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Consumer Electronics Ownership Among U.S. Broadband Households 2006

Published by: The Diffusion Group (TDG Research)

Published: Nov. 1, 2006 - 29 Pages


Table of Contents



1.0 Broadband and Consumer Electronics-An Emerging Relationship

1.1 The Continued Expansion of Broadband

1.2 The Emergence of the Home Network

1.3 Evolving Networking Usage Scenarios

1.3.1 Today: Data Rules, Media Lags

1.3.2 Tomorrow: Peaceful Co-Existence of Data and Media

1.4 Key to Understanding the Future of In-Home CE Usage

2.0 Methodology

3.0 Specific CE Ownership

3.1 Television Sets

3.1.1 Total TVs

3.1.2 Analog TVs

3.1.3 Standard Definition Digital TVs

3.1.4 High-Definition Digital TVs

3.1.5 DVD Players

3.2 Digital Video Recorders

3.3 Game Consoles

3.4 Home Theaters

3.5 Digital Still Cameras

3.6 Digital Video Cameras

3.7 Desktop PCs

3.8 Laptop PCs

3.9 Printers

3.10 Scanners

3.11 External Hard Drives

3.12 Penetration and Average Units per Broadband Household




List of Figures:




Figure 1 U.S. Broadband Households - 2001to 2010

Figure 2 U.S. Networked Households - 2001to 2010

Figure 3 Devices Connected to Today’s Home Networks

Figure 4 Devices Consumers Would Like to Connect to Their Home Network

Figure 5 The Evolution of Home Networks and Consumer Electronics

Figure 6 Total TVs per Broadband Household

Figure 7 Analog TVs per Household

Figure 8 Standard Definition Digital TVs per Broadband Household

Figure 9 HDTVs per Broadband Household

Figure 10 DVD Players per Broadband Household

Figure 11 DVRs per Broadband Household

Figure 12 Game Consoles per Broadband Household

Figure 13 Home Theaters per Broadband Household

Figure 14 Digital Still Cameras per Broadband Household

Figure 15 Digital Video Cameras per Broadband Household

Figure 16 Desktop PCs per Broadband Household

Figure 17 Printers per Broadband Household

Figure 18 Scanners per Broadband Household

Figure 19 External Hard Drives per Broadband Household




List of Tables:




Table 1 Total Penetration and Average Units per Household

Abstract

According to the Consumer Electronics Association, the average US household now owns about 26 different types of consumer electronic products. Our love affair with CE products is entrenched, an important part of how we live both our personal and business lives.

But while most broadband households have a desktop PC connected to a home network, connected home entertainment devices lag greatly. Is consumer interest low, or is another culprit to blame?

The 'concept' of a connected home and the reality is narrowing, but when will embedded technology be mainstream? And how will the devices that lack it be viewed?

Using data compiled from studies of 2,000 households run in both May and October of 2006, and comparing it to studies conducted in 2004, this report uses “data trending” to examine the consumer electronic ownership found in broadband households and provides consumer penetration rates for each device. Three Key Findings:
  • 1. Many CE penetration rates are actually DECLINING among broadband homes. This signifies the adoption by more and more mainstream consumers versus the early adopters of previous years.
  • 2. HDTV penetration has risen, yet multiple HDTV households remain limited. Networking vendors continue to hype solutions that support multiple streams of HDTV, though multiple HDTV ownership will rely on traditional TV replacement, not a need to own more than one HDTV.
  • 3. Not surprisingly, most broadband households own at least one PC. As with TVs and DVD players, when new desktop PC models arrive to market with compelling, unique features and capabilities, replacement purchases drive other PCs into different rooms of the home.
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