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Marketing to the ABs - UKPublished by: Mintel International Group Ltd. Published: Dec. 1, 2006 - 252 Pages Table of ContentsIssues in the Market Mintel research Mintel-commissioned research Definitions ACORN Definitions Abbreviations Insights and Opportunities Green/ethical scepticism Work: the flexible friend Pension disillusionment and the reliance on property What to wear? - men with teen sons The need to attract more younger ABs to cultural activities Lifestyle Sector in Brief One in four of the adult population are ABs Figure 1: Population distribution, by socio-economic group, 1991 and 2006 For ABs, neighbourhoods should be safe and vibrant… Figure 2: Most important neighbourhood factors - ABs, 2006 ...but neighbours may be kept at arm’s length An AB home - plenty of space, and investment for the future The look of the place - individuality is important Everything in an AB’s garden Home help Education, education Figure 3: Summary of qualitative findings on education, 2006 University for all? Figure 4: Levels of graduates, by socio-economic group, 2006 New AB fathers are the keenest Internet users It isn’t easy being a green AB Figure 5: Types of green ABs, 2006 A weakness for fast cars Flexibility is the key to a happy working life Figure 6: Flexible working patterns - the pros and cons, 2006 Only room for one big career in an AB household Enough for rainy days and holidays? - that’s (nearly) enough money for ABs Property beats pensions for financial security ABs work hard and play hard… …but are healthier than most Figure 7: A summary of the ways in which ABs are healthier than most adults, 2006 Discount clothing shops are great - but AB women still spend more than most on clothes Less TV, more culture Figure 8: Levels of cultural activity, by average TV viewing/ weekday, by socio-economic group, 2006 ABs have fewer worries about the future Figure 9: Future concerns - ABs vs all adults, 2006 A classless society? Certainly not Sector Environment Figure 10: Population trends (including projected figures), by socio-economic group, 1991-2011 Innovations Health and beauty Men fuelling rise in cosmetic surgery - potential for anti-ageing skincare Natural trend is bewitching - Organic Beauty Reduced sugar Ketchup Finance Online mortgage service cuts out the intermediary - Mform ISAs will go from strength to strength New technology Welcome to the age of choice - broadband TV Console race is hotting up Green issues Global warming - don’t refurbish, innovate Not so green Home and Family Key points summary Marketing messages A safe haven A reflection of themselves Green AB fingers? An AB’s home Figure 11: Tenancy status, by socio-economic group, 2006 The importance of neighbourhood Figure 12: Most important neighbourhood factors - ABs, 2006 Friends and neighbours? Figure 13: Friends and neighbours, the pros and cons, 2006 Property values What is important in an AB home? Figure 14: What is important in an AB home, 2006 Living space The feel of the place Home as investment Second homes? The look of the place Trendy homes? Decorating pride Everything in the garden Figure 15: Those who have a garden, by socio-economic group, 2006 Lifestage-led Gender divide Help at home Figure 16: Paid help at home - ABs vs all adults, by lifestage, 2006 ABs spend less time on household chores The pros and cons of having home help Figure 17: Summary of qualitiative findings - the pros and cons of home help, 2006 Ironing aid? The importance of word of mouth Gardening help? Few qualms about domestic help! AB children Education, education… (the AB Mantra) State or private? Private breeds private The benefits of private education Education - at any cost? If it be state - make it a good one! Different schools for different siblings? No compromise on education It pays to have extra tuition University for all? Figure 18: Levels of graduates, by socio-economic group, 2006 Devaluing the degree The World Outside Key points summary Marketing messages AB fathers for upmarket baby goods? Mother earth Green/ethical scepticism Fast cars (‘for the drive of your life’) ABs and the Internet Figure 19: Internet penetration, by socio-economic group, 2001-06 Purchasing power! Figure 20: Internet purchases in the last three months - ABs versus all adults, July 2006 Figure 21: Summary of findings about AB Internet usage, 2006 Green and ethical ABs? Figure 22: Summary of findings about green and ethical issues and ABs, 2006 The qualitative dimension Figure 23: Types of green ABs, 2006 ‘It’s my children’s future’ ‘I can’t wait to see my electricity bill when it comes to see how much I’ve saved’ ‘I feel guilty’ ‘It’s governments (and other authorities) that have got to make the moves’ ‘I’m getting cynical about these things’ Ethical issues - not two-dimensional A thirst for more information… Getting about Figure 24: How many cars? - ABs vs all adults, 2006 A weakness for a fast ‘sporty number’ Luxury boys’ toys 4x4s for recycling?! Families first ABs at Work Key points summary Marketing messages Work: the flexible friend Two-earner couples Working lives Are they happy in their work? Figure 25: Attitudes towards work - ABs vs all adults, 2006 The qualitative dimension - work satisfaction? How important is career success? The qualitative dimension Money isn’t enough What do you call success? Enjoying the prestige? Climbing the ladder of non-monetary gain Families before career How flexible are AB working lives? The long-hours culture and family lifestyles? Figure 26: Average working hours - ABs vs all adults, by gender and working status, 2006 The qualitative dimension Work woes, spilling into leisure time… ...especially for those who are self-employed Negotiations for work/life balance Only room for one big career in the AB household? ABs and Money Key points summary Marketing messages Pension disillusionment Property priority The gender ‘confidence gap’ Are they getting enough? Figure 27: ‘I’m perfectly happy with my standard of living, by socio-economic group, 2006 What is ‘enough money’? Figure 28: Summary of qualitiative findings about what constitutes ‘enough money’, 2006 The AB benchmark ‘Enough to be comfortable’ Ensuring future financial security Spontaneous spending? Costly kids The long-term view Financial security - an issue for young and old alike Property as insurance Managing it Figure 29: Summary of TGI findings on managing money, 2006 Women hold the purse strings Time poor for financial organisation Day-to-day management vs large strategic decisions Plenty of financial advice, or just a confusing minefield? Pre-/no family ABs and the luxury of a disposable income ‘Premium’ bonds? ‘Rainy day’ money? Spending it Figure 30: Attitudes towards spending money - ABs vs all adults, 2006 The Inner (and Outer) Self Key points summary Marketing messages Gender divide in health-consciousness Premium elixir of youth What to wear? - men with teen sons Stress and time use Busy ABs Figure 31: Summary of stress and time use findings - ABs, 2006 The qualitative dimension Time-poor young families Older concern for young stress levels Stress for the ‘sandwich generation’… …but how much of it is self-imposed? Concerns about slowing down! Healthy ABs Figure 32: Summary of health findings - ABs, 2006 The arrival of children means less exercise Women in the older age groups are more likely to take regular exercise than their male counterparts Three in ten ABs ‘do a lot to keep in shape’ Fashion and appearance Figure 33: Summary of attitudes towards fashion and appearance, 2006 The qualitative dimension Clothes shopping - less fun for AB mothers Fashion on the cheap? ‘Matalan, Primark, charity shops…’ Reasonably priced clothes, perfect for children… …but is there no compromise for quality? Has quality gone downhill? Undeniable change in the perception of clothes shopping Price tag and quality often bears little relation AB women spend more money on clothes than most Figure 34: AB women’s clothing expenditure, 2006 AB men spend only modestly more money on clothes than other men Figure 35: AB men’s clothing expenditure, 2006 Leisure and Holidays Key points summary Marketing messages AB culture vultures The need to attract more younger ABs to cultural activities Thirst for knowledge High levels of disposable income for pre-/no family and third age alike Media usage Figure 36: Summary of AB media usage, 2006 Good audio-visual equipment Teen boy prompt for older boys’ toys ABs and culture In most cases, ABs are over-represented in the audiences for cultural activities Figure 37: Cultural activities taken part in - ABs vs all adults, 2006 Older AB rockers! ‘Must go more often’ Sport and exercise Active ABs Figure 38: Sports taken part in - ABs vs all adults, 2006 The qualitative dimension Eating out Figure 39: Attitudes towards eating out - ABs vs all adults, 2006 Learning something new Lifelong learning What have they learnt? AB holidays Figure 40: Number of holidays taken in the last year - ABs vs all adults 2006 Holidays - no less than a necessity Escape from the usual package holiday Not to underestimate the charms of holidays under their noses The Future Changing lifestyles Figure 41: Comparison of life with five years ago - ABs and all adults, 2006 Top three changes for ABS over the past five years Figure 42: Top three changes over the past five years - ABs