China B2C Market Annual Report 2006

Published by: Analysys International

Published: Jul. 4, 2006 - 125 Pages

Table of Contents

1 Definition and Research Scope

1.1 Definition

1.2 Classification and characteristics

1.2.1 Classification by role of transaction

1.2.2 Classification by form of production

1.2.3 Classification by form of transaction

1.3 Research scope

1.4 Terms

2 Analysis of status quo of China’s B2C e-business industry and forecast

2.1 Analysis of market environment

2.1.1 Analysis of macro environment

2.1.2 Analysis of the influence of this year’s major events

2.2 Analysis of the status quo of market size of China’s B2C e-business

2.2.1 Analysis of the status quo of market size

2.2.2 Analysis of the status quo of account number

2.3 Analysis of value chain and forecast

2.3.1 Value chain and value distribution

2.3.2 Analysis on delivery

2.3.3 Analysis on payment

2.3.4 Analysis on information

2.4 Analysis of developing trend of market

2.4.1 Analysis of competitive industry

2.4.2 Analysis of hype cycle

3 Analysis of users of China’s B2C e-business market and forecast

3.1 Analysis of user's characteristics and trend forecast

3.2 Analysis of user's needs and trend forecast

3.2.1 User’s will of online shopping

3.2.2 User’s will to choose commodity

3.3 Analysis of user's acquisition of information and trend forecast

3.3.1 Ways to acquire B2C e-business information

3.3.2 Ways to acquire information at different stages of purchase

3.3.3 Developing direction of the ways to acquire information

3.4 Analysis of user's ability to pay and trend forecast

4 Analysis of market competition

4.1 Analysis of vendors competition

4.1.1 Analysis of market concentration

4.1.2 Analysis of vendor’s market share

4.2 Analysis of status quo of major vendors and forecast

4.2.1 Dangdang

4.2.2 Joyo

4.2.3 Ctrip

4.2.4 Elong

4.2.5 Sohu Store

4.2.6 Sina Mall

4.2.7 7cv

4.2.8 Cncard

4.2.9 800buy

4.2.10 Dell

5 Analysys’ recommendations of perfect competitor strategy

5.1 Definition and standards of Analysys’ recommendations of perfect competitor strategy

5.2 Enterprise KSF recommendations

6 Analysys’ annual listing of enterprise’s comprehensive competition power

6.1 Definition of Analysys’ annual listing of enterprise’s comprehensive competition power

6.2 Analysys’ annual listing of enterprise’s comprehensive competition power

Appendix: Analysys' data collection flow and methodology

1 Introduction

2 Research approaches of consumer market

3 Research approaches of different enterprise market

4 Flow and method of data analysis

List of Figures

Figure 1-1 Influence of supervision on the instability of Internet industry

Figure 2-1 Market size of China’s B2C e-business 2003-2008

Figure 2-2 Market size of B2C e-business by mode of transaction 2003-2008

Figure 2-3 Market share of varioud modes of transaction 2003-2008

Figure 2-4 Number of accounts of China’s 2003-2008

Figure 2-5 Penetration rate of number of accounts China’s B2C e-business 2003-2008

Figure 2-6 Value chain of buyer-seller B2C e-business

Figure 2-7 Value chain of platform B2C e-business

Figure 2-8 User satisfaction of delivery

Figure 2-9 Places for improvement of delivery

Figure 2-10 User’s attitude toward realtime track of purchase process by message

Figure 2-11 Use rate of major means of payment

Figure 2-12 Reasons of user’s preference of cash on delivery

Figure 2-13 Operation process of third party payment platform

Figure 2-14 Definition of shopping agency

Figure 2-15 Evaluation of shopping agency’s influence on e-business

Figure 2-16 Definition of comparison shopping

Figure 2-17 Value levels of comparison shopping

Figure 2-18 Analysis of competitive industry of B2C e-business

Figure 2-19 Hype cycle of China’s B2C e-business market

Figure 3-1 Gender Proportion of China’s B2C e-business users

Figure 3-2 Age structure of China’s B2C e-business users

Figure 3-3 Profession structure of China’s B2C e-business users

Figure 3-4 Income structure of China’s B2C e-business users

Figure 3-5 Reasons for Chinese customers to choose online shopping

Figure 3-6 Reasons for American customers to choose online shopping

Figure 3-7 Future purchase trend of users

Figure 3-8 Future purchase inclination of users at different levels

Figure 3-9 Classification of convenience goods, shopping goods and speciality goods of B2C e-business

