China Mobile Carriers Brand Recognition Research Report 2006 : Market Research Report

China Mobile Carriers Brand Recognition Research Report 2006

Published by: Analysys International

Published: Jul. 5, 2006 - 31 Pages

Table of Contents
Research Background and Objectives
Research Approaches
User Analysis: 1 Background analysis of mobile users; 1.1 Analysis of user gender and regional distribution; 1.2 Analysis of user age structure; 1.3 Analysis of user education structure; 1.4 Analysis of user profession structure; 1.5 Analysis of user income
2 Consumption habit of mobile users: 2.1 Analysis of communication expense of mobile users; 2.2 Relation of income and communication expenses of mobile users; 2.3 Analysis of user consumption of mobile brands; 2.4 Analysis of mobile brands consumption of users of different ages; 2.5 Analysis of price sensitivity; 2.6 Analysis of interest in promotion
3 Brand cognition and evaluation of mobile users: 3.1 Analysis of user gender and regional distribution; 3.2 Analysis of user age structure; 3.3 Analysis of user education structure; 3.4 Analysis of user profession structure; 3.5 Analysis of user income
4 Information channel analysis of mobile users
Appendix: List of Figures and Tables
List of Figures and Tables (1): Regional distribution; Gender structure; Age structure; Education structure; Profession structure; Income structure; Distribution of communication expenses; Relation of user income and communication expenses; Consumption of Mobile brands; Relation of user age and brand
List of Figures and Tables (2): Analysis of price sensitivity of user; Analysis of interest in promotion; Educational background of mobile brand users; Income of mobile brand users; Cognition and evaluation of mobile brand users; Comprehensive evaluation of users of different mobile brands; Evaluation factors of satisfaction of mobile brands; Information channel

Abstract

Analysys' Findings
Remarkable part of the report: Relation of mobile user income and communication expensesRelation of user income and communication expenses

According to this survey, mobile users with good salary have relatively high communication expense. For example, most users with communication expense of above 400 Yuan have monthly salary of more than 4,000 Yuan. However, some users without income, most of which are students, also have high communication expense.

Remarkable part of the report: Analysis of mobile brands consumption of users of different ages

Relation of user age and brand

Choices of network of different users show their needs of network.

We may classify users of different brands as shown in the figure according to user’s age and communication expense.

We find by classification:
Users of Personal Handphone System are of relatively high age and pay much attention to cost saving.

Users of GoTone are of medium age, have strong financial capability and have the highest communication expense.

Users of CDMA 133 are the youngest and have relatively low communication expense.

Users of China Mobile have clear differences in age and communication expense. And there’s overlapping in the communication expense of China Unicom users.

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China Mobile Carriers Brand Recognition Research Report 2006

Table of Contents

Abstract