• Competitor Profiles
  
• American Express
  
• eFunds Agreement with American Express
  
• American Express Incentive Services
  
• Citi Branches Offer American Express Gift Cards
  
• A Mall Agreement
  
• Discover Financial Services
  
• Distribution Agreements
  
• Processing Agreements
  
• Corporate Developments
  
• MasterCard
  
• Small-Business Promotion
  
• Visa
  
• Visa USA/MetaBank Prepaid Contactless Card
  
• 7-Eleven to Offer Visa Reloading
  
• Reorganization and Initial Public Offering
  
• Authorized Platform
  
• Security
  
• Blackhawk Network
  
• Athletic Organization Relationships
  
• Coinstar
  
• Coinstar’s Business Model
  
• GreenDot
  
• Strategic Relationships
  
• Concerns on the Horizon
  
• NetSpend
  
• Strategic Relationships
  

Chapter 4: Marketing and New Product Trends

• Introduction
  
• Payroll Cards
  
• Payroll Alternative
  
• Representative Applications
  
• Employee Incentives
  
• Table 4-1: Most Popular Merchandise Award Options: Consumer/User Promotions 2005 (percent)
  
• Table 4-2: Most Popular Merchandise Award Options: Dealer Incentives 2005 (percent)
  
• Table 4-3: Most Popular Merchandise Award Options: Sales Incentives 2005 (percent)
  
• Table 4-4: Most Popular Merchandise Award Options: Non-Sales Employee Awards 2005 (percent)
  
• Representative Applications
  
• Marketing rebates
  
• Prepaid Cards for Payments of Small Sums
  
• Paying Suppliers
  
• Paying Winners
  
• Employer Health Incentives
  
• Health Care Cards
  
• Representative Applications
  
• Rewarding Research Moderators
  
• Taxi Rides
  
• Promotional Prizes
  
• Representative Applications
  
• Lottery Prizes
  
• Fundraising and Charitable Applications
  
• Representative Applications
  
• Travelers Cards
  
• Representative Applications
  
• Insurance Claims
  
• Government Benefits Programs
  
• Representative Applications
  
• Gun Redemption Incentive
  
• Child Support Payments
  
• Representative Applications
  
• Emergency Relief
  
• Customer Refunds
  
• AT&T Phone Services to U.S. Military
  
• Sending Money Abroad
  
• Visa Contactless Prepaid Cards
  
• Representative Applications
  
• Celebrity Cards
  
• Teacher Gift Cards
  
• Airline Gift Cards
  
• College Branded Gift Cards
  
• Community Gift Cards
  
• Consumer Rewards and Prizes
  
  
  
• Attractive Card Designs and Personalization
  
• Websites for Exchange of Cards

Chapter 5: Distribution and Sales

• Introduction
  
• Kiosks
  
• Representative Applications
  
• Online, Internet, E-commerce
  
• Mall-Wide Gift Cards
  
• Restaurants/Coffee Shops
  
• Supermarkets, C-Stores, Gasoline Outlets
  
• Representative Applications
  
• Service Firms
  
• Association Branding
  
• Mobile Phones/Telecom
  
• Small Businesses and Customization
  
• Airlines/Travel
  
• University Campuses
  
• Case Studies
  
• Bass Pro Shops Gift Cards
  
• GiftCertificates.com
  
• The Smart Box
  
• Disney Gift Cards
  
• 7-Eleven
  
• American Greetings Retail Stores
  
• Adult Entertainment
  
• TGI Friday’s
  
• Crate & Barrel
  
• Arroweye Solutions

Chapter 6: The Consumer

• What the Data Show
  
• National Retail Federation Looks Ahead to Winter Holidays
  
• Table 6-1: Types of Winter Holiday Gifts Respondents Prefer to Receive, 2007 (percent)
  
• Table 6-2: Types of Winter Holiday Gifts Respondents Prefer to Receive, 2007 (percent)
  
• Table 6-3: Types of Winter Holiday Gifts Respondents Prefer to Receive, 2002-2007 (percent)
  
• National Retail Federation’s Post Holiday Findings
  
• Table 6-4: Holiday Gift Card Sales: By Gender, 2006 (dollar, number and percent)
  
• Table 6-5: Holiday Gift Card Sales: By Age, 2006 (dollar, number and percent)
  
• Table 6-6: Holiday Gift Card Sales: By Income, 2006 (dollar, number and percent)
  
• Table 6-7: Holiday Gift Card Sales: By Region, 2006 (dollar, number and percent)
  
  
  
• Table 6-8: Types of Holiday Gift Cards Purchased: By Gender, 2006 (percent)
  
• Table 6-9: Types of Holiday Gift Cards Purchased: By Age, 2006 (percent)
  
• Table 6-10: Types of Holiday Gift Cards Purchased: By Income, 2006 (percent)
  
• Table 6-11: Types of Holiday Gift Cards Purchased: By Region, 2006 (percent)
  
• Table 6-12: Where Holiday Gift Cards Purchased 2006: By Gender (percent)
  
• Table 6-13: Where Holiday Gift Cards Purchased: By Age, 2006 (percent)
  
• Table 6-14: Where Holiday Gift Cards Purchased: By Income, 2006 (percent)
  
• Table 6-15: Where Holiday Gift Cards Purchased: By Region, 2007 (percent)
  
• Receiving Gift Cards
  
• Table 6-16: Number of Gift Cards Received During Holiday Season: By Gender, 2006 (number and percent)
  
• Table 6-17: Number of Gift Cards Received During Holiday Season: By Age, 2006 (number and percent)
  
