North American Prepaid Calling Cards Market : Market Research Report

North American Prepaid Calling Cards Market

Published: Aug. 10, 2006 - 64 Pages

1. North American Prepaid Calling Cards Market
        1. Total North American Prepaid Calling Cards Market
                  1. Executive Summary
                  2. Research Scope and Key Definitions
                  3. Introduction
                  4. Industry Challenges
                  5. Market Drivers
                  a. Increase in Legal and Illegal Immigration Will Continue to Support the Prepaid Market
                  b. Pricing and Convenience Make Prepaid Calling Cards More Attractive
                  c. International Visitor Traffic to North America Continue to Fuel the Growth of Calling Cards
                  d. Convenience of Using Calling Cards to Make Wireless Long Distance Calls
                  e. Network Expansion and Declining Carrying Costs Allowing for a Drop in Usage Charges
                  f. Stored Value Cards Grants Convenience and Simplicity to Consumer
                  g. Increased Marketing of 'Clean' Cards Will Drive Calling Card Sales
                  h. Mainstream Population Accepting Prepaid Calling Cards at Increasing Rates
                  i. Virtual Prepaid Calling Cards Enhance Consumer Convenience
                  j. Enhancements to POSA Centers Permitting More Product Selection and Customer Satisfaction
                  6. Market Restraints
                  a. Prepaid Wireless Services More Attractive to Consumers
                  b. The Internet/VoIP Telephony Catching Up
                  c. Per Minute Price Cuts Continuing to Minimize Profit Margins of Calling Card Providers
                  d. Nation-wide Wireless Calling Plans Overhauling the Domestic Prepaid Calling Cards Market
                  e. PC-to-PC Calls More Attractive to Tech-savvy Customers
                  f. Limited Advertising Through Word of Mouth and Product Placement Does Not Allow for Strong Market Growth
                  g. Low Cost and Flat Rate 1 + Service Providing Consumers Convenience of Using Line Carriers for Affordable Domestic Long Distance Calls
                  h. Negative Perceptions of Prepaid Calling Card Market Remain, and Can Reduce Demand
                  7. Market Trends
                  8. Revenue Forecasts
                  9. Competitive Structure and Market Share Analysis
        2. North American Domestic Prepaid Calling Cards Market
                  1. Market Overview
                  2. Market Drivers
                  3. Market Restraints
                  4. Market Trends
                  5. Revenue Forecasts
                  6. Demand Analysis
                  7. Pricing Analysis
        3. North American International Prepaid Calling Cards Market
                  1. Market Overview
                  2. Market Drivers
                  3. Market Restraints
                  4. Market Trends
                  5. Revenue Forecasts
                  6. Demand Analysis
                  7. Pricing Analysis
        4. Conclusion
                  1. Strategic Analysis
                  2. Strategic Recommendations

