Payment Cards in Turkey 2006

Published by: Datamonitor

Published: Nov. 27, 2006 - 74 Pages

Table of Contents

EXECUTIVE SUMMARY

INTRODUCTION

What is this brief about?

Scope of the brief

Structure of the brief

MARKET CONTEXT

Introduction

Country overview

Demographics

Economy

Market size

Cards in issue

Number of transactions

Value of card transactions

Card acceptance

POS statistics

ATM statistics

Market structure

State owned banks

Privately owned banks

Islamic Finance Houses

Saving Deposit Insurance Fund (SDIF)

The Banking Sector Restructuring Program, 1999-2003

Interbank structures for cards

Regulatory environment

Industry regulators

Industry associations

Credit bureaux

Regulatory issues in the market

Key issues

Fraud and EMV

COMPETITOR AND PRODUCT OVERVIEW

Pay now cards

Credit cards

Card issuer market shares

Pay now cards

Credit cards

Profiles of the top five card issuers

Competitor developments

Mergers, acquisitions and expansion activity in the Turkish banking sector

Product analysis

Pay later card design

Loyalty programs

Product Innovation

Contactless Payments have been successfully introduced

FORECASTING THE PAYMENT CARD MARKET IN TURKEY

Forecasting the pay now card market

Forecasting the credit card market

SWOT Analysis

Strengths

Weaknesses

Opportunities

Threats

APPENDIX

Supplementary data

Market context

Definitions

Research methodology

Future readings

Datamonitor’s custom research capabilities

Cards & Payments Team contact details

How to contact experts in your industry

LIST OF TABLES

Table 1: Turkey has a young population, 2005

Table 2: GDP per capita for selected European countries, 2005

Table 3: Income distribution in Turkey is less even than average

Table 4: Turkey has taken considerable steps towards EMV compliance, 2005

Table 5: Turkish issuers offer a wide range of card products, 2006

Table 6: Datamonitor’s forecast for the pay now card market, 2006f - 2010f

Table 7: Datamonitor’s forecast for the credit card market, 2006f-2010f

Table 8: Population numbers and demographic splits in Spain and other majorEuropean countries, 2005

Table 9: The percentage of people over the age of 20 in the major Europeancountries, 2005

Table 10: GDP at current prices across major European countries, 2005

Table 11: Real GDP growth rates, 2001 - 2005

Table 12: POS terminals and population per terminal in Turkey, 2001-2005

Table 13: ATM terminals and population per ATM in Turkey, 2001 - 2005

Table 14: Current relevant Datamonitor publications, 2006

Table 15: Future relevant Datamonitor publications, 2006

LIST OF FIGURES

Figure 1: Overview of Turkey, 2005

Figure 2: Turkey has the second largest and youngest population in Europe,2005

Figure 3: The service sector is the biggest contribut0r to the Turkish economy,2005

Figure 4: After years of volatility, Turkish economic growth has recentlystabilized, 2001 -2005

Figure 5: Inflation in Turkey has fallen substantially, 2001 - 2005

Figure 6: Turkey has the third highest number of payment cards in Europe,2005

Figure 7: Turkey has a below average level of payment cards per person, 2005

Figure 8: Pay now cards account for around 60 per cent of the cards in issue,well below the European average.

Figure 9: Credit cards account for the majority of card transactions in Turkey,2001-2005

Figure 10: Credit card use has risen steadily whilst debit cards continue to beused approximately once a month, 2001 - 2005

Figure 11: Pay now cards account for just over half the total card spending inTurkey, 2001- 2005

Figure 12: In Turkey, the average pay now card transaction is of greater valuethan the average credit card transaction, 2001 - 2005

Figure 13: The POS acceptance network in Turkey has grown rapidly, 2001 -2005

Figure 14: The growth of the Turkish ATM network has been limited, 2001 - 2005

Figure 15: The three pillars of Turkish commercial banking, 2006

Figure 16: Visa has grown in importance in the pay now card market, 2001 -2005

Figure 17: Maestro has become the dominant scheme in terms of transactionvalue, 2001 - 2005

Figure 18: Visa continue to be the dominant scheme for credit cards in Turkey,2001 - 2005

Figure 19: Maestro has overtaken Visa to dominate total transaction value, 2001- 2005

Figure 20: Ziraat Bankasi is the largest Turkish issuer of pay now cards, 2005

Figure 21: Yapi ve Kredi Bankasi is the most prolific card issuer in Turkey, 2005

Figure 22: Garanti’s Flexicard system allows cardholders to customize theircards.

Figure 23: Increased card use is set to drive the pay now card market in Turkey,2005 - 2010f

Figure 24: Increased numbers of transactions is set to drive the Turkish creditcard market, 2005 - 2010f

Figure 25: SWOT Analysis of the Turkish Payment Card Market

Figure 26: Datamonitor’s core consulting capabilities

Abstract

• The focus of the report is on consumer payment cards, as opposed to commercial products;
• Data and analysis provided on debit cards and credit cards;
• The report parameters extend to card issuance only. Merchant acquiring and card processing are not covered;
• Historic market data is presented for 2001 to 2005, with forecast data presented to 2010. Competitor shares for card issuance are presented for 2005.

• Learn how the payment card market in Turkey has evolved over the last five years.
• Understand recent developments in the market in terms of consolidation, new entrants and product innovations.
• Find out Datamonitor's opinion on the future growth rate of the payment card market in Turkey, for both pay now and pay later cards.

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