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Published by: Key Note Publications Ltd
Published: Jan. 1, 2007 - 124 Pages
Table of Contents
- Executive Summary
- 1. Market Definition
- REPORT COVERAGE
- MARKET SECTORS
- Assets, Buildings, Furniture and Ancillaries
- Growing Stock
- Garden Tools and Equipment
- Garden Care
- MARKET TRENDS
- Socio-Economic Changes
- Most UK Gardens are Relatively Small
- Climate Change
- Garden Centres are Getting Larger
- Internet Sales
- Entry of the Major Multiples
- ECONOMIC TRENDS
- Gross Domestic Product
- Table 1: UK Gross Domestic Product at Current and Annual Prices (£m), 2001-2005
- Population
- Table 2: UK Resident Population Estimates by Sex (000), Mid-Years 2001-2005
- Inflation
- Table 3: UK Rate of Inflation (%), 2001-2005
- Unemployment
- Table 4: Actual Number of Unemployed Persons in the UK (million), 2001-2005
- Household Disposable Income
- Table 5: UK Household Disposable Income Per Capita (£), 2001-2005
- MARKET POSITION
- The UK
- Table 6: UK Retail Sales at Current Prices and the Estimated Value of the UK Horticultural Retail Market (£bn and %), 2001-2005
- Overseas
- Table 7: Estimated US and UK Horticultural Retail Markets by Value (£bn and %), 2004 and 2005
- 2. Market Size
- THE TOTAL MARKET
- Table 8: The Estimated UK Market for Horticultural Products by Sector by Value (£m at rsp), 2002-2006
- Figure 1: The Estimated UK Market for Horticultural Products by Sector by Value (£m at rsp), 2002-2006
- BY MARKET SECTOR
- Assets, Buildings, Furniture and Ancillaries
- Garden Assets
- Garden Buildings
- Garden Furniture
- Ancillaries
- Table 9: The Estimated UK Market for Assets, Buildings, Furniture and Ancillaries by Sector by Value (£m at rsp), 2002-2006
- Growing Stock
- Plants, Trees and Shrubs
- Bedding Plants
- Rose Bushes
- Trees and Conifers
- House Plants
- Bulbs
- Seeds
- Table 10: The Estimated UK Market for Growing Stock by Sector by Value (£m at rsp), 2002-2006
- Garden Tools and Equipment
- Lawnmowers
- Power Tools and Equipment
- Hand Tools
- Table 11: The Estimated UK Market for Garden Tools and Equipment by Sector by Value (£m at rsp), 2002-2006
- Garden Care
- Growing Media
- Fertilisers and Agrochemicals
- Table 12: The Estimated UK Market for Garden Care by Sector by Value (£m at rsp), 2002-2006
- OVERSEAS TRADE
- Table 13: UK Overseas Trade in Growing Stock by Sector by Value (£m at msp), 2001-2005
- Table 14: UK Overseas Trade in Growing Stock by Sector by Region by Value (£m at msp), 2005
- Table 15: UK Overseas Trade in Growing Stock by Leading Import Countries by Value (£m at msp and %), 2005
- Table 16: UK Overseas Trade in Growing Stock by Leading Export Destinations by Value (£m at msp and %), 2005
- 3. Industry Background
- RECENT HISTORY
- NUMBER OF COMPANIES
- Table 17: Number of UK VAT-Based Enterprises Engaged in the Growing of Vegetables, Horticultural Specialities and Nursery Products by Turnover Sizeband (£000), 2002-2006
- EMPLOYMENT
- Table 18: Number of UK VAT-Based Enterprises Engaged in the Growing of Vegetables, Horticultural Specialities and Nursery Products by Employment Sizeband (number and %), 2006
- REGIONAL VARIATIONS IN THE MARKETPLACE
- Table 19: Number of UK VAT-Based Enterprises Engaged in the Growing of Vegetables, Horticultural Specialities and Nursery Products by Government Regional Office (number and %), 2006
- DISTRIBUTION
- HOW RoBUST IS THE MARKET?
