Five Key Trends in Kids' Nutrition 2007

Published by: New Nutrition Business

Published: Jan. 1, 2007 - 33 Pages

Table of Contents

Key point summary

1. Introduction: Five Key Trends in Kids’ Nutrition

2. A checklist for creating a successful kids’ product

3. The Five Key Trends

Key Trend 1: ‘Free from’ and ‘natural’ is the future of kids’ food

Key Trend 2: Healthy snacking

Key Trend 3: Better brains with omega-3 DHA

Key Trend 4: A gut health state of mind

Key Trend 5: It’s all about beverages

Photographs & Boxes

Photographs

1. Disney’s “Thumbs Up” logo

2. Weetabix’ Ready Brek

3. Yoplait’s Petits Filous Plus

4. Organix’ Brands Goodies - promotional material and bar

5. Kiviks Musteri’s Frukstund Jordgubb

6. Healtheries’ Fruit Smash

7. Del Monte’s Fruitini Squeezies

8. New Zealand Dairy Food’s Calci-Yum

9. Natural Fruit & Beverage Company’s Supajus

10. Danone’s Danino

11. Dairy Crest’s St Ivel Advance

12. GlaxoSmithKline’s Junior Horlicks

13. Danone’s Actimel L .immunitass

14. Kellogg’s Rice Krispies Muddles

15. Innocent Smoothies for kids

16. Dairy Crest’s St Ivel Advance

17. Yoplait’s Petits Filous Plus

18. Nestlé’s Munch Bunch Drinky+

19. Works With Water’s Little Squirts

20. Nestlé’s Aquapod

Boxes

1. The Petits Filous “Goodness Guarantee”

2. Pro- or Pre-?

3. Innocent - iconic smoothie brand sees sales surge and sets its sights on kids

Abstract

In a world in which health is becoming a standard for the entire food and beverage industry, one of the current challenges (and a fecund opportunity) lies in the kids’ nutrition market. This report points companies towards some very clear and practical strategic directions for their kids’ food and beverage developments, production and marketing. The five key trends in kids’ nutrition for 2007 are: Key Trend 1: Free-from and natural is the future of kids’ food Key Trend 2: Healthy snacking - the boundaries between health, convenience and indulgence break down Key Trend 3: Better brains with Omega-3 Key Trend 4: Fibre and probiotics for better bowels Key Trend 5: It’s all about beverages Using real case studies from Europe, the US, Australia and Japan, and illustrated with graphs, charts and full-colour photographs of products, Five Key Trends in Kids’ Nutrition 2007 is a veritable guidebook for your company - those who don’t take note of the trends identified may find themselves lost in the outskirts of the vibrant, challenging and potent world of kids’ nutrition.

Get Full Details About This Report >>

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 160,000 market research reports, company profiles and country profiles from over 600 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.