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Instant Messaging at Asset Management Institutions: From Personal Preference to Business NecessityPublished by: TowerGroup Published: Nov. 27, 2006 Table of Contents
AbstractInstant messaging is not a fad and is not confined to personal use. Statistics from the three largest providers, AOL, Microsoft, and Yahoo!, show close to 400 million global IM accounts. The 2004 Pew Internet and American Life Study found that 21% of instant message users are at work and 40% of the messages are exchanged among colleagues. This TowerGroup Research Note analyzes the adoption of instant messaging by the asset management industry using statistics from a 2006 TowerGroup survey. The Note also describes the benefits of IM to the buy side, outlines the current industry concerns with IM, and segments the vendors that offer IM software.Get Full Details About This Report >> |
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