13th Annual CE Holiday Purchase Patterns Study

Published by: Consumer Electronics Association

Published: Oct. 1, 2006 - 896 Pages

Table of Contents

DO YOU EXPDO YOU EXPECT TO BUY: ANY TYPE OF TV?

DO YOU EXPECT TO BUY: ANY TYPE OF TV?

DO YOU EXPECT TO BUY: A SATELLITE TV SYSTEM?

DO YOU EXPECT TO BUY: A DIGITAL CAMCORDER?

DO YOU EXPECT TO BUY: A DIGITAL CAMERA?

DO YOU EXPECT TO BUY: ANY TYPE OF DVD PLAYER OR RECORDER?

DO YOU EXPECT TO BUY: A DIGITAL VIDEO RECORDER, SUCH AS TIVO?

DO YOU EXPECT TO BUY A: TV WITH A SCREEN SMALLER THAN 40 INCHES?

DO YOU EXPECT TO BUY A: TV WITH A SCREEN 40 INCHES OR BIGGER?

DO YOU EXPECT TO BUY A: HIGH-DEFINITION TV?

DO YOU EXPECT TO BUY A: LCD FLAT PANEL TV?

DO YOU EXPECT TO BUY A: PLASMA FLAT PANEL TV?

DO YOU EXPECT TO BUY A: REAR-PROJECTION TV?

DO YOU EXPECT TO BUY A: COMBINATION TV, SUCH AS TV/VCR, TV/DVD OR TV/VCR/DVD?

DO YOU EXPECT TO BUY A: STANDARD TUBE TV?

DO YOU EXPECT TO BUY A: STANDARD HOME DVD PLAYER?

DO YOU EXPECT TO BUY A: NEXT-GENERATION DVD PLAYER, THAT IS, A BLU-RAY DISC OR HD-DVD PLAYER?

DO YOU EXPECT TO BUY A: DVD RECORDER?

DO YOU EXPECT TO BUY A: PORTABLE DVD PLAYER?

DO YOU EXPECT TO BUY A: COMBINATION DVD/VCR PLAYER?

DO YOU EXPECT TO BUY THIS HOLIDAY SEASON: PORTABLE HEADSET CD OR CASSETTE PLAYER?

DO YOU EXPECT TO BUY THIS HOLIDAY SEASON: PORTABLE XM OR SIRIUS SATELLITE RADIO PLAYER?

DO YOU EXPECT TO BUY THIS HOLIDAY SEASON: AUDIO/VIDEO RECEIVER WITH SURROUND SOUND PROCESSOR?

DO YOU EXPECT TO BUY THIS HOLIDAY SEASON: HOME THEATER SYSTEM, WHICH INCLUDES A DVD PLAYER, RECEIVER AND SPEAKERS?

DO YOU EXPECT TO BUY THIS HOLIDAY SEASON: SHELF STEREO SYSTEM, ALSO CALLED MINI OR COMPACT STEREO SYSTEMS?

DO YOU EXPECT TO BUY THIS HOLIDAY SEASON: TABLETOP OR CLOCK RADIO?

DO YOU EXPECT TO BUY THIS HOLIDAY SEASON: PORTABLE MP3/DIGITAL AUDIO PLAYER?

DO YOU EXPECT TO BUY THIS HOLIDAY SEASON: PORTABLE CD BOOM BOX?

DO YOU EXPECT TO BUY THIS HOLIDAY SEASON: HOME THEATER SPEAKERS, NOT INCLUDED IN A WHOLE SYSTEM?

DO YOU EXPECT TO BUY THIS HOLIDAY SEASON: DESKTOP COMPUTER?

DO YOU EXPECT TO BUY THIS HOLIDAY SEASON: NOTEBOOK OR LAPTOP COMPUTER?

DO YOU EXPECT TO BUY THIS HOLIDAY SEASON: COMPUTER PRINTER?

DO YOU EXPECT TO BUY THIS HOLIDAY SEASON: SPEAKERS FOR A COMPUTER?