List of Figures

Chapter 1

Total Prepaid Calling Card Market: Impact of Top Nine Industry Challenges (North America), 2006-2012
Total Prepaid Calling Card Market: Market Drivers Ranked in Order of Impact (North America), 2006-2012
Total Prepaid Calling Card Market: Yearly Immigration Statistics (North America), 2000-2005
Total Prepaid Calling Card Market: Yearly Visitor Statistics (North America), 2000-2005
Total Prepaid Calling Cards Market: Market Restraints Ranked in Order of Impact (North America), 2006-2012
Total Prepaid Calling Cards Market: Wireless Subscriber Growth (U.S.), 2002-2010
Total Prepaid Calling Cards Market: Revenue Forecasts (U.S.), 2005-2012
Total Prepaid Calling Cards Market: Revenue Forecasts (Canada), 2005-2012
Total Prepaid Calling Cards Market: Competitive Structure (U.S.), 2005
Total Prepaid Calling Cards Market: Company Market Share by Revenue (U.S.), 2005
Domestic Prepaid Calling Cards Market: Market Drivers Ranked in Order of Impact (North America), 2006-2012
Domestic Prepaid Calling Cards Market: Market Restraints Ranked in Order of Impact (North America), 2006-2012
Domestic Prepaid Calling Cards Market: Revenue Forecasts (U.S.), 2004-2012
Domestic Prepaid Calling Cards Market: Revenue Forecasts (Canada), 2004-2012
Domestic Prepaid Calling Cards Market: Demand Forecasts (North America), 2004-2012
Domestic Prepaid Calling Cards Market: Average Price per Minute Forecasts (North America), 2004-2012
International Prepaid Calling Cards Market: Market Drivers Ranked in Order of Impact (North America), 2006-2012
International Prepaid Calling Cards Market: Market Restraints Ranked in Order of Impact (North America), 2006-2012
International Prepaid Calling Cards Market: Revenue Forecasts (U.S.), 2004-2012
International Prepaid Calling Cards Market: Revenue Forecasts (Canada), 2004-2012
International Prepaid Calling Cards Market: Demand Forecasts (North America), 2005-2012
International Prepaid Calling Cards Market: Estimated Minutes of Use by Top Ten Calling Destinations (U.S.), 2004
International Prepaid Calling Cards Market: Average Price per Minute Forecasts (North America), 2004-2012
Total Prepaid Calling Cards Market: Immigrants' Destination by City (U.S.), 2005
Total Prepaid Calling Cards Market: Immigrant Poverty Rate by Country of Origin (U.S.), 2005

Abstract

Research Overview

This Frost & Sullivan research service titled North American Prepaid Calling Card Markets provides an overview of trends and revenues of the current segments, along with a complete analysis of key market drivers and restraints. In this study, Frost & Sullivan's expert analysts thoroughly examine the domestic and international prepaid calling cards segment.

Market Sectors

Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:

Domestic prepaid calling cards
International prepaid calling cards

Market Overview

Rise in Immigrant Population and Cost-effectiveness of Prepaid Calling Cards Drive Growth in a Mature Market

Prepaid calling cards have been available to North American consumers since 1986. This is currently a mature market with numerous contenders. Despite various challenges the industry faces, prepaid calling cards are here to stay. "Additional features and benefits such as Internet accounts, digital information and entertainment services, and debit and payroll cards are now getting added to calling cards, which further enhance the overall value to consumers", says Abhishek Murali, analyst of this research service. "The immigrant population growth and the opportunity that exists in the international calling cards market are very important for service providers to achieve growth and increase market share."

Prepaid services remain the most price competitive in the long-distance market. This is especially true in the international space. Competition is fierce from VoIP, wireless, and 1+ services (traditional wireline long distance), yet prepaid calling continues to be the lowest price point in some markets. Further, many find the convenience of prepaid calling attractive. Consumers can now purchase prepaid calling cards from a wide variety of retail locations, as well as through the Internet. The cards are also available in an assortment of denominations and usage minutes. These factors combine to hike revenues of the calling cards in the international market.

Multiple Benefits of Calling Cards to Boost Revenues

This market is passing the mature stage of the industry life cycle. Though there is a lack of financial attractiveness, there is also immense potential for service providers to diversify into other related product categories. The number of international travelers to North America has been steadily growing, and this is expected to act as a major boost to the calling cards market. Leisure travelers make up a large portion of the international visitors, with the rest comprising business travelers. The calling card proves to be the best option for these visitors to stay in touch with family and friends. Low cost, easy availability and impermanence of stay are some of the major factors for these visitors to consider prepaid calling cards. Moreover, business travelers find convenience in using global calling cards to make calls anywhere.

Prepaid calling cards were once considered attractive predominantly for credit-challenged consumers. In recent years, a more mainstream audience has realized its benefits. "The savings and conveniences provided are attractive to a wide range of consumers, including immigrants, un-banked and under-banked consumers, students, business travelers, as well as natives", explains the analyst. "Additionally, as providers are beginning to offer more 'clean' cards through POSA terminals, calling cards are expected to become popular with many end users."

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North American Prepaid Calling Cards Market

Table of Contents

Abstract