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The global video games market: driving revenue from online strategies (Strategy Focus)

Published by: Datamonitor

Published: Jan. 9, 2007 - 13 Pages


Table of Contents


DATAMONITOR VIEW 1 CATALYST 1 SUMMARY 1 METHODOLOGY 1 ANALYSIS 2 Market players fight to remain competitive 2 Players battle for consumers 'playtime' with alternative entertainment sources 2 Understanding audiences is one of the biggest challenges facing the sector 2 New strategies come to light in the video game hardware and software market 2 Nintendo retains a price advantage 3 Sony and Microsoft battle for the living room 4 Nintendo aims to include the whole family through innovative gameplay 4 Manufacturers look to online gaming to provide new opportunities to reach consumers 5 Online gaming has traditionally been dominated by PC-based services 5 Sony and Nintendo look to tackle Microsoft's online dominance 5 PlayStation Network offers 'core' services for free 5 Wii Channels and Wii Connect24 create an 'open' online system 6 Nintendo's WiFi Connection offers free roaming gaming 6 Xbox Live continues to hold a strong position through it two-tired system 6 Xbox Live Arcade offers causal gaming to the video game console audience 7 All of the major players are placing a strong emphasis on online services 7 PS3 set to have the largest user base for online services 8 Publishers aim to exploit the 'long-tail' through digital distribution 9 Games companies explore alternative revenue generation strategies 10 Online gaming provides a perfect opportunity for advertising 11 Micro payment models are seen as a possible opportunity to increase revenue 11 Industry activity highlights the shift towards new revenue generation tactics in the sector 11 Acquisitions consolidate the once fragmented publishing industry 11 Big firms begin to take in-game advertising seriously 12 APPENDIX 13 Definitions 13 Further reading 13 Ask the analyst 13 List of Figures Figure 1: Console pricing strategies, 1985 - 2006 3 Figure 2: Comparison of online services for next-generation consoles 7 Figure 3: Online users for next-generation consoles 9 Figure 4: Exploiting the long-tail: the push for digital distribution 10

Abstract

Introduction

The Irish government has realized that in order to remain competitive, produce efficient government services and cut costs, they need to integrate IT within government. There are going to be a number of areas where investment will be taking place.

Scope

  • Significant IT initiatives, deals and vendors in Ireland
  • Government initiatives impacting IT in the public sector
  • Local government IT spending in Ireland, 2004-2009
  • Government spending by type as a percentage of total spending, 2004


    • Highlights

    Datamonitor identifies the technology trends that exist within government, healthcare and education in Ireland. IT vendors need to demonstrate that they can provide cost effective and efficient solutions within these sectors.

    Reasons to Purchase

  • Datamonitor identifies and explores the key trends that are occurring within the public sector in Ireland so vendors can understand the area.
  • This report identifies the sectors where growth exists and vendors can seize these opportunities to gain a foothold within Irish public sector IT.


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