by lifestage, 2006 How happy are AB consumers? Striving for something more? Four in ten would not change anything about their lives Women more content than men Young family bliss Looking forward Current concerns Figure 43: The worries of ABs vs all adults, 2006 Top three AB worries Figure 44: Top three worries for the future by lifestage, 2006 Are some more equal than others? The qualitative dimension Have things changed? Class system - the ‘fabric of society’… …but changing structurally What is ‘class’? Money or refinement? ‘I know I’m lucky’… …but not necessarily ‘middle-class’ The need for a hierarchical structure in society? Appendix Sector Environment Figure 45: UK adult population, by socio-economic group, 1991-2006 Figure 46: UK adult population, by socio-economic group, 1991-2006 Figure 47: Demographic profile - ABs and all adults, by gender, age, region, working status, marital status and presence of children, 2006 Figure 48: Demographic profile - AB men and all men, by age, region, working status, marital status and presence of children, 2006 Figure 49: Demographic profile - AB women and all women, by age, region, working status, marital status and presence of children, 2006 Figure 50: Demographic profile - As vs Bs, by gender, age, region, working status, marital status and presence of children, 2006 Home and Family Figure 51: Household tenure - ABs and all adults, by lifestage, 2006 Figure 52: Those who have bought, sold or changed their home in last 12 months, or expect to in next 12 months - ABs and all adults, by lifestage, 2006 Figure 53: Those who have bought, sold or changed their home in last 12 months, or expect to in next 12 months - ABs, by lifestageand family status, 2006 Figure 54: ABs and all adults, by ACORN categories, 2006 Figure 55: ACORN group - ABs, by lifestage, 2006 Figure 56: Size of home - ABs and all adults, by lifestage, 2006 Figure 57: Those who have made major home improvements in the last 12 months, or expect to in next 12 months - ABs and all adults, by lifestage, 2006 Figure 58: Those who have made major home improvements in last 12 months, or expect to in next 12 months - ABs, by lifestage and family status, 2006 Figure 59: Those who have made major home improvements in last 12 months, or expect to in next 12 months - ABs, by ACORN group, 2006 Figure 60: Agreement/disagreement that ‘I get a good deal of pleasure from my garden’- ABs and all adults, by gender, 2006 Figure 61: Those who definitely agree that ‘I get a good deal of pleasure from my garden’- ABs, by gender, working status and lifestage, 2006 Figure 62: Paid help in the home - ABs and all adults, by lifestage, 2006 Figure 63: Average time spent on housework on an average weekday - ABs and all adults, by lifestage, 2006 Figure 64: Time spent on housework on an average weekday - ABs and all adults, by gender, 2006 Figure 65: Those who spend more than two hours a day on household chores in an average weekday - ABs, by gender, working status and lifestage, 2006 Figure 66: Those who spend ‘a lot’ or ‘a fair amount’ of time cleaning and tidying up - ABs and all adults, by gender, 2006 Figure 67: Those who spend ‘a lot’ or ‘a fair amount’ of time cleaning and tidying up - ABs, by gender, working status and lifestage, 2006 Figure 68: Graduates and non-graduates - ABs and all adults, by gender, 2006 Figure 69: Graduates and non-graduates - ABs, by lifestage, 2006 The world outside Figure 70: Home Internet access and usage - ABs and all adults, by gender, 2006 Figure 71: Home Internet access and usage - ABs, by technology usage, working status, graduate and lifestage, 2006 Figure 72: Those agreeing that ‘I often refer to the Internet before making a purchase’ - ABs and all adults, by gender, 2006 Figure 73: Those agreeing that ‘I often refer to the Internet before making a purchase’ - ABs, by gender, technology usage, working status, graduate and lifestage, 2006 Figure 74: Those agreeing that ‘It is important that a company acts ethically’ - ABs and all adults, by gender, 2006 Figure 75: Those who definitely agree that ‘It is important that a company acts ethically’ - ABs, by gender, graduate and lifestage, 2006 Figure 76: Agreement/disagreement that ‘I buy fair trade products when available’ - ABs and all adults, by gender, 2006 Figure 77: Those who agree that ‘I buy fair trade products when available’ - ABs, by gender, graduate and lifestage, 2006 Figure 78: Agreement/disagreement that ‘People have a duty to recycle’ - ABs and all adults, by gender, 2006 Figure 79: Those who definitely agree that ‘People have a duty to recycle’ - ABs, by gender, graduate and lifestage, 2006 Figure 80: Agreement/disagreement that ‘I would be prepared