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Horticultural Retailing Market Report 2007

Published by: Key Note Publications Ltd

Published: Jan. 1, 2007 - 124 Pages


Table of Contents


Executive Summary

1. Market Definition

REPORT COVERAGE

MARKET SECTORS

Assets, Buildings, Furniture and Ancillaries

Growing Stock

Garden Tools and Equipment

Garden Care

MARKET TRENDS

Socio-Economic Changes

Most UK Gardens are Relatively Small

Climate Change

Garden Centres are Getting Larger

Internet Sales

Entry of the Major Multiples

ECONOMIC TRENDS

Gross Domestic Product

Table 1: UK Gross Domestic Product at Current and Annual Prices (£m), 2001-2005

Population

Table 2: UK Resident Population Estimates by Sex (000), Mid-Years 2001-2005

Inflation

Table 3: UK Rate of Inflation (%), 2001-2005

Unemployment

Table 4: Actual Number of Unemployed Persons in the UK (million), 2001-2005

Household Disposable Income

Table 5: UK Household Disposable Income Per Capita (£), 2001-2005

MARKET POSITION

The UK

Table 6: UK Retail Sales at Current Prices and the Estimated Value of the UK Horticultural Retail Market (£bn and %), 2001-2005

Overseas

Table 7: Estimated US and UK Horticultural Retail Markets by Value (£bn and %), 2004 and 2005

2. Market Size

THE TOTAL MARKET

Table 8: The Estimated UK Market for Horticultural Products by Sector by Value (£m at rsp), 2002-2006

Figure 1: The Estimated UK Market for Horticultural Products by Sector by Value (£m at rsp), 2002-2006

BY MARKET SECTOR

Assets, Buildings, Furniture and Ancillaries

Garden Assets

Garden Buildings

Garden Furniture

Ancillaries

Table 9: The Estimated UK Market for Assets, Buildings, Furniture and Ancillaries by Sector by Value (£m at rsp), 2002-2006

Growing Stock

Plants, Trees and Shrubs

Bedding Plants

Rose Bushes

Trees and Conifers

House Plants

Bulbs

Seeds

Table 10: The Estimated UK Market for Growing Stock by Sector by Value (£m at rsp), 2002-2006

Garden Tools and Equipment

Lawnmowers

Power Tools and Equipment

Hand Tools

Table 11: The Estimated UK Market for Garden Tools and Equipment by Sector by Value (£m at rsp), 2002-2006

Garden Care

Growing Media

Fertilisers and Agrochemicals

Table 12: The Estimated UK Market for Garden Care by Sector by Value (£m at rsp), 2002-2006

OVERSEAS TRADE

Table 13: UK Overseas Trade in Growing Stock by Sector by Value (£m at msp), 2001-2005

Table 14: UK Overseas Trade in Growing Stock by Sector by Region by Value (£m at msp), 2005

Table 15: UK Overseas Trade in Growing Stock by Leading Import Countries by Value (£m at msp and %), 2005

Table 16: UK Overseas Trade in Growing Stock by Leading Export Destinations by Value (£m at msp and %), 2005

3. Industry Background

RECENT HISTORY

NUMBER OF COMPANIES

Table 17: Number of UK VAT-Based Enterprises Engaged in the Growing of Vegetables, Horticultural Specialities and Nursery Products by Turnover Sizeband (£000), 2002-2006

EMPLOYMENT

Table 18: Number of UK VAT-Based Enterprises Engaged in the Growing of Vegetables, Horticultural Specialities and Nursery Products by Employment Sizeband (number and %), 2006

REGIONAL VARIATIONS IN THE MARKETPLACE

Table 19: Number of UK VAT-Based Enterprises Engaged in the Growing of Vegetables, Horticultural Specialities and Nursery Products by Government Regional Office (number and %), 2006

DISTRIBUTION

HOW RoBUST IS THE MARKET?

Table 20: Number of UK VAT-Based Enterprises Engaged in the Growing of Vegetables, Horticultural Specialities and Nursery Products by Age of Business (number), 2005

