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U.S. Internet Video Usage: 2006 Consumer Survey ResultsPublished by: IDC Published: Dec. 27, 2006 - 23 Pages Table of ContentsTable of Contents IDC Opinion In This Study Methodology Situation Overview Consumer Viewing Behavior Table: Number of Hours Spent Watching TV per Day by Gender and Age (% of Respondents) Table: Number of Hours Spent Watching TV per Day by Home Network Ownership and Income (% of Respondents) Table: Number of Hours Spent on All Entertainment Services by Gender and Age (% of Respondents) Table: Number of Hours Spent on All Entertainment Services by Home Network Ownership and Income (% of Respondents) Table: Frequency of Browsing the Internet While Watching TV by Gender and Age (% of Respondents) Table: Frequency of Browsing the Internet While Watching TV by Home Network Ownership and Income (% of Respondents) Internet Video Usage Table: Respondents That Watch Internet Video Streamed or Downloaded on a PC by Gender and Age (% of Respondents) Table: Respondents That Watch Internet Video Streamed or Downloaded on a PC by Home Network Ownership and Income (% of Respondents) Table: Frequency of Watching Internet Video on a PC by Gender and Age (% of Respondents) Table: Frequency of Watching Internet Video on a PC by Home Network Ownership and Income (% of Respondents) Table: Reasons for Not Watching Internet Video Content by Gender and Age (% of Respondents) Table: Reasons for Not Watching Internet Video Content by Home Network Ownership and Income (% of Respondents) Internet Video Content Table: Types of Internet Video Watched by Gender and Age (% of Respondents) Table: Types of Internet Video Watched by Home Network Ownership and Income (% of Respondents) Table: Internet Video Content Sources Used in the Past Six Months by Gender and Age (% of Respondents) Table: Internet Video Content Sources Used in the Past Six Months by Home Network Ownership and Income (% of Respondents) Paying for Content Table: Types of Internet Video Respondents Would Be Willing to Pay for by Gender and Age (% of Respondents) Table: Types of Internet Video Respondents Would Be Willing to Pay for by Home Network Ownership and Income (% of Respondents) Table: Frequency of Paying for Internet Video Content by Gender and Age (% of Respondents) Table: Frequency of Paying for Internet Video Content by Home Network Ownership and Income (% of Respondents) Table: Interest in Purchasing a Movie Download Instead of a Movie on DVD by Gender and Age (% of Respondents) Table: Interest in Purchasing a Movie Download Instead of a Movie on DVD by Home Network Ownership and Income (% of Respondents) Future Outlook Essential Guidance Learn More Related Research Synopsis AbstractThis IDC study presents results from our 2006 Consumer Video Devices and Services Survey. Included in this study are results pertaining to Internet video use in the United States. Specific topics include the number of people watching Internet video, frequency of viewing, types of content viewed, and sites where consumers access content. Results for each question are presented in two tables: one by gender and age group and the other by income and home network ownership. "Although Internet video is one of the hottest consumer technologies today, only one-third of survey respondents have actually watched online content, with less than a fifth of those watching daily," says Greg Ireland, research manager in IDC's Consumer Markets program. "Nevertheless, the Internet is already an important distribution channel for video content ranging from short clips to movies and TV programs." Get Full Details About This Report >> |
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