North American Light Truck Exterior Protection Accessories Aftermarket : Market Research Report

North American Light Truck Exterior Protection Accessories Aftermarket

Published: Dec. 31, 2006

1. Executive Summary
        1. Summary of Major Findings
                  1. Introduction

2. Total North American Light Truck Exterior Protection Accessories Aftermarket
        1. Overview and Definitions
                  1. Market Overview and Definitions
                  2. Market Engineering Measurements
        2. Industry Challenges
                  1. Industry Challenges
        3. Market Drivers and Restraints
                  1. Market Drivers
                  2. Market Restraints
        4. Quantitative Analysis
                  1. Demand Analysis
                  2. Unit Shipment and Revenue Forecasts
                  3. Revenues by Geographic Region
                  4. Revenues by Product Type
                  5. Pricing Analysis
        5. Competitive Analysis
                  1. Competitive Structure
                  2. Distribution Channel Analysis
                  3. Product Analysis

3. Hood Shields Aftermarket
        1. Overview and Definitions
                  1. Market Overview and Definitions
                  2. Market Engineering Measurements
        2. Quantitative Analysis
                  1. Unit Shipment and Revenue Forecasts
                  2. Revenues by Geographic Region
                  3. Pricing Analysis
        3. Competitive Analysis
                  1. Competitive Structure
                  2. Market Share Analysis

4. Side Wind Deflectors Aftermarket
        1. Overview and Definitions
                  1. Market Overview and Definitions
                  2. Market Engineering Measurements
        2. Quantitative Analysis
                  1. Unit Shipment and Revenue Forecasts
                  2. Revenues by Geographic Region
                  3. Pricing Analysis
        3. Competitive Analysis
                  1. Competitive Structure
                  2. Market Share Analysis

5. Front Bars Aftermarket
        1. Overview and Definitions
                  1. Market Overview and Definitions
                  2. Market Engineering Measurements
        2. Quantitative Analysis
                  1. Unit Shipment and Revenue Forecasts
                  2. Revenues by Geographic Region
                  3. Revenues by Product Type
                  4. Revenues by Material Type
                  5. Pricing Analysis
        3. Competitive Analysis
                  1. Competitive Structure
                  2. Market Share Analysis

6. Custom Grilles Aftermarket
        1. Overview and Definitions
                  1. Market Overview and Definitions
                  2. Market Engineering Measurements
        2. Quantitative Analysis
                  1. Unit Shipment and Revenue Forecasts
                  2. Revenues by Geographic Region
                  3. Revenues by Product Type
                  4. Pricing Analysis
        3. Competitive Analysis
                  1. Competitive Structure
                  2. Market Share Analysis

7. Side Rails Aftermarket
        1. Overview and Definitions
                  1. Market Overview and Definitions
                  2. Market Engineering Measurements
        2. Quantitative Analysis
                  1. Unit Shipment and Revenue Forecasts
                  2. Revenues by Geographic Region
                  3. Pricing Analysis
        3. Competitive Analysis
                  1. Competitive Structure
                  2. Market Share Analysis

8. Bed Rail Caps Aftermarket
        1. Overview and Definitions
                  1. Market Overview and Definitions
                  2. Market Engineering Measurements
        2. Quantitative Analysis
                  1. Unit Shipment and Revenue Forecasts
                  2. Revenues by Geographic Region
                  3. Revenues by Product Type
                  4. Pricing Analysis
        3. Competitive Analysis
                  1. Competitive Structure
                  2. Market Share Analysis

9. Appendix
        1. Acronyms and Abbreviations
                  1. Acronyms and Abbreviations
        2. Equations
                  1. Conversion Equations
                  2. Compound Annual Growth Rates
                  3. Currency Exchange Rates

10. Decision Support Database
        1. Decision Support Database
                  1. Motor Vehicle Wholesalers
                  2. New Car Dealerships by State
                  3. Repair Shops
                  4. Automotive Retailers
                  5. Automotive Technicians

List of Figures

Chapter 2

Total Light Truck Exterior Protection Accessories Aftermarket: Impact of Top Industry Challenges (North America), 2006-2012
Total Light Truck Exterior Protection Accessories Aftermarket: Market Drivers Ranked in Order of Impact (North America), 2006-2012
Total Light Truck Exterior Protection Accessories Aftermarket: Market Restraints Ranked in Order of Impact (North America), 2006-2012
Total Light Truck Exterior Protection Accessories Aftermarket: Light Truck Sales by Geographic Region (North America), 2002-2012
Total Light Truck Exterior Protection Accessories Aftermarket: Light Trucks in Use by Geographic Region (North America), 2002-2012
Total Light Truck Exterior Protection Accessories Aftermarket: Unit Shipment and Revenue Forecasts (North America), 2002-2012
Total Light Truck Exterior Protection Accessories Aftermarket: Percent of Revenues by Geographic Region (North America), 2002-2012
Total Light Truck Exterior Protection Accessories Aftermarket: Percent of Revenues by Product Type (North America), 2002-2012
Total Light Truck Exterior Protection Accessories Aftermarket: Pricing Analysis (North America), 2002-2012
Total Light Truck Exterior Protection Accessories Aftermarket: Revenue Share by Distribution Channel (North America), 2005
Total Light Truck Exterior Protection Accessories Aftermarket: Product Analysis (North America), 2005

