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Strategic Analysis of the U.S. Intense Sweeteners Market

Published by: Frost & Sullivan

Published: Dec. 15, 2006 - 126 Pages


Table of Contents


1 | EXECUTIVE SUMMARY

Market Overview


1. Introduction

2. Scope of Research


Summary of Major Findings


1. Market Growth and Opportunities

2. Competitive Analysis

3. Conclusions and Recommendations




2 | INTRODUCTION TO THE INDUSTRY

Market Overview and Definitions


1. Introduction


Product Types and Applications


1. Product Types


Industry Structure


1. The Supply Chain


U.S. Legislation


1. Overview of Legislation


Industry Dynamics


1. Competitive Framework

2. Microencapsulation

3. Examples of Product Launches


Profiles of Key Players


1. Ajinomoto

2. Tate & Lyle

3. Nutrinova

4. Holland Sweetener Company

5. The Nutrasweet Company


List of Glossary and Acronyms


1. Glossary of Terms

2. List of Acronyms




3 | INDUSTRY CHALLENGES AND RECOMMENDATIONS

Challenges Influencing the Total Market


1. Industry Challenges


Examples of Strategic Recommendations


1. Introduction

2. Examples of Strategic Recommendations




4 | STRATEGIC ANALYSIS OF TOTAL INTENSE SWEETENERS MARKET

Introduction


1. Introduction

2. Research Scope and Methodology

3. Market Drivers

4. Market Restraints


Forecasts and Trends


1. Measurement Analysis

2. Market Forecasts and Trends

3. Pricing Analysis and Trends

4. Product and Application Analysis


Competitive Analysis


1. Competitive Structure




5 | STRATEGIC ANALYSIS OF THE ASPARTAME SWEETENER MARKET

Introduction to the Aspartame Sweetener Market


1. Introduction

2. Market Drivers

3. Market Restraints


Forecasts and Trends


1. Measurement Analysis

2. Market Forecasts and Trends

3. Pricing Analysis and Trends

4. Trends by Application


Competitive Analysis


1. Competitive Structure

2. Key Industry Participants




6 | STRATEGIC ANALYSIS OF THE ACESULFAME-K SWEETENER MARKET

Introduction to the Acesulfame-K Sweetener Market


1. Introduction

2. Market Drivers

3. Market Restraints


Forecasts and Trends


1. Measurement Analysis

2. Market Forecasts and Trends

3. Pricing Analysis and Trends

4. Trends by Application


Competitive Analysis


1. Competitive Structure

2. Key Industry Participants




7 | STRATEGIC ANALYSIS OF THE SACCHARIN SWEETENER MARKET

Introduction to the Saccharin Sweetener Market


1. Introduction

2. Market Drivers

3. Market Restraints


Forecasts and Trends


1. Measurement Analysis

2. Market Forecasts and Trends

3. Pricing Analysis and Trends

4. Trends by Application


Competitive Analysis


1. Competitive Structure

2. Key Industry Participants




8 | STRATEGIC ANALYSIS OF THE SUCRALOSE SWEETENER MARKET

Introduction to the Sucralose Sweetener Market


1. Introduction

2. Market Drivers

3. Market Restraints


Forecasts and Trends


1. Measurement Analysis

2. Market Forecasts and Trends

3. Pricing Analysis and Trends

4. Trends by Application


Competitive Analysis


1. Competitive Structure

2. Key Industry Participants




9 | STRATEGIC OVERVIEW OF THE NEOTAME SWEETENER MARKET

Introduction to the Neotame Sweetener Market


1. Introduction

2. Market Drivers

3. Market Restraints




10 | DATABASE OF KEY INDUSTRY PARTICIPANTS

Key Industry Participants


1. Key Industry Participants - Manufacturers and Distributors




11 | APPENDIX

Decision Support Databases


1. Diabetics Incidence

2. Hospital Expenses by Bed Size

3. Mean Annual Expense per Person

4. Prevalence of Obesity




List of Figures


Chapter 2

  • Intense Sweeteners Market: Product Line and Business Segments of Ajinomoto (U.S.), 2005
  • Intense Sweeteners Market: Ajinomoto’s Key Financial Information (U.S.), 2005
  • Intense Sweeteners Market: Tate & Lyle’s Key Financial Information (U.S.), 2005
  • Intense Sweeteners Market: Holland Sweetener Company’s Range of Products (U.S.), 2005

Chapter 3

  • Intense Sweeteners Market: Impact of Top Industry Challenges (U.S.), 2006-2012
  • Intense Sweeteners Market: Number of Restaurants (U.S.), 1999-2009

