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Payment Cards in Italy 2006Published by: Datamonitor Published: Jan. 18, 2007 - 81 Pages Table of ContentsTABLE OF CONTENTS EXECUTIVE SUMMARY INTRODUCTION What is this report about? Scope of the report Structure of the report MARKET CONTEXT Country overview Demographics Economy Market size Market penetration Cards in issue Number of transactions Frequency of use Value of card transactions Average transaction values Card acceptance POS statistics ATM statistics Market structure Retail banks The market is consolidating Regulatory environment Regulatory bodies Banking associations Other noteworthy associations Credit bureaux Recent regulatory developments Key issues Fraud and EMV SEPA COMPETITOR AND PRODUCT OVERVIEW Card scheme market shares Pay now cards Credit cards Deferred debit / charge cards Card issuer market shares Pay now cards Credit Cards Deferred debit and charge cards Competitor developments Market consolidation picks up pace in Italy New foreign players have entered the Italian market Some players have also left the market Recent alliances and partnerships Product analysis Revolving credit card products Deferred debit and charge cards Product features Product innovation FORECASTING THE PAYMENT CARD MARKET IN ITALY Forecasting the pay now market Forecasting the credit card market Forecasting the deferred debit and charge card market SWOT Analysis Strengths Weaknesses Opportunities Threats APPENDIX Supplementary data Market context Definitions Research methodology Future readings Datamonitor’s custom research capabilities Cards & Payments Team contact details How to contact experts in your industry LIST OF TABLES Table 1: Population distribution by age group in Italy, 2005 Table 2: GDP per capita for selected European countries, 2005 Table 3: Inflation rates in a number of major European markets, 2001 - 2005 Table 4: Income distribution in Italy is about average Table 5: Italian banking market statistics, 2005 Table 6: Rates and fees on a selection of Italian credit cards, December 2006 Table 7: Rates and fees on a selection of Italian deferred debit and charge cards, December 2006 Table 8: Affinity and co-branding partnerships in Italy, 2006 Table 9: Datamonitor’s forecast of the pay now card market, 2006f-2010f Table 11: Datamonitor’s forecast of the credit card market, 2006f-2010f Table 10: Datamonitor’s forecast of the deferred debit / charge card market, 2006f-2010f Table 12: Population numbers and demographic splits in Italy and other major European countries, 2005 Table 13: The percentage of people over the age of 20 in the major European countries, 2005 Table 14: GDP at current prices across major European countries, 2005 Table 15: Real GDP growth rates, 2001-2005 Table 16: POS terminals and population per terminal in Italy, 2000-2004 Table 17:ATMs and population per ATM in Italy, 2000-2004 Table 18: Current relevant Datamonitor publications Table 19: Future relevant Datamonitor publications, 2006 LIST OF FIGURES Figure 1: Country overview of Italy, 2005 Figure 2: Italy has the fourth largest population in Europe, 2006 Figure 3: Italy is the fourth largest economy in Europe in terms of absolute GDP, 2005 Figure 4: The service sector is the most important contributor to the Italian economy, 2005 Figure 5: Italy’s economy is picking up pace again, 2001 - 2005 Figure 6: Italy has less than the average European level of cards per capita, 2005 Figure 7: Pay now cards dominate the payment card market in Italy, 2001 - 2005 Figure 8: Pay now cards account for the largest share of total plastic card transactions, 2005 Figure 9: Transactions per card per year has not grown, 2001 - 2005 Figure 10: Pay now cards account for the majority of transaction value in Italy, 2001 - 2005 Figure 11: Pay now cards have the highest average transaction value, 2001 - 2005 Figure 12: The POS network in Italy has been steadily expanding, 2000 - 2004 Figure 13: The Italian ATM network has grown slowly, 2000 - 2004 Figure 14: The three pillars of Italian banking Figure 15: Consolidation of the Italian banking industry, 1998 - 2006 Figure 16: Regulatory overview of Italy, 2006 Figure 17: Maestro is the dominant payment scheme in Italy, 2001 - 2005 Figure 18: Maestro accounts for the majority of pay now transaction value, 2001 - 2005 Figure 19: Visa has grown in importance in the credit card market, 2001 - 2005 Figure 20: Visa continues to dominate the credit card market by transaction value, 2001 - 2005 Figure 21: Visa has the strongest presence in the deferred debit / charge card market, 2001 - 2005 Figure 22: Visa is the dominant scheme for deferred debit / charge card products by transaction value 2001 - 2005 Figure 23: Banco Posta is the leading pay now card issuer, 2005 Figure 24: Findomestic is the largest Italian issuer of credit cards, 2005 Figure 25: CartaSi is the biggest issuer of deferred debit and charge cards in Italy Figure 26: The pay now market will experience modest growth, 2005 - 2010f Figure 27: The credit card market is expected to grow strongly, 2005 - 2010f Figure 28: The deferred debit / charge card market is forecast to grow steadily, 2005 - 2010f Figure 29: SWOT analysis of the Italian payment cards market, 2005 Figure 30: Datamonitor’s core consulting capabilities AbstractIntroductionPayment Cards in Italy is an invaluable guide to a growing European card market. Created using a combination of secondary and primary research, this report provides statistics on market size competitor market shares and card acceptance. It also provides an overview of regulation, competitor activities and product innovation, it concludes with market forecasts and a SWOT analysis. Scope
Italy has a relatively low level of market penetration, having 0.9 cards per person at the end of 2005. In terms of market penetration, this ranks Italy fourteenth out of the 17 European countries examined. The low level of penetration indicates that the Italian market is not as mature as some and hence has the potential to grow at a quicker rate. With an average of just nine transactions per card per year, it is clear that Italians do not use revolving credit cards frequently. Deferred debit and charge cards are used more often, with an average of 23 transactions per card per year, whilst pay now cards are the most frequently used type of payment card in Italy. The number of POS terminals grew by a third between 2001 and 2004, by which time there were over one million terminals in Italy. This means that Italy has the third largest POS acceptance network in Europe, behind Spain and France. The population per POS ratio fell to 57 in 2004. Reasons to Purchase
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