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Walkers Potato Heads and Burts Chips case study: targeting healthy snacks at kidsPublished by: Datamonitor Published: Dec. 6, 2006 - 6 Pages Table of ContentsDATAMONITOR VIEW 1 CATALYST 1 SUMMARY 1 ANALYSIS 2 Introduction 2 Walkers Potato Heads 2 The first major UK 'healthy' potato chip brand aimed at kids 2 Potato Heads are designed to appeal to parents as well as children 3 Potato Heads' strong sales prove a healthier product range is popular with consumers 3 Burts Chips 4 Burts Chips views itself as a responsible kids' savory snack producer 4 Burts markets the healthiness of the product range to adults 4 The naturalness and authenticity of the brand further appeals to adult consumer taste 5 APPENDIX 6 Case study series 6 Methodology 6 Secondary sources 6 Further reading 6 Ask the analyst 6 List of Figures Figure 1: Walkers Potato Heads 3 Figure 2: Burts Gosh No Salt brand 4 AbstractIntroductionThis report on Walkers Potato Heads and Burts Chips forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. Each case study provides a concise evaluation of a company that stands out in some area of its strategic operations. Reasons to Purchase *Gain insight into the methods used by important industry players to give them a competitive edge *Identify specific areas for operational improvements *Capitalize on the knowledge of experienced companies when entering a new niche or market Get Full Details About This Report >> |
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