbury's

ASDA

Omega 3 Group

Domino's Pizza

British Heart Foundation

National Food Safety Week

Advertising Standards Authority Ruling

Advertising to Children

Food Labelling

Misleading Labelling

Traffic-Light Labelling

Five-a-Day

THE CONSUMER

MARKET FORECASTS

3. Eating Habits

MODERN LIVING

BREAKFAST

THE TEA BREAK

LUNCHEON AND SNACKING HABITS

The Working Day

The Eurest Lunchtime Report 2006

Incidence and Duration of Lunch Break

Expenditure on Lunch

Choice of Lunch

Table 11: Top Food Choices at Lunchtime (% of respondents), 2006

Table 12: Factors Influencing Choice of Lunch (% of respondents), 2006

Where Workers Bought Lunch

Workers' Attitudes Towards Healthy Eating

Table 13: UK Workers' Attitudes Towards Healthy Eating (% of respondents), 2006

School Meals

Recent Initiatives

The Education (Nutritional Standards for School Lunches) (England) Regulations 2000

Jamie's School Dinners

Food for Life Initiative

School Fruit and Vegetable Scheme

School Food Committees

The 2005 Sodexho School Meals and Lifestyle Survey

School Meals in Other Countries

THE EVENING MEAL

THE UNIVERSITY LIFESTYLE SURVEY

AWARENESS OF THE IMPORTANCE OF DIET

ACCOUNTABILITY

AWARENESS OF ETHICAL FACTORS

THE ETHNIC POPULATION

THE CHILDREN'S MARKET

FOOD ON THE GO

PSYCHOLOGICAL FACTORS AFFECTING EATING HABITS

Eating Disorders

Image Obsession

Retraining the Mind

4. An International Perspective

FOOD AND DIET

SUPPLIERS

5. PEST Analysis

POLITICAL FACTORS

Governmental Responsibility

The Competition Commission

ECONOMIC FACTORS

SOCIAL FACTORS

TECHNOLOGICAL FACTORS

6. Consumer Dynamics

INTRODUCTION

Table 14: Factors Influencing Cooking and Eating Habits (% of respondents), 2006

"Awareness of Dietary Requirements and Effects on Health"

"A Desire to Lose Weight"

Table 15: More Awareness of Dietary Requirements and Effects on Health and/or a Desire to Lose Weight (% of respondents), 2006

"Change in Taste and Preference"

"Change in the Amount of Leisure Time"

Table 16: Change in Taste and Preference and Change in Amount of Leisure Time (% of respondents), 2006

"Change in Household Structure, e.g. Starting a Family, Children Leaving Home, Divorce"

"Concern About Animal Welfare"

Table 17: Change in Household Structure, and Concern About Animal Welfare (% of respondents), 2006

"Concern About Environment and/or Free-Trade Production"

"Change in Disposable Income"

Table 18: Concern about Environment and/or Free-Trade Production, and Change in Disposable Income (% of respondents), 2006

"Change in Availability of Ingredients, Convenience Foods, etc."

"Moving House, Which has Meant a Change in Shopping/ Eating Out Venues"

Table 19: Change in Availability of Ingredients, Convenience Foods etc., and Moving House (% of respondents), 2006

"Following a Television or Further Education Cookery Course or Buying New Cookery Books"

Table 20: Following a Television or Further Education Cookery Course or Buying New Cookery Books (% of respondents), 2006

7. Supplier Profiles

FOOD SUPPLIERS

Producers/Growers

Fishermen

FOOD MANUFACTURERS/PROCESSORS

Associated British Foods PLC

Company Structure

Profitability

Table 21: Financial Results for Associated British Foods PLC (£m), Years Ending 18th September 2004 and 17th September 2005

Cranswick PLC

Company Structure

Profitability

Table 22: Financial Results for Cranswick PLC (£m), Years Ending 31st March 2005 and 2006

Nestlé SA

Company Structure

Profitability

Table 23: Financial Results for Nestlé (CHFm), Years Ending 31st December 2004 and 2005

Northern Foods PLC

Company Structure

Profitability

Table 24: Financial Results for Northern Foods PLC (£m), Years Ending 2nd April 2005 and 1st April 2006

Unilever PLC

Company Structure

Profitability

Table 25: Financial Results for Unilever PLC (em), Years Ending 31st December 2004 and 2005

Table 26: Financial Results for Unilever PLC's Foods Division by Type of Food (em), Year Ending 31st December 2005

Figure 1: Turnover for Unilever PLC's Foods Division by Type of Food (em), Year Ending 31st December 2005

Uniq PLC

Company Structure

Profitability

Table 27: Financial Results for Uniq PLC (£m), Years Ending 31st March 2005 and 2006

FOOD RETAILERS

ASDA Group Ltd

Company Structure

Profitability

Table 28: Financial Results for ASDA Group Ltd (£m), Years Ending 31st December 2004 and 2005

J Sainsbury PLC

Company Structure

Profitability

Table 29: Financial Results for J Sainsbury PLC (£m), Years Ending 26th March 2005 and 25th March 2006

Tesco PLC

Company Structure

Profitability

Table 30: Financial Results for Tesco PLC (£m), Years Ending 26th February 2005 and 25th February 2006

Wm Morrison Supermarkets PLC

Company Structure

Profitability

Table 31: Financial Results for Wm Morrison Supermarkets PLC (£m), Years Ending 30th January 2005 and 29th January 2006

FOOD AWAY FROM HOME

Foodservice Groups

Alpha Airports Group PLC

Company Structure

Profitability

Table 32: Financial Results for Alpha Airports Group PLC (£m), Years Ending 31st January 2005 and 2006

