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Germany Food & Drink Report Q3 2006

Published by: Business Monitor International

Published: Sep. 1, 2006 - 74 Pages


Table of Contents


Chapter 1 - Business Environment
SWOT
Germany Food, Drink & Tobacco Industry SWOT
Macroeconomic Outlook
Table: Germany - Macroeconomic Forecasts
Chapter 2 - Retail
Regional Overview
Discounting In Western Europe
Table: Types Of Discount Stores - Western Europe
Table: Leading Discount Store Operators - Europe* 2005
Industry Forecast Scenario
Table: Sales Value by Format in Germany's Mass Grocery Retail Sector - Historical Data & Forecasts (US$bn)
Company Developments
Market Overview
Table: Structure Of Germany’s MGR Market By Number Of Outlets
Table: Sales Format By Value In Germany’s MGR Market (US$bn)
Table: Structure of Germany's Mass Grocery Retail Market by Number of Outlets
Table: Average Sales Per Outlet By Format (US$mn) - 2005
Chapter 3 - Food & Drink
Regional Overview
Bottled Water In Western Europe
Table: Leading Bottled Water Manufacturers By Country - Western Europe
Industry Forecast Scenario
Table: Germany Alcoholic Drinks Indicators Historical Data & Forecasts
Table: Germany Food, Beverage & Tobacco Consumption: Historical Data & Forecasts
Industry Developments
Company Developments
Market Overview
Chapter 4 - Tobacco
Industry Forecast Scenario
Table: Germany Cigarette Consumption: Historical Data & Forecasts
Industry Developments
Company Developments
Market Overview
Chapter 5 - Competitive Landscape
Key Players
Table: Key Players In Germany’s MGR Sector
Table: Key Players In Germany’s Food & Drink Sector (2005)
Regional Company Case Studies
Metro Group In Western Europe
Table: Metro Group - Number Of Outlets By Country & Fascia 2004 & 2005
Table: Metro Group - Fascia Statistics
Unilever plc/Unilever NV In Western Europe
Table: Unilever Food & Beverage Main Brands By Country - Western Europe
Table: Unilever Sales By Geographical Area 2004 & 2005 - Continuing Operations
Table: Unilever - Principal Group Companies Western Europe
Nestlé In Western Europe
Table: Nestlé In Western Europe - The Figures
Carlsberg In Western Europe
Table: Carlsberg Sales (US$) & Growth (%) By Region - 2005
Table: Carlsberg Sales (US$) & Growth (%) by Region - Q106
Table: Carlsberg Regional Strategies
Table: Carlsberg Operations In Western Europe
Company Profiles
Oetker Group
Nordmilch Group
Radeberger Group
InBev Germany
Lidl
Rewe Group
BMI Forecast Modelling
How We Generate Our Industry Forecasts
Retail Industry
Sources

Abstract

In the German mass grocery retail (MGR) sector, the fight for
market shares and retailers' efforts to improve their positioning
in a mature and extremely competitive market has continued.
Metro hopes to strengthen the position of its Real
hypermarket chain, which has been characterised by weak
performance over recent months, through the acquisition of the 85
hypermarket outlets of multi-national Wal-Mart, which had
announced its exit from the German market in July 2006.

Wal-Mart focuses its activities on markets where it has the
potential to become a top-three retailer, which clearly was not
possible in Germany. The German hypermarket sector is fairly
concentrated, with Kaufland and Metro holding strong
positions, and Wal-Mart only managed to reach a 1.5% market share
in Germany's MGR sector in 2005. The strength of the discount
sector and the difficult economic situation over the review
period have furthermore contributed to disappointing sales,
making Wal-Mart's decision not a big surprise.

Leading MGR Edeka Group, which still has to deal with
the integration of the Netto discount chain and the
operations of Spar Group acquired during 2005, has
announced ambitious plans for future growth, while Rewe
Group hopes to make an impact with the re-branding of its
diverse store network under the Rewe banner. Tengelmann
will meanwhile focus on the re-launch of its Plus discount store
network, with the aim to create a nicer shopping atmosphere and
lift the stores upmarket, in line with the general trend towards
more sophisticated store layouts and larger product ranges in
Germany's discount retail sector.

In the tobacco sector, the German government is expected to
introduce new legislation following the summer break, including a
ban on smoking in public places and restaurants, and on the sale
of tobacco products to under-18-year-olds.

BMI's new regional content this quarter focuses on the
European bottled water market, as well as the booming discount
retail sector. Regional company profiles of Unilever and
Metro have also been added.



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