DO YOU EXPECT TO BUY THIS HOLIDAY SEASON: MASS STORAGE DEVICE, SUCH AS AN EXTERNAL HARD-DRIVE?

DO YOU EXPECT TO BUY THIS HOLIDAY SEASON: ANY TYPE OF NETWORK ROUTER OR HUB?

DO YOU EXPECT TO BUY THIS HOLIDAY SEASON: COMPUTER MONITOR?

DO YOU EXPECT TO BUY THIS HOLIDAY SEASON: ANY INTERNAL PC UPGRADE, SUCH AS MORE RAM OR A LARGER HARD-DRIVE?

DO YOU EXPECT TO BUY THIS HOLIDAY SEASON: A NEW VIDEO OR SOUND CARD?

DO YOU EXPECT TO BUY THIS HOLIDAY SEASON: ANY TYPE OF HOME AUTOMATION PRODUCT, SUCH AS THOSE THAT PROVIDE AUTOMATED LIGHTING, TEMPERATURE CONTROL AND SECURITY?

DO YOU EXPECT TO BUY THIS HOLIDAY SEASON: VIDEO GAME CONSOLE?

DO YOU EXPECT TO BUY THIS HOLIDAY SEASON: PORTABLE GAME DEVICE?

DO YOU EXPECT TO BUY THIS HOLIDAY SEASON: PORTABLE DIGITAL MEDIA PLAYER?

DO YOU EXPECT TO BUY THIS HOLIDAY SEASON: CELLULAR PHONE?

DO YOU EXPECT TO BUY THIS HOLIDAY SEASON: CORDLESS PHONE?

DO YOU EXPECT TO BUY THIS HOLIDAY SEASON: ANSWERING MACHINE?

DO YOU EXPECT TO BUY THIS HOLIDAY SEASON: FAX MACHINE?

DO YOU EXPECT TO BUY THIS HOLIDAY SEASON: TWO-WAY RADIO, ALSO CALLED A FAMILY RADIO OR WALKIE TALKIES?

DO YOU EXPECT TO BUY THIS HOLIDAY SEASON: PERSONAL DIGITAL ASSISTANT OR PDA, SUCH AS A PALM PILOT?

EXPECT TO BUY A CELL PHONE WITH AN MP3 PLAYER?

DO YOU EXPECT TO BUY THIS HOLIDAY SEASON: IN-DASH CD PLAYER?

DO YOU EXPECT TO BUY THIS HOLIDAY SEASON: CAR SPEAKERS?

DO YOU EXPECT TO BUY THIS HOLIDAY SEASON: IN-DASH NAVIGATION SYSTEM?

DO YOU EXPECT TO BUY THIS HOLIDAY SEASON: CAR VIDEO ENTERTAINMENT SYSTEM, SUCH AS A DVD PLAYER THAT IS INSTALLED IN THE CAR OR A PORTABLE SYSTEM FOR VEHICLE USE ONLY?

DO YOU EXPECT TO BUY THIS HOLIDAY SEASON: PORTABLE GPS DEVICE?

DO YOU EXPECT TO BUY THIS HOLIDAY SEASON: IN-DASH CAR STEREO WITH XM OR SIRIUS SATELLITE RADIO CAPABILITY?

DO YOU EXPECT TO BUY THIS HOLIDAY SEASON: CAR CD CHANGER?

DO YOU EXPECT TO BUY THIS HOLIDAY SEASON: ADDITIONAL MEMORY CARD FOR A DIGITAL CAMERA?

DO YOU EXPECT TO BUY THIS HOLIDAY SEASON: HEADPHONES/EARBUDS?

DO YOU EXPECT TO BUY THIS HOLIDAY SEASON: DOCKING STATION FOR AN MP3 PLAYER OR IPOD THAT INCLUDES POWERED SPEAKERS?

DO YOU EXPECT TO BUY THIS HOLIDAY SEASON: CELL PHONE BATTERY?

DO YOU EXPECT TO BUY THIS HOLIDAY SEASON: CELL PHONE HANDS-FREE HEADSET?