to pay more for environmentally friendly products’ - ABs and all adults, by gender, 2006 Figure 81: Those who would be prepared to pay more for environmentally friendly products - ABs, by gender, graduate and lifestage, 2006 Figure 82: Agreement/disagreement that ‘It’s worth paying more for organic food’- ABs and all adults, by gender, 2006 Figure 83: Those agreeing that ‘It’s worth paying more for organic food’- ABs, by gender, graduate and lifestage, 2006 Figure 84: Household car ownership - ABs and all adults, by lifestage, 2006 Figure 85: Agreement/disagreement that ‘I am worried about pollution and congestion caused by cars’ - ABs and all adults, by gender, 2006 Working lives Figure 87: Agreement/disagreement that ‘I only go to work for the money’ - ABs and all adults, by gender, 2006 Figure 89: Agreement/disagreement that ‘I only go to work for the money - ABs, by gender, graduate and lifestage, 2006 Figure 90: Agreement/disagreement that ‘I want to get to the very top in my career’ - ABs and all adults, by gender, 2006 Figure 91: Agreement/disagreement that ‘I want to get to the very top in my career’ - AB women and all women, by working status, 2006 Figure 92: Agreement/disagreement that ‘I want to get to the very top in my career’ - ABs, by gender, graduate and lifestage, 2006 Figure 93: Average hours worked - ABs and all adults, by gender, 2006 Figure 94: Average hours worked - ABs and all adults, by gender and lifestage, 2006 Figure 95: Those who work more than eight hours a day - ABs vs all adults, working adults, by gender and working status, 2006 Figure 96: Those who work more than eight hours a day - working ABs, by gender, graduate and lifestage, 2006 Figure 97: Agreement/disagreement that ‘I worry about work during my leisure time’ - ABs and all adults, by gender, 2006 Figure 98: Agreement/disagreement that ‘I worry about work during my leisure time’ - AB women and all women, by working status, 2006 Figure 99: Agreement/disagreement that ‘I worry about work during my leisure time’ - ABs, by gender, graduate and lifestage, 2006 Figure 100: Agreement/disagreement that ‘How I spend my time is more important than the money I make’ - ABs and all adults, by gender, 2006 Figure 101: Agreement/disagreement that ‘I’m willing to sacrifice time with my family in order to get ahead’ - ABs and all adults, by gender, 2006 Figure 102: Agreement/disagreement that ‘I am perfectly happy with my standard of living’ - ABs and all adults, by gender, 2006 Figure 103: Those agreeing that ‘I am perfectly happy with my standard of living’ - ABs, by gender, graduate and lifestage, 2006 Figure 104: Agreement/disagreement that ‘I feel fairly knowledgeable in the financial field’ - ABs and all adults, by gender, 2006 Figure 105: Agreement/disagreement that ‘I feel fairly knowledgeable in the financial field’ - ABs, by gender, graduate and lifestage, 2006 Figure 106: Those who read the financial pages of their newspaper - ABs and all adults, by gender, 2006 Figure 107: Those who read the financial pages of their newspaper - ABs, by gender, graduate and lifestage, 2006 Figure 108: Agreement/disagreement that ‘I am no good at saving money’ - ABs and all adults, by gender, 2006 Figure 109: Agreement/disagreement that ‘I am no good at saving money’ - ABs, by gender, graduate and lifestage, 2006 Figure 110: Agreement/disagreement that ‘I am very good at managing money’ - ABs and all adults, by gender, 2006 Figure 111: Agreement/disagreement that ‘I am very good at managing money’ - ABs, by gender, graduate and lifestage, 2006 Figure 112: Agreement/disagreement that ‘I tend to spend money without thinking’ - ABs and all adults, by gender, 2006 Figure 113: Agreement/disagreement that ‘I tend to spend money without thinking’ - ABs, by gender, working status and lifestage, 2006 Figure 114: Agreement/disagreement that ‘If I like something I just buy it without considering the price’ - ABs and all adults, by gender, 2006 Figure 115: Those who agree that ‘If I like something I just buy it without considering the price’ - ABs, by gender, working status and lifestage, 2006 Figure 116: Agreement/disagreement that ‘I usually shop in the best outlets’ - ABs and all adults, by gender, 2006 Figure 117: Those who agree that ‘I usually shop in the best outlets’ - ABs, by gender, working status and lifestage , 2006 Figure 118: Agreement/disagreement that ‘I only buy really good quality products for my home and myself - ABs and all adults, by gender, 2006 Figure 119: Agreement/disagreement that ‘I only buy really good quality products for my home and myself’ - ABs, by gender, working status and lifestage, 2006 The inner (and outer) self Figure 120: Those who