LEGISLATION

Hosepipe Ban

Sunday Trading Laws

Pesticides Safety Directorate

Garden Centres Set To Benefit From New Retirement Rules

High Hedges Law

KEY TRADE ASSOCIATIONS

Association of Professional Landscapers

British Association of Landscape Industries

British Bedding & Pot Plant Association

Commercial Horticultural Association

Garden Centre Association

Gardenex

Garden Industry Manufacturers' Association

Horticultural Trades Association

Leisure and Outdoor Furniture Association

Royal Horticultural Society

4. Competitor Analysis

THE MARKETPLACE

Garden Centres and Nurseries

DIY Stores

Other Retailers

Mail Order

MARKET LEADERS

Dobbies Garden Centres PLC

Company Structure

Current and Future Developments

Financial Results

Hillier Nurseries Ltd

Company Structure

Current and Future Developments

Financial Results

Notcutts Ltd

Company Structure

Current and Future Developments

Financial Results

Wyevale Garden Centres Ltd

Company Structure

Current and Future Developments

Financial Results

OUTSIDE SUPPLIERS

Growing Stock

Seeds

Bulbs

Plants, Trees and Shrubs

Growing Aids

Bayer CropScience

Scotts Company UK Ltd

Wessex Horticultural Products Ltd

Westland Horticulture

William Sinclair Horticulture

Garden Tools and Machinery

Hand Tools

Draper Tools Ltd

Spear & Jackson Garden Products Ltd

Wilkinson Sword

Lawnmowers and Powered Equipment

Atco

Black & Decker

Flymo

Mountfield

Watering Equipment

Garden Furniture and Features

Ancillary Products

Marketing Activity

Main Media Advertising Expenditure

Table 21: Main Media Advertising Expenditure by Garden Centres and on Selected Horticultural Retailing Products (£000), Year Ending June 2006

Figure 2: Main Media Advertising Expenditure by Garden Centres and on Selected Horticultural Retailing Products (£000), Year Ending June 2006

Garden Centres

Table 22: Main Media Advertising Expenditure by Garden Centres (£000), Year Ending June 2006

Fertilisers, Compost and Bark Products

Table 23: Main Media Advertising Expenditure on Fertilisers, Compost and Bark Products (£000), Year Ending June 2006

Weedkillers

Table 24: Main Media Advertising Expenditure on Weedkillers (£000), Year Ending June 2006

Lawnmowers

Table 25: Main Media Advertising Expenditure on Lawnmowers (£000), Year Ending June 2006

Garden Furniture and Ornaments

Table 26: Main Media Advertising Expenditure on Garden Furniture and Ornaments (£000), Year Ending June 2006

Greenhouses and Summer Houses

Table 27: Main Media Advertising Expenditure on Greenhouses and Summer Houses (£000), Year Ending June 2006

Hedge Trimmers

Table 28: Main Media Advertising Expenditure on Hedge Trimmers, Cutters and Strimmers (£000), Year Ending June 2006

Exhibitions

5. Strengths, Weaknesses, Opportunities and Threats

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

6. Buying Behaviour

ATTITUDES TOwards GARDENING

Ownership of Gardens and Allotments

Table 29: Number of UK Adults† that Own Gardens or Allotments in the UK (000 adults and %), 2005

By Age and Sex

Table: 30: Number of UK Adults that Own Gardens or Allotments by Sex and Age (000 adults and %), 2005

By Social Grade

Table: 31: Number of UK Adults that Own Gardens or Allotments by Social Grade (000 adults and %), 2005

By Region

Table 32: Number of UK Adults that Own Gardens or Allotments by Region (000 adults and %), 2005

Size of Garden

Table 33: Approximate Size of UK Gardens or Allotments (square feet and %), 2005

By Age

Table 34: Approximate Size of UK Gardens or Allotments by Sex and Age of Owner (square feet, 000 adults and %), 2005

By Social Grade

Table 35: Approximate Size of UK Gardens or Allotments by Social Grade of Owner (sq ft, 000 adults and %), 2005

By Region

Table 36: Approximate Size of UK Gardens or Allotments by Region of Owner (sq ft, 000 adults and %), 2005

GARDENING EXPENDITURE

Garden Centre Visits and Purchases

Table 37: Adults Who Have Visited and Bought From a Garden Centre in The Last 12 Months by Sex, Age, Social Grade and Region (% of adults), 2005

Expenditure on Seeds, Bulbs, Plants, Trees and Shrubs

Table 38: Expenditure on Seeds, Bulbs, Plants, Trees or Shrubs for Gardens/Allotments in the Last 12 Months by Sex, Age, Social Grade and Region (£), 2005

Expenditure on Fertilisers and Weedkillers

Table 39: Expenditure on Fertilisers and Weedkillers for Gardens/Allotments in the Last 12 Months by Sex, Age, Social Grade and Region (£), 2005

Garden Orientation

Table 40: Principal Garden Orientations (% of adults), 2001 and 2005

Table 41: Adults Who Have Bought Growing Stock in the Past 12 Months (% of adults), 2001 and 2005

Ownership of Garden Tools and Equipment

Table 42: Ownership of Garden Tools and Equipment (% of households), 2001 and 2005

Table 43: Adult Ownership and Purchasing of Garden Equipment by Type (% of adults), 2005

7. Current Issues

THE POLITICAL SCENE

Review of England Forestry Strategy

Review of Hosepipe Ban

Rise In Minimum Wage Will Put Further Strain on Centres

Employment in the Industry

PRODUCT DEVELOPMENT

National Garden Gift Vouchers

CONSUMER DEMAND

PlantforLife Campaign

CORPORATE ACTIVITY

LEGISLATIVE CHANGES

New Gangmaster Law Comes into Force

THE ENVIRONMENT

Retailers Address Ethical Concerns

8. The Global Market

International Overview

LEADING MARKETS

The US

US Household Participation in Lawn and Gardening Activities

Table 44: Estimated Number of US Households Participating in Lawn and Garden Activities (million), 2001-2005