- Table 20: Number of UK VAT-Based Enterprises Engaged in the Growing of Vegetables, Horticultural Specialities and Nursery Products by Age of Business (number), 2005
- LEGISLATION
- Hosepipe Ban
- Sunday Trading Laws
- Pesticides Safety Directorate
- Garden Centres Set To Benefit From New Retirement Rules
- High Hedges Law
- KEY TRADE ASSOCIATIONS
- Association of Professional Landscapers
- British Association of Landscape Industries
- British Bedding & Pot Plant Association
- Commercial Horticultural Association
- Garden Centre Association
- Gardenex
- Garden Industry Manufacturers' Association
- Horticultural Trades Association
- Leisure and Outdoor Furniture Association
- Royal Horticultural Society
- 4. Competitor Analysis
- THE MARKETPLACE
- Garden Centres and Nurseries
- DIY Stores
- Other Retailers
- Mail Order
- MARKET LEADERS
- Dobbies Garden Centres PLC
- Company Structure
- Current and Future Developments
- Financial Results
- Hillier Nurseries Ltd
- Company Structure
- Current and Future Developments
- Financial Results
- Notcutts Ltd
- Company Structure
- Current and Future Developments
- Financial Results
- Wyevale Garden Centres Ltd
- Company Structure
- Current and Future Developments
- Financial Results
- OUTSIDE SUPPLIERS
- Growing Stock
- Seeds
- Bulbs
- Plants, Trees and Shrubs
- Growing Aids
- Bayer CropScience
- Scotts Company UK Ltd
- Wessex Horticultural Products Ltd
- Westland Horticulture
- William Sinclair Horticulture
- Garden Tools and Machinery
- Hand Tools
- Draper Tools Ltd
- Spear & Jackson Garden Products Ltd
- Wilkinson Sword
- Lawnmowers and Powered Equipment
- Atco
- Black & Decker
- Flymo
- Mountfield
- Watering Equipment
- Garden Furniture and Features
- Ancillary Products
- Marketing Activity
- Main Media Advertising Expenditure
- Table 21: Main Media Advertising Expenditure by Garden Centres and on Selected Horticultural Retailing Products (£000), Year Ending June 2006
- Figure 2: Main Media Advertising Expenditure by Garden Centres and on Selected Horticultural Retailing Products (£000), Year Ending June 2006
- Garden Centres
- Table 22: Main Media Advertising Expenditure by Garden Centres (£000), Year Ending June 2006
- Fertilisers, Compost and Bark Products
- Table 23: Main Media Advertising Expenditure on Fertilisers, Compost and Bark Products (£000), Year Ending June 2006
- Weedkillers
- Table 24: Main Media Advertising Expenditure on Weedkillers (£000), Year Ending June 2006
- Lawnmowers
- Table 25: Main Media Advertising Expenditure on Lawnmowers (£000), Year Ending June 2006
- Garden Furniture and Ornaments
- Table 26: Main Media Advertising Expenditure on Garden Furniture and Ornaments (£000), Year Ending June 2006
- Greenhouses and Summer Houses
- Table 27: Main Media Advertising Expenditure on Greenhouses and Summer Houses (£000), Year Ending June 2006
- Hedge Trimmers
- Table 28: Main Media Advertising Expenditure on Hedge Trimmers, Cutters and Strimmers (£000), Year Ending June 2006
- Exhibitions
- 5. Strengths, Weaknesses, Opportunities and Threats
- STRENGTHS
- WEAKNESSES
- OPPORTUNITIES
- THREATS
- 6. Buying Behaviour
- ATTITUDES TOwards GARDENING
- Ownership of Gardens and Allotments
- Table 29: Number of UK Adults that Own Gardens or Allotments in the UK (000 adults and %), 2005
- By Age and Sex
- Table: 30: Number of UK Adults that Own Gardens or Allotments by Sex and Age (000 adults and %), 2005
- By Social Grade
- Table: 31: Number of UK Adults that Own Gardens or Allotments by Social Grade (000 adults and %), 2005
- By Region
- Table 32: Number of UK Adults that Own Gardens or Allotments by Region (000 adults and %), 2005
- Size of Garden
- Table 33: Approximate Size of UK Gardens or Allotments (square feet and %), 2005
- By Age
- Table 34: Approximate Size of UK Gardens or Allotments by Sex and Age of Owner (square feet, 000 adults and %), 2005
- By Social Grade
- Table 35: Approximate Size of UK Gardens or Allotments by Social Grade of Owner (sq ft, 000 adults and %), 2005
- By Region
- Table 36: Approximate Size of UK Gardens or Allotments by Region of Owner (sq ft, 000 adults and %), 2005
- GARDENING EXPENDITURE
- Garden Centre Visits and Purchases
- Table 37: Adults Who Have Visited and Bought From a Garden Centre in The Last 12 Months by Sex, Age, Social Grade and Region (% of adults), 2005
- Expenditure on Seeds, Bulbs, Plants, Trees and Shrubs
- Table 38: Expenditure on Seeds, Bulbs, Plants, Trees or Shrubs for Gardens/Allotments in the Last 12 Months by Sex, Age, Social Grade and Region (£), 2005
- Expenditure on Fertilisers and Weedkillers
- Table 39: Expenditure on Fertilisers and Weedkillers for Gardens/Allotments in the Last 12 Months by Sex, Age, Social Grade and Region (£), 2005
- Garden Orientation
- Table 40: Principal Garden Orientations (% of adults), 2001 and 2005
- Table 41: Adults Who Have Bought Growing Stock in the Past 12 Months (% of adults), 2001 and 2005
- Ownership of Garden Tools and Equipment
- Table 42: Ownership of Garden Tools and Equipment (% of households), 2001 and 2005
- Table 43: Adult Ownership and Purchasing of Garden Equipment by Type (% of adults), 2005
- 7. Current Issues
- THE POLITICAL SCENE
- Review of England Forestry Strategy
- Review of Hosepipe Ban
- Rise In Minimum Wage Will Put Further Strain on Centres
- Employment in the Industry
- PRODUCT DEVELOPMENT