Chapter 3

Hood Shields Aftermarket: Unit Shipment and Revenue Forecasts (North America), 2002-2012
Hood Shields Aftermarket: Percent of Revenues by Geographic Region (North America), 2002-2012
Hood Shields Aftermarket: Pricing Analysis (North America), 2002-2012
Hood Shields Aftermarket: Revenue Market Shares of Major Market Participants (North America), 2005

Chapter 4

Side Wind Deflectors Aftermarket: Unit Shipment and Revenue Forecasts (North America), 2002-2012
Side Wind Deflectors Aftermarket: Percent of Revenues by Geographic Region (North America), 2002-2012
Side Wind Deflectors Aftermarket: Pricing Analysis (North America), 2002-2012
Side Wind Deflectors Aftermarket: Revenue Market Shares of Major Market Participants (North America), 2005

Chapter 5

Front Bars Aftermarket: Unit Shipment and Revenue Forecasts (North America), 2002-2012
Front Bars Aftermarket: Percent of Revenues by Geographic Region (North America), 2002-2012
Front Bars Aftermarket: Percent of Revenues by Product Type (North America), 2002-2012
Front Bars Aftermarket: Percent of Revenues by Material Type (North America), 2002-2012
Front Bars Aftermarket: Pricing Analysis (North America), 2002-2012
Front Bars Aftermarket: Revenue Market Shares of Major Market Participants (North America), 2005

Chapter 6

Custom Grilles Aftermarket: Unit Shipment and Revenue Forecasts (North America), 2002-2012
Custom Grilles Aftermarket: Percent of Revenues by Geographic Region (North America), 2002-2012
Custom Grilles Aftermarket: Percent of Revenues by Product Type (North America), 2002-2012
Custom Grilles Aftermarket: Pricing Analysis (North America), 2002-2012
Custom Grilles Aftermarket: Revenue Market Shares of Major Market Participants (North America), 2005

Chapter 7

Side Rails Aftermarket: Unit Shipment and Revenue Forecasts (North America), 2002-2012
Side Rails Aftermarket: Percent of Revenues by Geographic Region (North America), 2002-2012
Side Rails Aftermarket: Pricing Analysis (North America), 2002-2012
Side Rails Aftermarket: Revenue Market Shares of Major Market Participants (North America), 2005

Chapter 8

Bed Rail Caps Aftermarket: Unit Shipment and Revenue Forecasts (North America), 2002-2012
Bed Rail Caps Aftermarket: Percent of Revenues by Geographic Region (North America), 2002-2012
Bed Rail Caps Aftermarket: Percentage of Revenues by Product Type (North America), 2002-2012
Bed Rail Caps Aftermarket: Pricing Analysis (North America), 2002-2012
Bed Rail Caps Aftermarket: Revenue Market Shares of Major Market Participants (North America), 2005

Abstract

Research Overview

This Frost & Sullivan research service titled North American Light Truck Exterior Protection Accessories Aftermarket provides unit shipments and revenue forecasts, a distribution channel analysis, and industry challenges. In this study, Frost & Sullivan's expert analysts thoroughly examine the following applications: hood shields, side wind deflectors, front bars, custom grilles, side rails, and bed rail caps.

Market Sectors

Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:

By End User:

Pickup trucks
Sports utility vehicles (SUVs)
Crossover utility vehicles (CUVs)
Minivans

Technologies

The following technologies are covered in this research:

Hood shields
Side wind deflectors
Front bars
Custom grilles
Side rails
Bed rail caps

Market Overview

Changing Perceptions of Truck Drivers Fuel Growth of Light Truck Exterior Protection Accessories Aftermarket

The North American light truck exterior protection accessories aftermarket is in a state of transition. Older product lines are declining, but they are being replaced with new products that offer strong growth potential. For example, grille/brush guards are losing ground to bull bars, nudge bars, and pre-runner bars. Markets for billet and stainless steel grilles will grow faster than those of the other categories, reflecting truck owners’ changing perceptions of exterior accessories as decorative, rather than protective products. "Short product life cycles challenge suppliers not only to develop products for new vehicle applications, but also to develop completely new product categories," according to the analyst of the study. "To take advantage of these opportunities, manufacturers must emphasize being first to market or risk being shut out of the largest sales channels."

Despite their protective purpose, the light truck exterior protection accessories aftermarket is basically a style business. New product styles appeal to new customers and serve to renew interest among existing customers. Some examples include painted hood shields featuring university logos and colors and stainless steel grille inserts featuring personalized badges in the center. It is believed that a majority of truck owners purchase exterior protection accessories mainly to enhance the appearance of the vehicle rather than to protect it.

Increasingly Appealing Accessories Also Aid in Boosting this Market's Growth Potential

One of the main reasons for the slow growth of this market is that the trucks have changed, but manufacturers have been slow to respond to the changing preferences of these vehicle owners. For example, there are very few applications for the fast-growing crossover utility vehicle (CUV) segment. Also, General Motors and Ford have launched their own accessory programs offering exterior protection options to truck buyers. If aftermarket manufacturers cannot effectively compete with these OEMs, their future opportunities may be limited.

The popularity of exterior protection accessories among truck owners and the increasing participation of the OEMs in truck accessory programs has resulted in new truck models that are regarded as 'more customizable' than older models from the 1990s. "The curvy, sloping lines of today's models contrast with the sharp angles found on old pickups and make the tubular styling of front bars and side rails more appealing," explains the analyst. "Besides, the relative affordability of exterior protection accessories will support growth for manufacturers among truck enthusiasts with a low spending threshold, thus boosting market growth."

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North American Light Truck Exterior Protection Accessories Aftermarket

Table of Contents

Abstract