Average US Household Expenditure on Lawn and Gardening Activities

Table 45: Average Household Expenditure of US Households Participating in Lawn and Garden Activities ($), 2001-2005

Total US Household Expenditure on Lawn and Gardening Activities

Table 46: Estimated Value of the US Lawn and Garden Activities Market ($bn), 2001-2005

Future Challenges for the US Lawn and Gardening Activities Market

Australia

Table 47: The Australian Garden Market by Distribution Channel by Value (AS$m), Years Ending June 2001-2005

Table 48: Australian Retail Sales of Gardening Products by Type of Product (AS$m), Year Endings June 2003-2005

Other Leading Markets

9. Forecasts

INTRODUCTION

THE ECONOMY

Gross Domestic Product

Table 49: Forecast UK Growth in Gross Domestic Product in Real Terms (%), 2006-2010

Inflation

Table 50: Forecast UK Rate of Inflation (%), 2006-2010

Unemployment

Table 51: Forecast Actual Number of Unemployed Persons in the UK (million), 2006-2010

Population

Table 52: Forecast UK Resident Population by Sex (000), Mid-Years 2006-2010

FORECASTS 2007 to 2011

Table 53: The Forecast UK Market for Horticultural Products by Sector by Value at Current Prices (£m at rsp), 2007-2011

Market Growth

Figure 3: The Forecast UK Market for Horticultural Products by Sector by Value at Current Prices (£m at rsp), 2002-2011

FUTURE TRENDS

National Horticultural Forum Report on the Future of UK Horticulture

Impact of the Climate Change

New Crop of Garden Centres is Planned

Larger Slice For Retailers With Internet Presence

10. Company Profiles

Dobbies Garden Centres Plc

Notcutts Ltd

Hillier Nurseries Ltd

Wyevale Garden Centres Ltd

11. Consumer Confidence

METHODOLOGY

KEY FINDINGS THIS QUARTER

THE WILLINGNESS TO BORROW

Confidence Slips Slightly

Table A: The Average Amount Consumers Are Willing to Borrow in Order to Purchase Expensive Items at Current and Constant November 2004 Prices (£ and £bn), November 2005-2006

Significantly More Adults Are Willing to Borrow

Table B: The Number of Adults Willing to Borrow in Order to Purchase Expensive Items (000 and %), November 2005-2006

SPENDING FROM SAVINGS

Little Change in Spending from Savings

Table C: The Average Amount Consumers Are Willing to Spend from Savings in Order to Purchase Expensive Items at Current and Constant November 2004 Prices (£ and £bn), November 2005-2006

Saving Grows in Relative Importance

Table D: The Average Amounts Adults Are Confident Spending to Purchase Expensive Items (£ and %), November 2005-2006

12. Further Sources

Associations

Government Sources

General Sources

Bisnode Sources

Abstract

The UK horticultural retailing market was worth an estimated £4.9bn in 2006, down by 1.3% on 2005. A number of adverse factors have affected the market over the past 3 years and sales in 2006 were at a 5-year low.

Four main types of gardening products are sold by horticultural retailers: assets, buildings, furniture and ancillaries; growing stock; garden tools and equipment; and garden care products. The two largest sectors by sales are assets, buildings, furniture and ancillaries followed by growing stock. All sectors of the market have been affected by the difficult trading conditions since 2003, although garden tools and equipment appears to have shown the most resilience.

Poor gardening weather, rising interest rates (which have had a dampening effect on consumer demand), reduced media coverage of gardening programmes such as Ground Force and a lessening of the `Alan Titchmarsh effect' on sales of gardening products are all factors that have contributed to the recent difficult trading environment for horticultural retailers. In addition, hosepipe bans in many parts of the country and high levels of price competition between retailers have added to the current situation.

The distribution of horticultural products remains fragmented, although three main sectors — do-it-yourself (DIY) stores, garden centres and nurseries, and mail order — account for the bulk of sales. All sectors of the market have reported recent difficult trading conditions and one of the major garden centre operators has announced plans to close or sell off some of its outlets. However, more encouragingly, a number of new major garden centres were opened in 2006 and more are planned for 2007. Retailers do, therefore, remain positive about the long-term prospects for the sector.

Key Note forecasts that, after several difficult years, the market for horticultural products will recover in the second half of the decade, with all sectors of the market demonstrating growth. However, much will continue to depend on the impact of the weather, media coverage of gardening topics, changing consumer lifestyles (and their impact of gardening activities) and the overall strength and stability of the UK economy.

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