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Urban Living - Media and Communications - USPublished by: Mintel International Group Ltd. Published: Dec. 1, 2006 - 103 Pages Table of ContentsScope and Themes What you need to know Definition Figure 1: Racial and ethnic population division of U.S. urban areas, and Mintel’s division of its urban respondents, 2004 Figure 2: Racial and ethnic population division of the six largest U.S. cities, total U.S. population and Mintel’s urban sample, 2006 Figure 3: Composition of Mintel’s urban respondents, by city, 2006 Abbreviations and terms Abbreviations Terms Executive Summary Slowing population growth in cities Diverse populations Media channels expand with multi-tasking Greater spending on specific types of entertainment Hispanics and blacks lead busy, mobile, wired lifestyles, but TV still reigns Growth potential for DVR Web content readership grows while newspapers face decline Opportunity for in-store marketing and company sites Demographics Introduction Slowing population growth in cities Figure 4: Population estimates for the 15 largest U.S. cities, 2000-05 An aging population Figure 5: U.S. population projections, by age group, 2001-11 Figure 6: Median age of residents of the 15 Largest U.S. cities, 2005 Ethnic population trends Figure 7: U.S. population by race/ethnicity, 2000-11 Smaller household size Figure 8: Number of people per household, 1980-2000 Figure 9: Average household size, 1998-2008 Income and poverty levels Figure 10: Income and poverty levels for the top 15 largest cities, 2005 Industry Overview Introduction Consumer media adoption and usage Figure 11: Adoption of media and communications technologies, 2005 Figure 12: Graph: Adoption of media and communications technologies, 2005 Figure 13: Minutes per person spent consuming media per day, 2005 Figure 14: Average commuting times in select major U.S. cities, October 2006 Market size and industry players Figure 15: 2006 Estimated media and communications spending (consumer and corporate Figure 16: Largest U.S. media companies by revenue, 2004 Company profiles—who can compete today? Time Warner Inc. Tribune Co. Spending Patterns Introduction Spending overview Figure 17: U.S. income and expenditure levels, non-urban and urban areas, 2004 Figure 18: U.S. income and expenditure levels, urban areas by size, 2004 Figure 19: U.S. entertainment expenditures, non-urban and urban areas, 2004 Figure 20: U.S. entertainment expenditures, urban areas by size, 2004 Weekly Media Usage Figure 21: Hours of media usage per week, non-urban and urban center groups, August 2006 Figure 22: Hours of media usage per week (means), non-urban and urban center groups, August 2006 Figure 23: Hours of media usage per week (means), urban population, by gender, August 2006 Figure 24: Hours of media usage per week (means), urban population, by age, August 2006 Figure 25: Hours of media usage per week (means), urban population, by household income, August 2006 Figure 26: Hours of media usage per week (means), urban population, by race/ethnicity, August 2006 Figure 27: Hours of media usage per week (means), urban population, by household size, August 2006 Attitudes and Behavior towards Communications Weekly communications usage Figure 28: Weekly communications usage, non-urban and urban center groups, August 2006 Figure 29: Weekly communications usage, urban population, by gender, August 2006 Figure 30: Weekly communications usage, urban population, by age, august 2006 Figure 31: Weekly communications usage, by income, 2006 Figure 32: Weekly communications usage, urban population, by race/ethnicity, August 2006 Figure 33: Weekly communications usage, urban population, by household size, August 2006 Attitudes to communications Figure 34: Attitudes to communication, non-urban and urban center groups, August 2006 Figure 35: Attitudes to communication, urban population, by gender, August 2006 Figure 36: Attitudes to communication, urban population, by age, August 2006 Figure 37: Attitudes to communication, urban population, by household income, August 2006 Figure 38: Attitudes to communication, urban population, by race/ethnicity, August 2006 Figure 39: Attitudes to communication, urban population, by household size, August 2006 Cell phone feature usage Figure 40: Cell phone feature usage, by non-urban and urban center groups, August 2006 Figure 41: Cell phone feature usage over the last 7 days, by non-urban and urban center groups, Figure 42: Cell phone feature usage, urban population, by gender, August 2006 Figure 43: Cell phone feature usage, by Age, 2006 Figure 44: Cell phone feature usage, urban population, by household income, August 2006 Figure 45: Cell phone feature usage, urban population, by race/ethnicity, August 2006 Figure 46: Cell phone feature usage, urban population, by household size, August 2006 Attitudes and Behavior towards Broadcast Media/DVR Broadcast media usage Figure 47: Broadcast media usage, non-urban and urban center groups, August 2006 Figure 48: Broadcast media usage, urban population, by gender, August 2006 Figure 49: Broadcast media usage, urban population, by age, August 2006 Figure 50: Broadcast media usage, urban population, by household income, August 2006 Figure 51: Broadcast media usage, urban population, by race/ethnicity, August 2006 Figure 52: Broadcast media usage, urban population, by household size, August 2006 DVR ownership and attitudes to purchase DVR ownership Figure 53: DVR ownership, August 2006 Attitudes