DO YOU EXPECT TO BUY THIS HOLIDAY SEASON: ANY TYPE OF VIDEO GAME PERIPHERAL, SUCH AS A STEERING WHEEL, JOYSTICK OR CONTROLLER?

DO YOU EXPECT TO BUY THIS HOLIDAY SEASON: ANY TYPE OF COMPUTER PERIPHERAL, SUCH AS A KEYBOARD OR MOUSE?

DO YOU EXPECT TO BUY THIS HOLIDAY SEASON: KIT TO CONNECT AN IPOD TO A CAR STEREO?

DO YOU EXPECT TO BUY THIS HOLIDAY SEASON: UNIVERSAL REMOTE CONTROL?

DO YOU EXPECT TO BUY THIS HOLIDAY SEASON: CARRYING CASE FOR ANY ELECTRONICS DEVICE, SUCH AS A CASE FOR A CAMCORDER, CAMERA, CELL PHONE, MP3 PLAYER, OR LAPTOP COMPUTER?

DO YOU EXPECT TO BUY AS GIFTS THIS YEAR?

CE PRODUCT MOST WANT TO RECEIVE

LIKELIHOOD OF VISITING A CE RETAILER

LIKELIHOOD OF PURCHASING OVER THE INTERNET

LIKELIHOOD OF PURCHASING ELECTRONICS OVER THE INTERNET

ECONOMY

MONEY PLANNED TO SPEND OVER LAST YEAR

WHY DO YOU EXPECT TO SPEND LESS?

TOTAL AMOUNT PLANNING TO SPEND

% OF HOLIDAY BUDGET TO SPEND ON: FOOD?

% OF HOLIDAY BUDGET TO SPEND ON: GIFTS?

% OF HOLIDAY BUDGET TO SPEND ON: TRAVEL?

% OF HOLIDAY BUDGET TO SPEND ON: HOME PURCHASES?

% OF HOLIDAY BUDGET TO SPEND ON: DECORATIONS?

% OF HOLIDAY BUDGET TO SPEND ON: GREETING CARDS?

% OF HOLIDAY BUDGET TO SPEND ON: ANYTHING ELSE?

WHAT PERCENTAGE OF THE MONEY THAT YOU SPEND ON GIFTS WILL BE SPENT ON CONSUMER ELECTRONICS PRODUCTS?

EFFECT ON SPENDING IF: IF THE STOCK MARKET CRASHED?

EFFECT ON SPENDING IF: IF THERE WERE A STOCK MARKET UPSURGE?

EFFECT ON SPENDING IF: IF THERE WERE A TERRORIST ATTACK IN THE U.S.?

EFFECT ON SPENDING IF: IF YOU LOST YOUR JOB?

EFFECT ON SPENDING IF: IF THERE WERE A NATURAL DISASTER IN YOUR AREA?

EFFECT ON SPENDING IF: IF GAS PRICES DOUBLE?

EFFECT ON SPENDING IF: IF GAS PRICES FALL BY HALF?

EFFECT ON SPENDING IF: IF THE HOUSING MARKET WERE TO SIGNIFICANTLY DECLINE?

GIFTS CHILD WANTS MOST

ONE GIFT WANTED MOST

PEOPLE PLANNING TO BUY FOR

MONTH PLAN TO START SHOPPING

DO YOU EXPECT TO BUY A GIFT FOR THIS HOLIDAY SEASON?

ADOPTION

RESIDENCE

HEAD OF HOUSEHOLD

EMPLOYMENT

OCCUPATION

MARITAL STATUS

DUAL INCOME

OWN OR RENT

PEOPLE IN HH

CHILDREN UNDER 6 YEARS OF AGE

CHILDREN AGED 6 THROUGH 11

CHILDREN UNDER 12 YEARS

CHILDREN AGED 12 THROUGH 17

CHILDREN AGED 6 THROUGH 17

CHILDREN UNDER 18 YEARS

EDUCATION

AGE

ETHNICITY

RACE

INCOME

INTERNET

TELEVISION SUBSCRIPTION

SEX

METRO/NON-METRO

REGION

TELEPHONE NUMBERS

Abstract

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