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2006 Year-in-Review - Trend Analysis & Projections: A Strategic Planner

Published by: MVI Marketing, LTD.

Published: Jan. 1, 2007 - 97 Pages


Table of Contents


About the JCOC & Its Omnibus Studies


Introduction


Key Issues in 2006

Blood Diamonds

Fair Trade

GIA Symposium Topics


Monthly Consumer Activity & Confidence Levels

Jewelry Purchasing Activity

2006-2007 Economic Overview


Tracking Seasonal Gift Giving

Valentine’s Day

Mother’s Day

Father’s Day

Graduation

December Holidays


Tracking Internet Sales


Exploring the In-Store Experience


Tracking Trends in Key Product Categories

Diamond & Jewelry Branding

Watches

Pearl Jewelry

Ethnic Jewelry

Jewelry Sizes & Desirability of Adjustable/Sizeable Jewelry


Cultivating Steady Gift Giving

Birthdays

Anniversaries


Niche Markets

Men’s Market

Singles Market


Moving Forward

Abstract

JCOC Trend Analysis & Projections: A Strategic Planner for 2007 examines consumer jewelry buying trends and expectations for 2006 against data from 2005 and comparative studies from previous years for projections and strategic recommendations for 2007.

This report identifies key issues impacting:
  • The gem, jewelry and watch industries;
  • Consumer confidence trends and jewelry buying habits;
  • Internet sales and the in-store experience;
  • Seasonal gift-giving in Valentine’s, Mother’s and Father’s Days, Graduation season, and December Holidays;
  • Yearlong sales in birthdays and anniversaries;
  • Growth markets, with a focus on men and the singles demographic; and
  • Product categories, specifically diamond and jewelry branding, watches, pearls, and ethnic jewelry.
Tracking consumer behavior can help savvy marketers better serve their existing customer base and attract new clients to grow their business.

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