Figure 3-10 Proportion of commodity inquired online and purchased offline

Figure 3-11 Reasons to inquire online and purchase offline

Figure 3-12 User’s sources of information on B2C e-business

Figure 3-13 Purchase process of users

Figure 3-14 Proportion of use of search engine at different stage of purchase

Figure 3-15 Expense of users of different age

Figure 3-16 Inclination of continued purchase of users of different age

Figure 4-1Analysis of concentration ratio of Internet service

Figure 4-2 Caculating method of market concentration index

Figure 4-3 Market share of B2C e-business vendors in 2005

Figure 4-4 Number of registered users of Dangdang

Figure 4-5 Revenue of Dangdang 2002-2005

Figure 4-6 Number of registered users of Joyo 2005Q1-Q4

Figure 4-7 Revenue of Joyo 2002-2005

Figure 4-8 Business mode of Ctrip

Figure 4-9 Net sale of Ctrip 2002-2005

Figure 4-10 Revenue segmentation of Ctrip

Figure 4-11 Net sale of Elong 2002-2005

Figure 4-12 Revenue segmentation of Elong

Figure 4-13 Number of registered users of Sohu Store

Figure 4-14 Revenue of Sohu Store

Figure 4-15 Proportion of Sohu Store in total revenue of Sohu

Figure 5-1 Criteria of choice of Chinese users for B2C e-business Web sits

Figure 5-2 User’s view on product description of B2C Web sits

Figure 6-1 Index of listing of enterprise’s comprehensive competition power

List of Tables

Table 1-1 Classification of e-business by role of transaction and representative enterprises

Table 1-2 Classification of e-business by form of production and representative enterprises

Table 2-1 Operation flow of third party’s paying platform

Table 2-2 Risk levels of different means of payment

Table 2-3 Credit of various types of e-business

Table 4-1 Concentration index of typical Internet service market

Table 4-2 Analysis of Dangdang commodity

Table 4-3 Analysis of Dangdang’s means of payment

Table 4-4 Analysis of Dangdang’s means of delivery

Table 4-5 Analysis of Dangdangc

Table 4-6 Dangdang events

Table 4-7 Analysis of Joyo commodity

Table 4-8 Analysis of Joyo’s means of payment

Table 4-9 Analysis of Joyo’s means of delivery

Table 4-10 Joyo events

Table 4-11 Analysis of Ctrip service

Table 4-12 Ctrip events

Table 4-13 Analysis of Elong service

Table 4-14 Analysis of Sohu Store commodity

Table 4-15 Analysis of Sohu Store’s means of payment

Table 4-16 Analysis of Sohu Store’s means of delivery

Table 4-17 Analysis of Sina Mall commodity

Table 4-18 Analysis of Sina Mall’s means of payment

Table 4-19 Analysis of Sina Mall’s means of delivery

Table 4-20 Analysis of 7cv’s means of delivery

Table 4-21 Analysis of 7cv’s means of payment

Table 4-22 Analysis of 7cv’s means of delivery

Table 4-23 Analysis of Cncard products

Table 4-24 Analysis of Cncard’s means of payment

Table 4-25 Analysis of 800buy commodity

Table 4-26 Analysis of 800buy commodity

Table 4-27 Analysis of 800buy commodity

Table 4-28 Analysis of Dell products

Table 4-29 Analysis of Dell’s means of payment

Table 4-30 Analysis of Dell’s means of delivery

Table 4-31 Analysis of Dell’s means of delivery

Table 6-1 Evaluation index and weight

Table 6-2 Enterprise evaluation table 1

Table 6-3 Enterprise evaluation table 2

Table 6-4 Enterprise evaluation table 3

Table 6-5 Vendors comprehensive evaluation table 10

Abstract

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