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Consumers Managing Weight Loss for Appearance

Published by: Natural Marketing Institute

Published: Feb. 1, 2007 - 30 Pages

This report will be updated upon order and take on average, 7 business days for publisher to generate.

Table of Contents


TOPIC

HWTD Research Methodology

Research Definitions

Target Segment Executive Summary

HEALTH AND WELLNESS CONSUMER SEGMENT

Segment Size, Chart and Overview

Health and Wellness Segmentation Explanation & Definitions

Target Consumer By HWTD Segmentation

Well Beings

Food Actives

Magic Bullets

Fence Sitters

Eat, Drink & Be Merrys

HEALTH AND WELLNESS ATTITUDINAL ANALYSIS

Health Proactivity

Motivators for Maintaining Healthy Lifestyles

Drivers of Healthy Lifestyles

BRANDING, PRICING, and OTHER INFLUENCE FACTORS

Product Adoption, Branding & price Sensitivity

Health and Medical Conditions

Food Selection and Attitudes

General Eating attitudes

Specific Food Selection Criteria

General Selection Attitudes & Natural/Organic selection Attitudes

Food and Beverage Usage

SUPPLEMENT ATTITUDES AND USAGE

Top Supplement usage

Attitudes Toward Supplements

Healthcare and Medication Usage

TARGET DEMOGRAPHICS & LIFESTYLE CHARACTERISTICS

Demographic Summary of Target Consumer

Household Income

Employment

Age Breakdown

Participation in Physical Activities

NMI Capabilities

Contact Information

Abstract

PowerTrends Opportunity Profiles provide a strong foundation from which to explore marketplace opportunities within specific consumer segments. The data and commentary in each of these reports are valuable for exploratory research needs, and provide a baseline for future detailed analyses with applications to strategic marketing and business planning initiatives.

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