• Table 6-18: Number of Gift Cards Received During Holiday Season: By Income, 2006 (number and percent)
  
• Table 6-19: Number of Gift Cards Received During Holiday Season: By Region, 2006 (number and percent)
  
• Table 6-20: Percentage Value of Gift Cards Redeemed to Date During Holiday Season: By Gender, 2006 (percent)
  
• Table 6-21: Percentage Value of Gift Cards Redeemed to Date During Holiday Season: By Age, 2006 (percent)
  
• Table 6-22: Percentage Value of Gift Cards Redeemed to Date During Holiday Season: By Income, 2006 (percent)
  
• Table 6-23: Percentage Value of Gift Cards Redeemed to Date During Holiday Season: By Region, 2006 (percent)
  
• Table 6-24: Spending Additional Dollars Beyond Value of Gift Card(s) to Purchase an Item(s) During Holiday Season: By Gender, 2006 (percent)
  
• Table 6-25: Spending Additional Dollars Beyond Value of Gift Card(s) to Purchase an Item(s) During Holiday Season: By Age, 2006 (percent)
  
• Table 6-26: Spending Additional Dollars Beyond Value of Gift Card(s) to Purchase an Item(s) During Holiday Season: By Income, 2006 (percent)
  
• Table 6-27: Spending Additional Dollars Beyond Value of Gift Card(s) to Purchase an Item(s) During Holiday Season: By Region, 2006 (percent)
  
• Other Holidays
  
• Valentine’s Day Presents
  
• Table 6-28: Gifts Planned for Valentine’s Day: By Gender, 2007 (percent)
  
  
  
• Table 6-29: Gifts Planned for Valentine’s Day: By Gender, 2006 (percent)
  
• Table 6-30: Gifts Planned for Valentine’s Day: By Age, 2007 (percent)
  
• Table 6-31: Gifts Planned for Valentine’s Day: By Income, 2007 (percent)
  
• Table 6-32: Gifts Planned for Valentine’s Day: By Region, 2007 (percent)
  
• Mother’s Day
  
• Graduation Presents
  
• Table 6-33: Gifts Planned for Graduation: By Gender, 2007 (percent)
  
• Table 6-34: Gifts Planned for Graduation: By Age, 2007 (percent)
  
• Table 6-35: Gifts Planned for Graduation: By Income, 2007 (percent)
  
• Table 6-36: Gifts Planned for Graduation: By Region, 2007 (percent)
  
• Wedding Gifts
  
• Father’s Day Presents
  
• Table 6-37: Gifts Planned for Father’s Day: 2007 (percent)

Chapter 7: Accounting, Regulatory and Legal Issues

• Accounting Aspects of Gift Cards
  
• Representative Applications
  
• Overview of Escheatment Regulations on Unspent Gift Cards
  
• Office of Thrift Supervision
  
• Office of the Comptroller of the Currency
  
• Simon Property Case
  
• State-by-State Legislation and Judicial Decisions
  
• Representative Applications
  
• Antifraud Developments
  
• Laundering Drug Proceeds
  
• Treasury Department Role in Addressing Fraud
  
• Private Industry Addresses Fraud
  
• Representative Applications
  
• The TJX Case
  
• Consumer Awareness
  
• Media Brouhahas
  
• Full Disclosure to Consumers
  
• Representative Applications
  
• Federal Reserve Payroll Ruling
  
• Federal Communications Commission
  
• Stored Value Gift Card Patent Claim

Chapter 8: Trends and Opportunities

• Innovative Applications
  
• Prepaid Opportunities
  
• Technical Opportunities
  
• E-purse and Smart Cards
  
  
  
• Hong Kong’s Experience with Contactless Smart Cards
  
• Mobile Payment Systems
  
• Patent Battles
  
• Profitability Challenges
  
• Effective Packaging Sells
  
• Customized and Holiday Designs
  
• Representative Applications
  
• Demographics
  
• Hispanic Market
  
• African-American Market
  
• Gender
  
• Children
  
• Teens
  
• Representative Applications
  
• Gift Cards Drive January Sales
  
• Gift Cards May Become the New Fruitcake
  
• Year-end Holiday Season
  
• Lengthening the Holiday Shopping Season
  
• Representative Applications
  
• Online Shopping

Appendix: Addresses of Selected Marketers

Abstract

Within the context of the U.S. prepaid card market, the report explores the drivers, trends and legal landscape of the gift card market, a market Packaged Facts expects to post continued growth of about 5% annually through 2012. The report also provides a cursory examination of what is happening in international markets.

Report Methodology:
The report’s data are based on primary research, including interviews with industry participants, and secondary research including articles appearing in financial, marketing and trade publications, government business and financial regulatory agencies’ data, company literature, independent financial reports and product advertising. Statistics on market revenues are based on an evaluation of all available information on market sales and trends, including data for publicly traded companies from SEC filings; and trends and figures reported by the trade press and federal regulatory reports and white papers.

What You’ll Get in this Report:
Purchasers of The U.S. Market for Prepaid Cards with a Focus on Gift Cards will come away with a thorough grasp of the gift card market in terms of both consumer behavior and industry trends.

It is a comprehensive treatment of the market’s size and composition, market growth projections through 2012, and both positive and negative factors that will drive this growth. Chapters on marketing, product development and distribution/sales are coupled with in-depth coverage of specific products and case studies of key players in the industry. Identification of demographic segments and relevant buying behavior present a different perspective on the industry, identifying and illustrating consumer attitudes and buying behaviors. The report concludes with consideration of trends and opportunities that will further shape the industry over a period of several years.

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