Chapter 4

  • Total Intense Sweeteners Market: Market Drivers Ranked in Order of Impact (U.S.), 2006-2012
  • Total Intense Sweeteners Market: Top 10 Immigrant Populations (U.S.), 2005
  • Total Intense Sweeteners Market: Market Restraints Ranked in Order of Impact (U.S.), 2006-2012
  • Total Intense Sweeteners Market: Unit Shipment and Revenue Forecasts (U.S.), 2002-2012
  • Total Intense Sweeteners Market: Average Price and Sweetness Profile Compared to Sucrose (U.S.), 2005
  • Total Intense Sweeteners Market: Percent of Volume by Product Type (U.S.), 2002-2012
  • Total Intense Sweeteners Market: Percent of Revenues by Product Type (U.S.), 2002-2012
  • Total Intense Sweeteners Market: Market Share Analysis by Application (U.S.), 2005
  • Total Intense Sweeteners Market: Competitive Structure (U.S.), 2005
  • Total Intense Sweeteners Market: Key Market Participants and Products Type (U.S.), 2005

Chapter 5

  • Aspartame Sweetener Market: Properties and Applications (U.S.), 2005
  • Aspartame Sweetener Market: Market Drivers Ranked in Order of Impact (U.S.), 2006-2012
  • Aspartame Sweetener Market: Market Restraints Ranked in Order of Impact (U.S.), 2006-2012
  • Aspartame Sweetener Market: Unit Shipment and Revenue Forecasts (U.S.), 2002-2012
  • Aspartame Sweetener Market: Competitive Structure (U.S.), 2005
  • Aspartame Sweetener Market: Key Market Participants (U.S.), 2005

Chapter 6

  • Acesulfame-K Sweetener Market: Properties and Applications (U.S.), 2005
  • Acesulfame-K Sweetener Market: Market Drivers Ranked in Order of Impact (U.S.), 2006-2012
  • Acesulfame-K Sweetener Market: Market Restraint (U.S.), 2006-2012
  • Acesulfame-K Sweetener Market: Unit Shipment and Revenue Forecasts (U.S.), 2002-2012
  • Acesulfame-K Sweetener Market: Competitive Structure (U.S.), 2005
  • Acesulfame-K Sweetener Market: Key Market Participants (U.S.), 2005

Chapter 7

  • Saccharin Sweetener Market: Properties and Applications (U.S.), 2005
  • Saccharin Sweetener Market: Market Drivers Ranked in Order of Impact (U.S.), 2006-2012
  • Saccharin Sweetener Market: Market Restraint (U.S.), 2006-2012
  • Saccharin Sweetener Market: Unit Shipment and Revenue Forecasts (U.S.), 2002-2012
  • Saccharin Sweetener Market: Competitive Structure (U.S.), 2005
  • Saccharin Sweetener Market: Key Market Participants (U.S.), 2005

Chapter 8

  • Sucralose Sweetener Market: Properties and Applications (U.S.), 2005
  • Sucralose Sweetener Market: Market Drivers Ranked in Order of Impact (U.S.), 2006-2012
  • Sucralose Sweetener Market: Market Restraint (U.S.), 2006-2012
  • Sucralose Sweetener Market: Unit Shipment and Revenue Forecasts (U.S.), 2002-2012
  • Sucralose Sweetener Market: Competitive Structure (U.S), 2005
  • Sucralose Sweetener Market: Key Market Participants (U.S.), 2005

Chapter 9

  • Neotame Sweetener Market: Properties and Applications (U.S.), 2005
  • Neotame Sweetener Market: Market Drivers Ranked in Order of Impact (U.S.), 2006-2012
  • Neotame Sweetener Market: Market Restraints Ranked in Order of Impact (U.S.), 2006-2012

Chapter 11

  • Decision Support Database: Diabetes Incidence (U.S.), 2002-2012
  • Decision Support Database: Hospital Expenses by Bed Size (U.S.), 2001-2005
  • Decision Support Database: Mean Annual Expense per Person (U.S.), 2001-2005
  • Decision Support Database: Prevalence of Obesity (U.S.), 2002-2012


Abstract

Research Overview

The Frost & Sullivan research service entitled Strategic Analysis of U.S. Intense Sweeteners Market provides an insight into the low calorie ingredients that are driving the growth of low calorie foods and beverages, along with an overview of the drivers and restraints that control the market. Market forecasts and key trends have also been provided for individual segments. In this research service, Frost & Sullivan's expert analysts thoroughly examine the following markets: Aspartame, Acesulfame-K, Saccharin, Sucralose, and Others.