- National Garden Gift Vouchers
- CONSUMER DEMAND
- PlantforLife Campaign
- CORPORATE ACTIVITY
- LEGISLATIVE CHANGES
- New Gangmaster Law Comes into Force
- THE ENVIRONMENT
- Retailers Address Ethical Concerns
- 8. The Global Market
- International Overview
- LEADING MARKETS
- The US
- US Household Participation in Lawn and Gardening Activities
- Table 44: Estimated Number of US Households Participating in Lawn and Garden Activities (million), 2001-2005
- Average US Household Expenditure on Lawn and Gardening Activities
- Table 45: Average Household Expenditure of US Households Participating in Lawn and Garden Activities ($), 2001-2005
- Total US Household Expenditure on Lawn and Gardening Activities
- Table 46: Estimated Value of the US Lawn and Garden Activities Market ($bn), 2001-2005
- Future Challenges for the US Lawn and Gardening Activities Market
- Australia
- Table 47: The Australian Garden Market by Distribution Channel by Value (AS$m), Years Ending June 2001-2005
- Table 48: Australian Retail Sales of Gardening Products by Type of Product (AS$m), Year Endings June 2003-2005
- Other Leading Markets
- 9. Forecasts
- INTRODUCTION
- THE ECONOMY
- Gross Domestic Product
- Table 49: Forecast UK Growth in Gross Domestic Product in Real Terms (%), 2006-2010
- Inflation
- Table 50: Forecast UK Rate of Inflation (%), 2006-2010
- Unemployment
- Table 51: Forecast Actual Number of Unemployed Persons in the UK (million), 2006-2010
- Population
- Table 52: Forecast UK Resident Population by Sex (000), Mid-Years 2006-2010
- FORECASTS 2007 to 2011
- Table 53: The Forecast UK Market for Horticultural Products by Sector by Value at Current Prices (£m at rsp), 2007-2011
- Market Growth
- Figure 3: The Forecast UK Market for Horticultural Products by Sector by Value at Current Prices (£m at rsp), 2002-2011
- FUTURE TRENDS
- National Horticultural Forum Report on the Future of UK Horticulture
- Impact of the Climate Change
- New Crop of Garden Centres is Planned
- Larger Slice For Retailers With Internet Presence
- 10. Company Profiles
- Dobbies Garden Centres Plc
- Notcutts Ltd
- Hillier Nurseries Ltd
- Wyevale Garden Centres Ltd
- 11. Consumer Confidence
- METHODOLOGY
- KEY FINDINGS THIS QUARTER
- THE WILLINGNESS TO BORROW
- Confidence Slips Slightly
- Table A: The Average Amount Consumers Are Willing to Borrow in Order to Purchase Expensive Items at Current and Constant November 2004 Prices (£ and £bn), November 2005-2006
- Significantly More Adults Are Willing to Borrow
- Table B: The Number of Adults Willing to Borrow in Order to Purchase Expensive Items (000 and %), November 2005-2006
- SPENDING FROM SAVINGS
- Little Change in Spending from Savings
- Table C: The Average Amount Consumers Are Willing to Spend from Savings in Order to Purchase Expensive Items at Current and Constant November 2004 Prices (£ and £bn), November 2005-2006
- Saving Grows in Relative Importance
- Table D: The Average Amounts Adults Are Confident Spending to Purchase Expensive Items (£ and %), November 2005-2006
- 12. Further Sources
- Associations
- Government Sources
- General Sources
- Bisnode Sources
AbstractThe UK horticultural retailing market was worth an estimated £4.9bn in 2006, down by 1.3% on 2005. A number of adverse factors have affected the market over the past 3 years and sales in 2006 were at a 5-year low.
Four main types of gardening products are sold by horticultural retailers: assets, buildings, furniture and ancillaries; growing stock; garden tools and equipment; and garden care products. The two largest sectors by sales are assets, buildings, furniture and ancillaries followed by growing stock. All sectors of the market have been affected by the difficult trading conditions since 2003, although garden tools and equipment appears to have shown the most resilience.
Poor gardening weather, rising interest rates (which have had a dampening effect on consumer demand), reduced media coverage of gardening programmes such as Ground Force and a lessening of the `Alan Titchmarsh effect' on sales of gardening products are all factors that have contributed to the recent difficult trading environment for horticultural retailers. In addition, hosepipe bans in many parts of the country and high levels of price competition between retailers have added to the current situation.
The distribution of horticultural products remains fragmented, although three main sectors — do-it-yourself (DIY) stores, garden centres and nurseries, and mail order — account for the bulk of sales. All sectors of the market have reported recent difficult trading conditions and one of the major garden centre operators has announced plans to close or sell off some of its outlets. However, more encouragingly, a number of new major garden centres were opened in 2006 and more are planned for 2007. Retailers do, therefore, remain positive about the long-term prospects for the sector.
Key Note forecasts that, after several difficult years, the market for horticultural products will recover in the second half of the decade, with all sectors of the market demonstrating growth. However, much will continue to depend on the impact of the weather, media coverage of gardening topics, changing consumer lifestyles (and their impact of gardening activities) and the overall strength and stability of the UK economy.
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