|
|
Yellow Fats, Butter and Spreads - IrelandPublished by: Mintel International Group Ltd. Published: Dec. 1, 2006 - 67 Pages Table of ContentsIntroduction and Abbreviations Definitions Conversion factors BMRB target group index sample sizes Abbreviations Executive Summary All-Ireland yellow fats market worth €190 million Butter and spreads grow, but margarine declines Usage levels down in yellow fats No trade-off between health and taste Population growth to strengthen customer base Distribution channel’s strengthening Butter penetration rising Flora & Benecol: still the healthy choice? Spreads losing ground The future Market Drivers Spreading the health message More informed consumers Willing to pay more Figure 1: Agreement with paying more for foods which do not contain artificial additives, NI and RoI, 2001 and 2005 Able to pay more Consumers seek convenience Figure 2: Annual average disposable income, NI & RoI, 2000-05 Taste Population growing fast Figure 3: Population and projected growth, all-Ireland, 2000-20 Northern Ireland Figure 4: Population change, by age group, NI, 2000-20 Republic of Ireland Figure 5: Population change by age group, RoI, 2000-2020 Immigration Household size declining Figure 6: Household size, NI and RoI, 1997-2005 Competition and pricing Market Size Figure 7: Value of the yellow fats market, NI & RoI, 2001-06 Market Segmentation Figure 8: Segmentation of yellow fats market by value, NI, 2000-05 Butter back on the table in NI Margarine in decline Spreads performing well Figure 9: Segmentation of yellow fats market by value, RoI, 2001-06 Butter sales not evenly spread Margarine share decreasing Low fat dairy spreads The Supply Structure Figure 10: Key players in the yellow fats sector and a selected range of products, 2006 Dairygold Consumer Foods Ireland Kerry Group Kerry Foods Irish Dairy Board Glanbia plc Glanbia Connacht Gold Dale Farm Ltd Arla Foods UK plc Dairy Crest Unilever UK Foods Raisio Group Distribution Figure 11: Number of retail outlets, NI & RoI, 2001-05 The Consumer Butter penetration up Figure 12: Penetration of butter, NI and RoI, 2002-06 Figure 13: Penetration of butter, by demographic groupings, NI and RoI, 2003 and 2006 NI users eating less butter Figure 14: Weight of usage of butter, NI, 2003-06 Figure 15: Weight of usage of butter, by demographic groupings, NI, 2006 Usage higher in RoI Figure 16: Weight of usage of butter, RoI, 2003-06 Figure 17: Weight of usage of butter, by demographic groupings, RoI, 2006 Declining demand for margarine Figure 18: Penetration of soft margarine, NI and RoI, 2002-06 No good news for margarine Figure 19: Penetration of soft margarine, by demographic groupings, NI and RoI, 2003 and 2006 Figure 20: Weight of usage of margarine, NI, 2003-06 Figure 21: Weight of usage of soft margarine, by demographic groupings, NI, 2006 Margarine use in RoI Figure 22: Weight of usage of margarine, RoI, 2003-06 Females are key margarine users Figure 23: Weight of usage of soft margarine, by demographic groupings, RoI, 2006 Low/fat spreads/dairy spreads in decline Figure 24: Penetration of low fat spreads/dairy spreads, by demographic groupings, NI and RoI, 2002-06 Figure 25: Penetration of low fat spreads/dairy spreads, by demographic groupings, NI and RoI, 2003 and 2006 Heavy usage of spreads stabilised Figure 26: Weight of usage of spreads, NI, 2003-06 Heavy users spend more time at home Figure 27: Weight of usage of low fat spreads/dairy spreads, by demographic groupings, NI, 2006 Figure 28: Weight of usage of low fat/dairy spreads, RoI, 2003-06 Figure 29: Weight of usage of low fat spreads/dairy spreads, by demographic groupings, RoI, 2006 The Future Production methods bound to change Anyone for breakfast? Taste more important than ever Margarine to continue in decline Forecast NI market to decline by 0.3% annually Figure 30: Forecast for the yellow fats market, NI, 2001-12 RoI market to increase by 0.5% annually Figure 31: Forecast for the yellow fats market, RoI, 2001-12 AbstractThe yellow fats market comprises butters, fats and spreads products. The sector reached maturity many years ago with the market having reached almost 90% saturation, consequently products have become commoditised. However, in recent years, with health concerns becoming progressively important to consumers, there has been an increasing focus on new product development and this is likely to be a driver for further innovation in the future.
|
|
|||
|
About MarketResearch.com
|
||||