Compass Group PLC

Company Structure

Profitability

Table 33: Financial Results for Compass Group PLC by Geographical Region (£m), Years Ending 30th September 2004 and 2005

Figure 2: Turnover for Compass Group PLC by Geographical Region (£m), Year Ending 30th September 2005

Table 34: Interim Results for Compass Group PLC by Geographical Region (£m), 6 Months Ending 31st March 2005 and 2006

Sodexho Alliance SA

Company Structure

Profitability

Table 35: Financial Results for Sodexho Alliance SA by Revenue by Geographical Region (em), Years Ending 31st August 2004 and 2005

Public Houses, Restaurants and Takeaways

Greene King PLC

Company Structure

Profitability

Table 36: Financial Results for Greene King PLC (£m), Years Ending 1st May 2005 and 30th April 2006

JD Wetherspoon PLC

Company Structure

Profitability

Table 37: Financial Results for JD Wetherspoon PLC (£m), Years Ending 24th July 2005 and 30th July 2006

Mitchells & Butlers PLC

Company Structure

Profitability

Table 38: Financial Results for Mitchells & Butlers PLC (£m), Years Ending 25th September 2004 and 1st October 2005

The Restaurant Group PLC

Company Structure

Profitability

Table 39: Financial Results for The Restaurant Group PLC (£m), Years Ending 31st December 2004 and 1st January 2006

Whitbread PLC

Company Structure

Profitability

Table 40: Financial Results for Whitbread PLC (£m), Years Ending 3rd March 2005 and 2nd March 2006

Home Delivery

Domino's Pizza UK & IRL PLC

Company Structure

Profitability

Table 41: Financial Results for Domino's Pizza UK & IRL PLC (£m), Years Ending 2nd January 2005 and 1st January 2006

8. The Future

MARKET FORECASTS

9. Consumer Confidence

METHODOLOGY

KEY FINDINGS THIS QUARTER

THE WILLINGNESS TO BORROW

Confidence Slips Slightly

Table A: The Average Amount Consumers Are Willing to Borrow in Order to Purchase Expensive Items at Current and Constant November 2004 Prices (£ and £bn), November 2005-2006

Significantly More Adults Are Willing to Borrow

Table B: The Number of Adults Willing to Borrow in Order to Purchase Expensive Items (000 and %), November 2005-2006

SPENDING FROM SAVINGS

Little Change in Spending from Savings

Table C: The Average Amount Consumers Are Willing to Spend from Savings in Order to Purchase Expensive Items at Current and Constant November 2004 Prices (£ and £bn), November 2005-2006

Saving Grows in Relative Importance

Table D: The Average Amounts Adults Are Confident Spending to Purchase Expensive Items (£ and %), November 2005-2006

10. Further Sources

Associations

Publications

General Sources

Government Sources

Other Sources

Bisnode Sources

Abstract

Cooking is a lifetime skill, just like many other important aspects of education, but one that is sadly undervalued. Many of today's 20 and 30 year-olds have grown up with convenience foods, eating out and microwaved meals being the norm. Working parents have less time and expertise to pass on cooking skills to their offspring, and because of modern lifestyles, fewer families are sitting down together to a home-cooked meal. Communal meals provide an occasion for conversation and the opportunity to teach manners and social skills to children; however, solitary meals are often lower in nutritional value than those traditionally eaten together, such as the Sunday roast, and children are growing up in complete ignorance of healthy meal planning and food preparation.

Now that the nation's bad eating habits have been acknowledged, attempts are being made to address the problem. Since September 2006, junk food such as crisps, sweets and fizzy drinks have been banned from school vending machines (although this could result in children simply buying more of the same on their journeys to and from school) and school lunches must include at least two portions of fruit and vegetables. Guidelines stipulating vitamin, mineral and nutrient content will be introduced in primary schools by 2008 and secondary schools by 2009, and pupils aged 11 to 16 will have more opportunity to learn practical cookery skills.

These moves come in the wake of media attention surrounding the 2005 Channel 4 series Jamie's School Dinners, in which celebrity chef Jamie Oliver took over catering in a secondary school and famously poured scorn on the Turkey Twizzler. As more parents turned to making packed lunches for their children, the Government responded to Jamie Oliver's calls for improved standards by pledging to invest more than £200m over 3 years to help schools and local education authorities (LEAs) hire better-trained cooks and elevate school meal standards. However, taking unhealthy fast food off school menus has not proved popular with many children, with fewer children now eating school dinners.

There is no shortage of food in the UK and its supply is no longer seasonal in a global industry. Consumers have come to expect cheap food and, in many cases, are unwilling to pay more for quality or local produce rather than that produced by intensive modern industrial agriculture that is exhausting the land and jeopardising health.

Eating is a risky business, with history marked by food scares and by fashionable beliefs about diet. With governmental and media interest in the link between diet and health high, the food industry is under intense pressure to reduce the amount of levels of sugar, salt and fat in its products. The impending ban on advertising junk food to children before a 9pm watershed and the appointment of the Minister for Fitness to educate the public may prove sufficient to arrest the obesity epidemic and its associated health problems, but it might be that more government intervention will be put in place during 2007. Some people will inevitably resent what they perceive to be dictatorial interference as to what they should or should not eat. Nevertheless, a Health Select Committee report, published in May 2004, concluded that while the individual has ultimate responsibility for his or her own health, the Government must resist inaction caused by political anxiety over accusations of `nanny statism'.

This Market Assessment examines how lifestyles, economic restraints, awareness of diet, but, frequently, lack of cookery skills and physiological, psychological, religious, ethical and cultural issues all affect cooking and eating habits.

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