China E-payment B2C Market User Survey Report 2006

Published by: Analysys International

Published: Aug. 23, 2006 - 98 Pages

Table of Contents

Table of Contents

Research Background and Objectives

Research Definitions and Methodology

Key Findings

User Analysis

1. Who are users

2. User behavior characteristics

3. User loyalty and satisfaction

4. User expectation

Appendix: List of Tables and Figures

List of Figures and Tables

Who are users

Gender and age distribution of users

Industry and education of users

Position, annual income and family income of users

E-payment usage of users (replacing rate of traditional payment)

User behavior characteristics

Media for users to get e-payment information

Preferred e-business Website of Internet users

Security evaluation and insecurity reasons analysis of users

Behavior characteristics of users who choose different

e-payment channels (including place/time/motive/reason/choice of service provider/replacing

User satisfaction

Satisfaction of users using different e-payment channels

(including usage term/satisfaction degree/reasons of dissatisfaction/plan to change service provider)

User expectation

User expectation on price range of e-payment

User view on mainstream e-payment channels in the future

User expectation on security increase

User attitude towards e-payment in the future

Abstract

Research Definitions

1 E-payment Users send out payment orders through electronic terminals by themselves or by authorizing other people, to realize money payment and capital transition.
2 E-payment channels Online payment, telephone payment, mobile payment, self-service terminal payment
3? Online payment Self-service payment Telephone payment Mobile payment Payment is completed by log in the Internet through computer terminals. Payment is completed through service-service terminals, i.e. ATM, POS, including cash drawing. Payment is completed through telephone (fixed line or mobile). Payment is completed through mobile devices, including on spot and distant (mobile Internet).??
4 E-payment tools Tools or accounts to complete E-payment, including credit card, debtor card, virtual money, E-purse, etc.
5 E-payment accounts Money settlement accounts, including bank accounts, telecom users, third party payment service providers.
6 E-payment users Refers to users who use E-payment channels and tools to complete payment behavior.
7 E-payment B2C business model Refers to various business users provide payment services to consumers through E-payment service providers' platforms.
9 E-payment substitution rate Refers to E-payment’s substitution rate to traditional payment methods.?
10 Young users Mid-age users Old-age users Users aged between 18 and 24 Users aged between 25 and 39 Users aged between 40 and 60
11 Low income users Medium income users High income users Higher income users Annual income below RMB 12,000 Yuan Annual income between RMB 12,001 and 48,000 Annual income between RMB 48,001 and 96,000 Annual income over 96,001
12 Low income family users Medium income family users High income family users Higher income family users Annual income below RMB 24,000 Annual income between RMB 24,000 and 96,000 Annual income between 96,001 and 192,000 Annual income over RMB 192,001
13 Less important users Medium important users Most important users E-payment substitution rate below 20% E-payment substitution rate between 20% and 50%

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