Instant Messaging Adoption in Retail Delivery Channels Trails the Industry: In 2008, It Catches Up : Market Research Report

Instant Messaging Adoption in Retail Delivery Channels Trails the Industry: In 2008, It Catches Up

Published by: TowerGroup

Published: Dec. 18, 2006 - 6 Pages

TowerGroup Take-Aways
Report Coverage
Vision
Use of Instant Messaging by Distributors of Retail Products: Exhibit 1 Use of Instant Messaging by Retail Broker-Dealers and Other Securities Firms (2006); Exhibit 2 Primary Reasons Firms Prohibit Instant Messaging (2006); Exhibit 3 Future Use of Instant Messaging at Firms That Now Prohibit It (2006)
What Will Drive the Adoption of IM?
Demographics
Consumer Technology
Inside Sales
BlackBerry-Enabled IM
Regulatory Support Due to Concerns About SMS Messages
Summary

Abstract

The distribution of retail investment products has lent itself first to wireless voice and then to wireless e-mail adoption. The sales forces supporting this channel rely heavily on these devices to keep them in contact with their broader and often centralized support infrastructure. Despite the benefits of instant messaging, adoption is lagging in this area, and very few firms have plans to adopt the technology in the next two years. This Research Note outlines the reasons TowerGroup believes adoption has lagged and why we believe adoption will explode in the next 24 months.

Get Full Details About This Report >>

US: 800.298.5699

Int'l: +1.240.747.3093

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 160,000 market research reports, company profiles and country profiles from over 600 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.

Instant Messaging Adoption in Retail Delivery Channels Trails the Industry: In 2008, It Catches Up

Table of Contents

Abstract