to purchasing DVR by non-owners Figure 54: DVR purchasing attitudes, non-urban and urban center groups, August 2006 Figure 55: DVR purchasing attitudes, urban population, by gender, August 2006 Figure 56: DVR purchasing attitudes, urban population, by age, August 2006 Figure 57: DVR purchasing attitudes, urban population, by income, August 2006 Figure 58: DVR purchasing attitudes, urban population, by gender, August 2006 Figure 59: DVR purchasing attitudes, urban population, by household size, August 2006 Figure 60: Owner/future purchaser attitudes to DVR, non-urban and urban center groups, August 2006 Figure 61: Owner/future purchaser attitudes to DVR, urban population, by gender, August 2006 Figure 62: Owner/future purchaser attitudes to DVR, urban population, by age, August 2006 Figure 63: Owner/future purchaser attitudes to DVR, urban population, by household income, August 2006 Figure 64: Owner/future purchaser attitudes to DVR, urban population, by race/ethnicity, August 2006 Figure 65: Owner/future purchaser attitudes to DVR, urban population, by household size, August 2006 Attitudes and Behavior towards Online and Print Media Online media usage Figure 66: Online media usage, non-urban and urban center groups, August 2006 Figure 67: Online media usage, non-urban and urban center groups, August 2006 Figure 68: Online media usage, urban population, by gender, August 2006 Figure 69: Online media usage, urban population, by age, August 2006 Figure 70: Online media usage, urban population, by household income, August 2006 Figure 71: Online media usage, urban population, by race/ethnicity, August 2006 Figure 72: Online media usage, urban population, by household size, August 2006 Newspaper readership Figure 73: Newspaper readership, non-urban and urban center groups, August 2006 Figure 74: Newspaper readership, non-urban and urban center groups, by gender, August 2006 Figure 75: Newspaper readership, non-urban and urban center groups, by age, August 2006 Figure 76: Newspaper readership, non-urban and urban center groups, by household income, August 2006 Figure 77: Newspaper readership, non-urban and urban center groups, by race/ethnicity, August 2006 Figure 78: Newspaper readership, non-urban and urban center groups, by h ousehold size, August 2006 Attitudes and Behavior towards Advertising Attitudes to advertising media Figure 79: Advertising media enjoyment, non-urban and urban center groups, August 2006 Figure 80: Advertising media enjoyment, non-urban and urban center groups, by gender, August 2006 Figure 81: Advertising media enjoyment, non-urban and urban center groups, by age, August 2006 Figure 82: Advertising media enjoyment, non-urban and urban center groups, by household income, Figure 83: Advertising media enjoyment, non-urban and urban center groups, by race/ethnicity, Figure 84: Advertising media enjoyment, non-urban and urban center groups, by household size, Attitudes to online advertising Figure 85: Online advertising attitudes, non-urban and urban center groups, August 2006 Figure 86: Online advertising attitudes, urban population, by gender, August 2006 Figure 87: Online advertising attitudes, urban population, by age, August 2006 Figure 88: Online advertising attitudes, urban population, by household income, August 2006 Figure 89: Online advertising attitudes, urban population, by race/ethnicity, August 2006 Figure 90: Online advertising attitudes, urban population, by household size, August 2006 Advertising used to find local sales Figure 91: Advertising used to find local sales, non-urban and urban center groups, August 2006 Figure 92: Advertising used to find local sales, urban population, by gender, August 2006 Figure 93: Advertising used to find local sales, urban population, by age, August 2006 Figure 94: Advertising used to find local sales, urban population, by household income, August 2006 Figure 95: Advertising used to find local sales, urban population, by race/ethnicity, August 2006 Figure 96: Advertising used to find local sales, urban population, by household size, August 2006 AbstractUrban residents are often on the forefront of product and technology trends. In this report, Mintel analyzes this important audience’s usage of media and communications products, in order to better understand this consumer group and gain information on future trends likely to impact the nation as a whole. Specifically, this report analyzes the demographic composition of major cities; the major trends impacting the media and communications sectors; the amount and frequency of entertainment spending by urban residents; their usage of various types of media and communications; and their attitudes toward various types of media and communications, including TV, radio, print publications, online content and cell phones, among others. All results are compared against findings from non-urban respondents in order to provide an understanding of how urban residents’ attitudes toward and usage of media and communications compares to Americans on average. A base of 1,788 adults aged 18+ who live in urban centers were surveyed. This sample was custom-selected by zip code, and compared to an additional 1,000 adults aged 18+ who are representative of the non-urban population. Both samples were monitored to ensure an appropriate demographic mix by race/ethnicity and gender, all other standard demographic profiling information was also obtained. Get Full Details About This Report >> |
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