Market Sectors

Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:

By Products:
  • Aspartame
  • Acesulfame-K
  • Saccharin
  • Sucralose
  • Others
Technologies

The following technologies are covered in this research :
  • Aspartame: Aspartame is one of the widely used intense sweeteners in the world. It is a nutritive sweetener, that is around 200 times sweeter than sugar. Aspartame is widely used in food and beverage applications and also as a table top sweetener. It tastes similar to sugar and also enhances the flavor of certain foods such as fruit products.Aspartame is unstable at high temperatures and therefore not applicable in baking and other processes, which use a high temperature range.
  • Saccharin: Saccharin is the oldest intense sweetener that is 300 times sweeter than sugar. It is a non-nutritive sweetener, which is widely used in food and beverage applications. Saccharin leaves a bitter aftertaste when consumed in higher quantities. Hence, it is used in combination with other sweeteners to prevent the aftertaste. However, it is stable when heated and has a long shelf life.
  • Sucralose: Sucralose was developed by McNeils Nutritionals and Tate & Lyle. It is a non-nutritive sweetener, which is 600 times sweeter than sugar. Sucralose easily dissolves in water and is stable at high temperatures. It finds applications in low calorie food and beverage products and also as a table top sweetener. Sucralose also exhibits synergistic effects when combined with other sweeteners.
  • Acesulfame Potassium: Acesulfame potassium, commonly referred to as Acesulfame K or Ace K, was discovered in 1967. It is 200 times sweeter than sugar. Acesulfame K is a non-nutritive sweetener, which is widely used in low calorie food and beverage applications. Similar to saccharin, Acesulfame K also has a bitter aftertaste and enhances the flavor of certain foods.
  • Neotame: Neotame is the latest sweetener to be approved for use in the United States. It is a highly intense, non-nutritive sweetener,that is 8,000 times sweeter than sugar. It was developed by The Nutrasweet Company and represents the next generation of low calorie sweeteners. Neotame has a pleasant taste, has a high degree of stability, and also enhances flavor of the food products.
Market Overview

Increasing Incidence of Diabetes and Obesity Drives the Consumption of Low Calorie Foods and Beverages

Changing lifestyles and increasing incidence of diabetes and obesity are serving to bring about the marked change in the food habits of the general U.S population. Health conscious consumers are now showing a noticeable preference for low calorie food products and this has lead to low calorie sweeteners gaining much popularity in recent times. Innovations in the sugar free and low sugar food and beverages have also been instrumental in the growth of the intense sweetener market in the United States, especially with more than 3,000 new low calorie foods and beverages being launched in the market since 2002. Besides, intense sweeteners do not promote tooth decay unlike conventional sugars such as sucrose, leading to their increasing use, particularly saccharin, in toothpastes, and mouth washes.

However, the growing preference for foods and beverages that contain natural additives is a major restraining factor for the intense sweetener market. As intense sweeteners are synthetically derived, the preference for organic products impedes the growth of the market. "Natural foods and beverages have recorded impressive growth in recent times and consumers are showing a preference toward the use of polyols and natural sweeteners such as Stevia® rather than intense sweeteners," notes the analyst of this research service. "An added challenge lies in safety concerns over intense sweetners with contrasting media reports and articles scrutinizing the ill effects of the long-term consumption of intense sweeteners. For instance, aspartame was found to cause brain tumor in rats."

Sucralose Gaining Popularity

Among the product segments, aspartame currently holds the largest share of the total U.S. intense sweeteners market. In 2005, revenues generated from aspartame represented 48.4 percent of the total U.S. intense sweeteners market, but are expected to decrease to 34.7 percent by 2012, due to increased competition and price pressures. Revenues for Acesulfame-K and saccharin are also expected to decrease over the forecast period due to the increasing popularity of sucralose. As such, sucralose is forecast to have a very strong growth, and is likely to account for as much as 40.2 percent of the market in 2012, growing from its present share of 25.4 percent.

In respect to application trends, beverages account for more than 65.0 percent of the consumption of intense sweetners. The remaining 35.0 percent of intense sweeteners are used in other applications such as tabletop sweeteners, low-calorie confectionery, baked foods, ice creams, and dairy products." In order to maximize market potential, it is imperative that the intense sweetener manufacturers invest substantially in addressing the safety concerns of consumers," says the analyst. "Working closely with the food and drug administration (FDA), health organizations, and research institutes to establish the safety of intense sweeteners could prove particularly beneficial, as endorsements by these groups will enhance the perception of consumers and encourage them to use low calorie foods and beverages."

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