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Commercial and Pipeline Perspectives: Obesity - Lack of Reimbursement Limits Market Potential

Published by: Datamonitor

Published: Dec. 20, 2006 - 217 Pages


Table of Contents


TABLE OF CONTENTS

CHAPTER 1 EXECUTIVE SUMMARY 3

Scope of the Analysis 3

Datamonitor insight into the Obesity market 4

The obesity “epidemic” is taking place to a certain extent in all the major markets, and the rate of obesity prevalence growth is not showing any signs of slowing down in the near future 4

The anti-obesity market growth does not follow the growth of obesity prevalence. The major cause for the lack of growth in most of the major markets is lack of reimbursement for pharmacological management of obesity 5

The drugs currently available in the major markets for treatment of obesity have significant unmet needs and do not meet the expectations of obese patients 6

The pipeline drugs will be able to satisfy some of the unmet needs and will be able to expand the market. However, the growth of the market will still be marginal in comparison to the growth of obesity prevalence 7

Key metrics 8

CHAPTER 2 PATIENT POTENTIAL 26

Definition of obesity 26

Segmentation of obesity 26

Causes of obesity 29

Genetic factors 29

Environmental factors 29

Psychological factors 30

Other causes 30

Obesity as a Risk Factor 30

Obesity and overweight prevalence 31

Obesity and overweight prevalence methodology 35

US 35

Japan 36

France 36

Germany 36

Italy 37

Spain 37

UK 37

Overview of guidelines 38

NHLBI Guidelines 38

American College of Physicians guidelines 40

PRODIGY 41

Unmet needs in obesity 45

More cost-effective care 46

Increased patient knowledge and physician awareness 46

Safe and tolerable drugs 47

Drugs with greater efficacy 47

Improved patient compliance 48

CHAPTER 3 MARKET ANALYSIS 50

Overview of the global anti-obesity drug market 50

Lack of reimbursement is the key market resistor. 52

Overview of the US anti-obesity drug market 52

Reimbursement 55

DTC advertising 56

National organizations and Awareness campaigns 57

FDA’s Obesity Working Group 57

The United States Department of Health and Human Services 57

Trust for America’s Health 58

2001-2006 - The VERB Youth Media 59

2003 - Steps to a HealthierUS 59

2004 - Preventing Childhood Obesity: Health in the Balance 59

2004 - The Calories Count initiative 59

2004 - The Obesity and the Built Environment: Improving Public Health Through Community Design conference 59

