Ten Key Trends in Food, Nutrition & Health 2007

Published by: New Nutrition Business

Published: Jan. 1, 2007 - 71 Pages

Table of Contents

Key point summary

1 . Introduction: Ten Key Trends in Food, Nutrition & Health

Case Study 1: The upsurge of functional private label

2 . The Ten Key Trends

Key Trend 1: A future of weight management

Case Study 2: Special K - a weight-management mega-brand in the making

Case Study 3: Enviga - calorie-burning by the gallon?

Key Trend 2: Mood Food - brain health, mood and performance to be the next big trend

Case Study 4: DHA for soymilk’s better brain point of difference

Case Study 5: High melatonin milks offer better sleep

Key Trend 3: Healthy snacking - pigs might fly as the boundaries between health convenience and indulgence break down

Case Study 6: Breakfast reinvention - Up & Go

Key Trend 4: Fruit: the future of functional foods

Case Study 7: Fruit Strategy - how to make a new superfruit

Key Trend 5: Digestive health still has far to run

Case Study 8: Plums reinvented as a healthy drink for good digestion - Key Trend 4 meets Key Trend 5

Key Trend 6: Brains, bowels, naturalness and healthy snacking are the drivers in kids’ nutrition

Key Trend 7: We’re all turning Japanese

Key Trend 8: Beauty from within - a marketing trend with many angles and wrinkles

Key Trend 9: The marketing power of ‘naturally healthy’

Key Trend 10: Functional foods and health - who really gets the benefits?

Boxes, Photographs, Charts & Tables

Boxes

1 . STRATEGY - a cautionary tale from the decline and fall of a functional food market

2 . Pom Wonderful - a superfruit success story

3 . Red Kiwi poised to make a healthy debut

4 . Pro or Pre ?

5 . Sunsweet Growers at-a-glance

6 . Healthy skin from healthy oils

7 . The weight-management-beauty link

8 . The renaissance of a traditional food through natural nutrition

9 . The renaissance of chocolate - natural health with natural indulgence

Photographs

1 . Kesko’s Pírkka

2 . Vitaalbrood PróFit

3 . Tesco’s cholesterol-lowering range

4 . Benecol’s cholesterol-lowering daily-dose bottles

5 . Coca-Cola’s Minute Maid Heart Wise orange juice

6 . Yoplait’s Healthy Heart yoghurt

7 . Skåne Dairy’s Maval yoghurt

8 . Fabuless promotional material

9 . Danone’s Shape Lasting Satisfaction range

10 . Coca-Cola’s Enviga

11 . Valio Dairy’s Profeel milk

12 . Nestlé’s Sveltesse

13 . Promotional material for CAPSA’s NaturLínea yoghurts, milk and juice

14 . Rachel’s Organic Yogurt Diet book

15 . Advertisement for Kellogg’s Special K “2-week challenge”

16 . Coca-Cola’s Enviga

17 . A window from Enviga’s website

18 . Danone’s Danino

19 . Ezaki Glico’s Mental Balance Chocolate GABA

20 . A window from Lipton L-theanine’s website

21 . Danone’s Zen

22 . Odwalla Soymilk with Omega-3 DHA

23 . Cricketer Farm’s Night Time Milk

24 . PepsiCo’s Flat Earth veggie and fruit crisps

25 . A window from Whitworths’ website

26. Unilever’s Knorr Vie fruit and vegetable drinks

27 . Sanitarium’s Up & Go

28 . Advertising for Unilever’s Knorr Vie

29 . Naked juice with Omega-3s

30 . Hero’s Fruit2Day

31 . Pom Wonderful pomegranate drink

32 . Brad Oberwager - CEO and president of Sundia Corporation

33 . Sundia Watermelon juice range

34 . Yakult and Danone’s Activia

35 . Nestlé’s Shredded Wheat package

36 . Sunsweet’s PlumSmart plum juice

37 . Sunsweet’s PlumSmart plum juice

38 . Bellamy’s Organic Farms Apple Snacks

39 . Danone’s Danino

40 . Junior Horlick’s packaging

41 . Organix Brand’s Goodies bars

42 . Kiviks Musteri’s Fruktstund

43 . A window from Junior Horlick’s website

44 . Yakult Honsha’s Yakult daily-dose bottle

45 . Birds Eye’s Edamame and a Japanese original

46 . Imparlat’s Kaiku Aloe Vera yoghurt

47 . A window from Nestlè Contrex’s website

48 . A selection of Japanese CoQ10 products

49 . Quaker Oats’ porridge oats package

50 . A window from 7-Up’s website

51 . Stonyfield Farm’s Shift energy drink

52 . Naked juice with Omega-3s

53 . Bellamy’s Organic Farms Apple Snacks

54 . Nairn’s Oat Cakes package

55 . Hershey’s “flavanol antioxidants” symbol

Tables

1 . Consumers’ health concerns worldwide

2 . Spanish consumers’ health concerns

Charts

1 . Total sales of FOSHU-approved products in Japan, 2003

2 . Prevalence of obesity by economic status, EU

Abstract

New Nutrition Business’s annual review, Ten Key Trends in Food, Nutrition & Health, is one of the most sought-after publications in the food industry. 2006 saw major developments both in science and in strategy, and the following trends are now here to stay: Key Trend 1: A future of weight-management Key Trend 2: Mood Food - brain health, mood and performance to be the next big trend Key Trend 3: Healthy snacking - pigs might fly as the boundaries between health, convenience and indulgence break down Key Trend 4: Fruit: the future of functional foods Key Trend 5: Digestive health still has far to run Key Trend 6: Kids nutrition: Brains, bowels, naturalness and healthy snacking Key Trend 7: We’re all turning Japanese Key Trend 8: Beauty from within - a marketing trend with many angles and wrinkles Key Trend 9: The marketing power of “naturally healthy” Key Trend 10: Functional foods and health - who really gets the benefits? Ten Key Trends in Food, Nutrition & Health 2007 is a 71-page report containing 55 colour illustrations, as well as charts, tables and graphs that will help you understand the effects these key trends are having on the food industry.

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