Industry Update: Consumer Segments in Mobile Users

Published by: In-Stat

Published: Nov. 30, 2006 - 42 Pages

Table of Contents

Introduction to Update

Executive Summary

18 to 29 Age Group

30 to 39 Age Group

50+ Age Group

65+ Age Group

Survey Demographics

Expenditures and Usage

Monthly Voice and Data Expenditures

Prepaid Usage

Personal vs. Business Use

Family Plans

Multiple Handsets

Current and Future Spending on Wireless Phones

Historical Spending Trends

Wireless Phone Features

Customer Loyalty and Satisfaction

Mobile Data

Spending on Mobile Applications

Conclusions

Baby Boomers and Retirees:

Career Age Users:

Young Adult Users:

Ethnic Segmentation:

Other Findings:

Methodology

Questions Presented from 2006 Consumer Mobility Survey

Related In-Stat Reports

Offices

Summary

List of Tables

Table 1. Summary of Findings

Table 2. Mean Income for Full Time Workers and Survey Respondents

Table 3. Technologies Used by Respondents

Table 4. Historic Wireless Spending

Table 5. Total Mean Monthly Wireless Spending by Ethnic Segment

Table 6. Total Mean Monthly Spending by Age Distribution

Table 7. Prepaid vs. Postpaid Historical Spending 2004-2006

Table 8. Prepaid vs. Postpaid Spending

Table 9. Personal and Business Use of Wireless Phone

Table 10. Incidence of Family or Group Rate Plan among Respondents

Table 11. Number of Family Members on Family or Group Rate Plan

Table 12. Mean Spending Current Wireless Phone vs. Mean Spending Future Wireless Phone

Table 13. Phone Features in Current Handset

Table 14. Features Users Would Pay More For In Next Handset

Table 15. Anticipated Purchase Date of Future Handset

Table 16. Historical Customer Satisfaction 2004-2006

Table 17. Customer Satisfaction by Age Group

Table 18. Current Use of Mobile Data on Wireless Phone

Table 19. Methods of Paying for Mobile Data

Table 20. Historical Comparison of Applications Purchased in the Previous 12 Months

List of Figures

Figure 1. Mean Monthly Individual Spending

Figure 2. Respondents Who Use More than One Mobile Device

Figure 3. Historical Mean Phone Purchase Price 2004-2006

Figure 4. Users Planning to Switch Carriers in the Next 12 Months

Figure 5. Respondents Using and Paying for Mobile Data Services

Figure 6. Monthly Spending on Mobile Data

Abstract

• Monthly spending on voice and data services
• Service plans, family plans, and the use of multiple phones
• Spending on current and future handsets, as well as desired handset features
• Personal vs. business use of wireless
• Adoption of other consumer technologies

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