2005 - Dietary Guidelines for Americans, 2005 60

2005 - “We Can!” 60

2006 - Perspectives on Marketing, Self- Regulation, and Childhood Obesity 60

2006 - Food Marketing to Children and Youth: Threat or Opportunity? 60

2006 - Shape of the Nation 60

Overview of the anti-obesity drug market in Japan 62

Overview of the anti-obesity drug market in Europe 64

France 65

Germany 67

Italy 69

Spain 71

UK 73

UK-specific awareness campaigns 75

TOAST 75

The British Dietetic Association's Food First Program 75

National Obesity Forum 75

The International Obesity Taskforce 76

Other European initiatives 77

Food & Nutrition Action Plan 78

The European Childhood Obesity Group 78

EU platform for action “diet, physical activity and health” 79

Green Paper: “Promoting healthy diets and physical activity” 80

Anti-Obesity Charter 80

Global market forecast 82

CHAPTER 4 OBESITY PIPELINE ANALYSIS 84

The anti-obesity pipeline is mechanistically diversified 88

The anti-obesity pipeline is rich in Phase I and Phase II candidates 90

Numerous companies have their stake in the R&D landscape 91

CHAPTER 5 R&D APPROACH 94

Classification of pipeline products 94

Cannabinoid (CB1) antagonists 94

5-HT (Serotonin) Receptors 95

SNRIs 96

Lipase inhibitors 96

Alpha MSH (alpha-melanocyte-stimulating hormone) modulator 96

Clinical trial design 98

Clinical endpoints 100

Insulin sensitivity and prevention of type 2 diabetes 103

HDL and LDL cholesterol levels 104

Critique of clinical trial design in obesity 104

Strategies for achieving reimbursement 105

Sanofi-Aventis raises the bar 106

CHAPTER 6 DRUG ANALYSIS - DRUGS ON THE MARKET 109

Xenical analysis 109

Drug overview 109

Marketing support 111

The XENDOS study shows orlistat reduces risk of type 2 diabetes 112

The FDA approves the use of orlistat in adolescents 113

The European Commission approves label extension 115

Xenical may slow cancer growth 115

Chugai discontinues clinical development of orlistat in Japan 115

The European Commission approves the use of orlistat in obese adolescents 115

FDA gives conditional approval for OTC use of orlistat 115

Public Citizen petitions FDA to remove orlistat from the market 117

Trials with Orlistat (60 mg) prove efficacy and improved tolerability in weight loss and reduction in LDL cholesterol. 117

Marketing strategies 118

Promotion of long-term efficacy and safety 118

Promotion of Xenical use in obese adolescents and the reduced risk of developing type 2 diabetes 119

Provide more patient support to increase patient compliance 120

Xenical forecasts to 2015 121

Launch of Acomplia 122

Orlistat goes OTC 122

Loss of Patent Protection 122

Launch of Contrave 122

Launch of Qnexa 123

Launch of Lorcaserin 123

Launch of Cetilistat 123

Meridia analysis 124

Drug overview 124

Behavior therapy and sibutramine for the treatment of adolescent obesity 126

STORM trial shows weight-maintenance success after weight loss is positively influenced by sibutramine and leisure-time activity. 128

Sibutramine has a positive effect on clinical and metabolic parameters in obese patients with polycystic ovary syndrome (PCOS) 129

Sibutramine effective in the treatment of binge-eating disorder 129

No benefits shown in health-related quality of life study in sibutramine-treated obese patients with type 2 diabetes 130