definitely agree that ‘It is important to be well informed about things’ - ABs and all adults, by gender, 2006 Figure 121: Those who definitely agree that ‘It is important to be well informed about things’ - ABs, by gender, technology usage, working status, graduate and lifestage, 2006 Figure 122: Those who definitely agree that ‘It is important to continue learning new things throughout your life’ - ABs and all adults, by gender, 2006 Figure 123: Those definitely agree that ‘It is important to continue learning new things throughout your life’ - ABs, by gender, technology usage, working status, graduate and lifestage, 2006 Figure 124: Those who agree that ‘There are not enough hours in the day to do everything I would like’ - ABs and all adults, by gender, 2006 Figure 125: Those who definitely agree that ‘There are not enough hours in the day to do everything I would like’ - ABs, by gender, technology usage, working status, graduate and lifestage, 2006 Figure 126: Agreement/disagreement that ‘I have a busy lifestyle’ - ABs and all adults, by gender, 2006 Figure 127: Agreement/disagreement that ‘I have a busy lifestyle’ - ABs and all adults, by lifestage, 2006 Figure 128: Agreement/disagreement that ‘I am sometimes bored’ - ABs and all adults, by gender, 2006 Figure 129: Agreement/disagreement that ‘I am sometimes bored’ - ABs and all adults, by lifestage, 2006 Figure 130: Agreement/disagreement that ‘My life is stressful’ - ABs and all adults, by gender, 2006 Figure 131: Agreement/disagreement that ‘My life is stressful’ - ABs and all adults, by lifestage, 2006 Figure 132: Agreement/disagreement that ‘There are too many conflicting demands on my time’ - ABs and all adults, by gender, 2006 Figure 133: Agreement/disagreement that ‘There are too many conflicting demands on my time’ - ABs and all adults, by lifestage, 2006 Figure 134: Cigarette smoking - ABs and all adults, by lifestage, 2006 Figure 135: Agreement/disagreement that ‘I really look after my health’ - ABs and all adults, by gender, 2006 Figure 136: Agreement/disagreement that ‘I really look after my health’ - ABs, by gender, working status and lifestage, 2006 Figure 137: Agreement/disagreement that ‘I consider my diet to be very healthy’ - ABs and all adults, by gender, 2006 Figure 138: Those who agree that ‘I consider my diet to be very healthy’ - ABs, by gender, working status and lifestage, 2006 Figure 139: Body Mass Index (BMI) - ABs and all adults, by gender, 2006 Figure 140: Agreement/disagreement that ‘I do some form of sport or exercise every week’ - ABs and all adults, by gender, 2006 Figure 141: Those who agree that ‘I do some form of sport or exercise every week’- ABs, by gender, working status and lifestage, 2006 Figure 142: Agreement/disagreement that ‘I do a lot to keep in shape’ - ABs and all adults, by gender, 2006 Figure 143: Those who do a lot to keep in shape - ABs, by gender, working status and lifestage, 2006 Figure 144: Agreement/disagreement that ‘It is important to keep young looking’ - ABs and all adults, by gender, 2006 Figure 145: Those who agree that ‘It is important to keep young looking’ - ABs, by gender, working status and lifestage, 2006 Figure 146: Agreement/disagreement that ‘It is important to me to look well dressed’- ABs and all adults, by gender, 2006 Figure 147: Those who agree that ‘It is important to me to look well dressed’ - ABs, by gender, working status and lifestage, 2006 Figure 148: Agreement/disagreement that ‘I have a very good sense of style’ - ABs and all adults, by gender, 2006 Figure 149: Those who agree that ‘I have a very good sense of style’ - ABs, by gender, working status and lifestage, 2006 Figure 150: Agreement/disagreement that ‘I like to keep up with the latest fashions’ - ABs and all adults, by gender, 2006 Figure 151: Those who agree that ‘I like to keep up with the latest fashions’ - ABs, by gender, working status and lifestage, 2006 Figure 152: Agreement/disagreement that ‘I wear designer clothes’ - ABs and all adults, by gender, 2006 Figure 153: Those who wear designer clothes - ABs, by gender, working status and lifestage, 2006 Figure 154: Agreement/disagreement that ‘I really enjoy shopping for clothes’ - ABs and all adults, by gender, 2006 Figure 155: Agreement/disagreement that ‘I really enjoy shopping for clothes’ - ABs, by gender, working status and lifestage, 2006 Figure 156: Average annual expenditure on selected clothing items - AB women and all women, 2006 Figure 157: Average annual expenditure on selected clothing items - AB men and all men, 2006 Figure 158: Where consumers bought clothing for themselves in the last 12 months, by socio-economic group, June 2006 Leisure and holidays Figure 159: Average time spent watching television on an average weekday - ABs and all adults, by gender and lifestage, 2006 Figure 160: Time spent watching TV on an average weekday - ABs and all adults, by gender, 2006 Figure 161: Heavy and light TV viewers (average weekday) - ABs, by gender, technology usage, working status, graduate and lifestage, 2006 Figure 162: Interest in music, the arts, and other cultures - ABs and all adults, by gender, 2006 Figure 163: Those agreeing that ‘Music is an important part of my life’ - ABs, by gender, technology usage, working status, graduate and lifestage, 2006 Figure 164: Those agreeing that ‘I consider myself interested in the arts’ - ABs, by gender, technology usage, working status, graduate and lifestage, 2006 Figure 165: Participation in cultural activities - ABs and all adults, by gender, 2006 Figure 166: Theatre-goers - ABs, by gender, technology usage, working status, graduate and lifestage, 2006 Figure 167: Those who visit art galleries/exhibitions - ABs, by gender, technology usage, working status, graduate and lifestage, 2006 Figure 168: Those who go to rock/pop concerts - ABs by gender, technology usage, working status, graduate and lifestage, 2006 Figure 169: Those who go to classical concerts - ABs, by gender, technology usage, working status, graduate and lifestage, 2006 Figure 170: Participation in sports activities - ABs and all adults, by gender, 2006 Figure 171: Those who agree that ‘I enjoy splashing out on a meal in a restaurant’ - ABs and all adults, by gender, 2006 Figure 172: Those who agree that ‘I enjoy splashing out on a meal in a restaurant’ - ABs, by gender, working status and lifestage, 2006 Figure 173: Agreement/disagreement that ‘I often eat in good restaurants’ - ABs and all adults, by gender, 2006 Figure 174: Those who often eat in good restaurants - ABs, by gender, working status and lifestage, 2006 Figure 175: Number of holidays in last 12 months - ABs and all adults, by lifestage, 2006 Figure 176: Number of holidays in last 12 months - ABs, by technology usage, working status and lifestage, 2006 Figure 177: Agreement/disagreement that ‘I prefer to take holidays off the beaten track’ - ABs and all adults, by gender, 2006 Figure 178: Those who agree that ‘I prefer to take holidays off the beaten track’ - ABs, by gender, technology usage, working status, graduate and lifestage, 2006 The Future Figure 179: Comparison of life with five years ago - pre-/no family ABs and all pre-/no family adults, 2006 Figure 180: Comparison of life with five years ago - young family ABs and all young family adults, 2006 Figure 181: Comparison of life with five years ago - older family ABs and all older family adults, 2006 Figure 182: Comparison of life with five years ago - third age ABs and all third age adults, 2006 Figure 183: Agreement/disagreement that ‘I am enjoying life’ - ABs and all adults, by gender, 2006 Figure 184: Agreement/disagreement that ‘I am enjoying life’ - ABs and all adults, by lifestage, 2006 Figure 185: Agreement/disagreement that ‘I would not change anything about my life’ - ABs and all adults, by gender, 2006 Figure 186: Agreement/disagreement that ‘I would not change anything about my life’ - ABs and all adults, by lifestage, 2006 Figure 187: Agreement/disagreement that ‘I am looking forward to the next few years’ - ABs and all adults, by gender, 2006 Figure 188: Agreement/disagreement that ‘I am looking forward to the next few years’ - ABs and all adults, by lifestage, 2006 Figure 189: Future concerns - ABs and all adults, 2006 Figure 190: Future concerns - pre-/no family ABs and all pre-/no family adults, 2006 Figure 191: Future concerns - young family ABs and all young family adults, 2006 Figure 192: Future concerns - older family ABs and all older family adults, 2006 Figure 193: Future concerns - third age ABs and all third age adults, 2006 Figure 194: Agreement/disagreement that ‘I think we should strive for equality for all’ - ABs and all adults, by gender, 2006 Figure 195: Those definitely agree that ‘I think we should strive for equality for all’ - ABs, by gender, technology usage, working status, graduate and lifestage, 2006 AbstractThe vast majority of ABs are homeowners , and those in the younger lifestage groups tend to move home relatively frequently. Around a third of ABs in both the Pre-Family and Young Family lifestage groups are, have either moved home in the last year, or expect to do so in the next year Their neighbourhood is clearly very important to the quality of life of AB consumers. Mintel’s research found that the most important factors for ABs in terms of neighbourhood included:
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