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Consumers Using Antioxidants

Published by: Natural Marketing Institute

Published: Feb. 1, 2007 - 30 Pages

This report will be updated upon order and take on average, 7 business days for publisher to generate.

Table of Contents


Table of Contents for All NMI PowerTrends Reports

HWTD Research Methodology

Research Definitions

Target Segment Snapshot

HWTD Segmentation Explanation & Definitions

Target Consumer By HWTD Segmentation

TARGET CONSUMER IN THE WELLNESS MARKETPLACE ANALYSIS

Segment Size

HEALTH AND WELLNESS ATTITUDINAL ANALYSIS

Drivers of Healthy Lifestyles

Top Motivators for Maintaining Healthy Lifestyles

Healthy Eating Attitudes

Food Selection Attitudes

Attitudes Toward Supplements

PRODUCT & SERVICE USAGE PATTERNS

Food and Beverage Usage

Top Supplement Usage

Healthcare and Medication Usage

BRANDING, PRICING, and OTHER INFLUENCE FACTORS

Product Adoption, Branding & Price Sensitivity

Health & Medical Conditions

TARGET DEMOGRAPHICS & LIFESTYLE CHARACTERISTICS

Health Related Lifestyle Measures

Demographic Summary of the HDMT Consumer

Household Income

Employment

Age Breakdown

Participation in Physical Activities

Involvement in Community Activities

NMI Capabilities

Contact Information

Abstract

PowerTrends Opportunity Profiles provide a strong foundation from which to explore marketplace opportunities within specific consumer segments. The data and commentary in each of these reports are valuable for exploratory research needs, and provide a baseline for future detailed analyses with applications to strategic marketing and business planning initiatives.

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