Eisai announces the start of phase III trials in Japan 131

SCOUT study 131

Marketing strategies 132

Increase patient support strategies to improve patient compliance 132

Invest in more clinical trials for new indications 133

Conduct more trials focusing on the safety of Meridia 133

Meridia forecasts to 2015 134

Launch of Acomplia 135

Launch of Sibutramine in Japan 135

Disclosure of SCOUT results 135

Patent expiry 136

Launch of Contrave 136

Launch of Qnexa 136

Launch of Lorcaserin 136

Launch of Cetilistat 137

Acomplia analysis 138

Drug overview 138

Results of RIO-Lipids presented 139

Results of RIO-Diabetes presented 141

FDA issues approvable letter for obesity 143

EU CHMP recommends approval of rimonabant for obesity 143

Germany classifies rimonabant as lifestyle drug 144

Results of SERENADE presented 144

Marketing strategies 146

Conduct more safety studies focusing on depression 146

Promote the improvement of multiple risk factors for CV disease 147

Conduct an outcome study with prevention of diabetes as primary end point 147

Acomplia forecasts to 2015 148

Launch of Acomplia 148

Potential for a black box warning 149

Launch of Contrave 149

Launch of Qnexa 149

Launch of Lorcaserin 150

Launch of Cetilistat 150

CHAPTER 7 DRUG ANALYSIS - LATE STAGE AGENTS 151

Phase III 151

Pipeline summary 151

Contrave (bupropion+ naltrexone) 152

Drug Overview 152

Clinical Trial Data 152

Datamonitor Comments 153

Forecasts to 2015 153

Lorcaserin (APD356) 155

Drug overview 155

Clinical Trial Data 156

Datamonitor Comments 157

Forecasts to 2015 162

MK0557 (L-000753721) 163

Drug Overview 163

Clinical Trial Data 163

Datamonitor Comments 164

MK0364 (c5093) 164

Drug Overview 164

Clinical Trial Data 164

CP945598 164

Phase II - Pipeline summary 166

Phase II - most promising compounds 168

Cetilistat (ATL962) 168

Drug Overview 168

Datamonitor Comments 169

Forecasts to 2015 170

Qnexa (phentermine + topiramate; VI0521) 172

Drug Overview 172

Clinical Trial Data 172

Datamonitor Comments 173

Forecasts to 2015 173

Phase II - other compounds 175

Excalia (zonisamide +bupropion) 175

Drug Overview 175

Clinical Trial Data 175

Datamonitor Comments 176

AOD9604 177

Drug Overview 177

Clinical Trial Data 177

Datamonitor Comments 178

Surinabant (SR 147778) 178

Drug Overview 178

Clinical Trial Data 179

Datamonitor Comments 179

Recombinant Methionyl human leptin 180

Drug Overview 180

Clinical Trial Data 180

Datamonitor Comments 181

Pramlintide (AC137) 181

Drug Overview 181

Clinical Trial Data 181

Datamonitor Comments 183

S2367 183

Drug Overview 183

Clinical Trial Data 183

Datamonitor Comments 184

Oleoyl-estrone 184

Drug Overview 184

Clinical Trial Data 185

Teglicar (ST1326) 187

N5984 (KRP204) 187

CP741952 188

MK0916 188

AVE1625 189

C2735 189

MK0493 (c2624) 189

Sergliflozin (KGT1251, 869682) 189

Tesofensine (NS2330) 190

CHAPTER 8 DRUG ANALYSIS - EARLY STAGE AGENTS 191

KB2115 193

SLV319 193

PROTEIN TYROSINE PHOSPHATASE 1B INHIBITORS, SERONO 193

856464 193

AC162352 193

ANDROGEN RECEPTOR AGONISTS, GTX 194

AMG076 194

QRX431 194

BDC03 194

RESVERATROL (SRT501) 195

PRX07034 195

TM30338 195

GT389255 195

PEPTIDE YY [3-36] (OBESITY, INTRANASAL), NASTECH 196

ID1101 198

RADAFAXINE 198

FLUASTERONE 198

NGD4715 198

BVT74316 199

APPENDIX A 200

Contributing experts 200

Interviewed in 2004 200

Interviewed in 2006 200

Bibliography 202

Epidemiology sources 202

US 202

Japan 202

France 202

Germany 202

Italy 202

Spain 203

UK 203

General Sources 204

Report methodology 213

Japanese market data 213

APPENDIX B 214

About Datamonitor 214

About Datamonitor Healthcare 214

Datamonitor Healthcare’s research and analysis methodologies 215

Datamonitor Healthcare’s therapy area capabilities 215

About the Cardiovascular analysis team 216

Disclaimer 217





Abstract

Introduction
Datamonitor predicts a somewhat enthusiastic uptake of two agents currently in development by 2015. However, reimbursement is critical to the uptake of new medication, due to the high cost of therapy. If the reimbursable status is not achieved, the expansion of the market will not match the rate of growth of the obese population and the great potential of the obesity market will remain untapped.

Scope
Assessment of the patient potential for developmental anti-obesity agents over the period 2006-15
Overview of the anti-obesity R&D pipeline, with detailed information on the classes in development and comparator drugs
Commercial analysis of key compounds in development regarding their ability to take away market share from the currently available drugs
Sales forecasts for key late-stage developmental anti-obesity agents in the seven major markets to 2015
Highlights
The obesity "epidemic" is taking place to a certain extent in all the major markets, and the rate of obesity prevalence growth is not showing any signs of slowing down in the near future.

The anti-obesity market growth does not follow the growth of obesity prevalence. The major cause for the lack of growth in most of the major markets is lack of reimbursement for pharmacological management of obesity.

The drugs currently available in the major markets for treatment of obesity have significant unmet needs and do not meet the expectations of obese patients. The pipeline drugs will be able to expand the market. However, the growth of the market will still be marginal in comparison to the growth of obesity prevalence.

Reasons to Purchase
Understand the key factors that will contribute to the success of the next generation of anti-obesity drugs
View independent sales forecasts for products in late stage development for therapy of obesity
Understand physician sentiment on clinical trial endpoints and late-stage candidate drugs for the obesity market


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