Bulbs and Cut Flowers

Published by: Global Industry Analysts

Published: Oct. 1, 2006 - 295 Pages

Table of Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations

Disclaimers

Data Interpretation & Reporting Level

Quantitative Techniques & Analytics

Product Definitions and Scope of Study

Characteristics of Cut Flowers

Types of Fresh Cut Flowers

Surprise Lily or Magic Lily

Daffodils or Narcissus

Roses

Galanthus

Hyacinths

Hippeastrum

Easter Lily

Tulips

Crocus

Bulbs - An Introduction

II. EXECUTIVE SUMMARY

1. Industry Overview

Market Outlook

Market Structure

Players Gearing Up to Withstand Competition

Challenges Ahead

Cut Flowers Imports and Exports

Table 1: Global Imports of Cut Flowers in 2005: Percentage Breakdown by Country for UK, Germany, US, The Netherlands, France, Japan, Italy, Switzerland, Belgium, Russian Federation and Others (includes corresponding Graph/Chart)

Table 2: Global Exports of Cut Flowers in 2005: Percentage Breakdown by Country for The Netherlands, Colombia, Ecuador, Kenya, Israel, Italy, Spain, Belgium, Germany Thailand and Others (includes corresponding Graph/Chart)

2. Market Trends

Symbol of Style and Luxury

Quality Triumphs

Emergence of Mass Markets

Advertisement and Promotional Expenditure is Rising

Various Purchasing Patterns

Technological Changes

High Costs of Living Boost Floral Sales

Fluctuating Prices

Opportunities Shift to New Competitive Markets

Change in Consumer Preferences

Market Saturation

Organic Flowers Offer Bright Prospects

3. Key Market Drivers/Restraints

Efficient Transportation

Occasional Buy

National Attitudes Affect Cut Flower Consumption

Disposable Incomes and Other Financial Factors

Product Innovations and Production Techniques

Oversupply Reduces Prices

Varied Costs of Production

Favorable Conditions for Developing Countries

Governments Plays Significant Role

Flexibility Flashes

Pesticides Slash Demand

Proximity to the Main Market

4. Product Overview

Cut Flowers

Characteristics of Cut Flowers

Cultivation of Cut Flowers

Plantation

Watering

Flower Reaping

Market for Cut Flowers

Keeping the Flowers Fresh

Woodies or Woody Ornamentals

Dried Flowers

Product Segments

Types of Fresh Cut Flowers

Surprise Lily or Magic Lily

Characteristic

Description of Surprise Lily

Daffodils or Narcissus

Description

Cultivation

Characteristics

Roses

Roses Carry Messages

Roses - A Classification

Long Stemmed Roses

Intermediate Roses

Sweethearts

Spray Roses

Miniature Roses

Cultivation of Roses

Varying Weather Conditions

Post-Plantation Care

Cutting Stage

Market for Cut Roses

Tough Time for Temperate Growers

Factors Restraining the Production

Quality Conquers the Market

Market Opportunities

Diseases

Red Spider Mite Ruins Roses

Thrips Damage Petals

White Fly Weakens Young Plant

Botrytis Damages the Blooms

Powdery Mildew - Grower’s Terror

Leaf Roller

Downy Mildew Destroys the Plant

Aphis

Crown Gall

Galanthus

Hyacinths

Outdoor Cultivation

Cultivation in Pots

Hyacinth Beans

Summer Hyacinth

Grape Hyacinth or Feather Hyacinth

Description

Cultivation

Types of Muscari

Hippeastrum

Description

Types of Hippeastrum

Cultivation

Cultivation in Flower Pots

Easter Lily

Cultivation of Easter Lily

Post Plantation Care

Propagation of Easter Lily

Facts and Fables about Easter Lily

Traditional Flower for Easter

Spiritual Beliefs

Easter Lily - Emblem of Hope and Glory

Tulips

Tulips Production

Tulip Disorder

Market for Tulips

Crocus

Bulbs - An Introduction

Bulb Structure

Bulbs Cultivation

Fertilization

Post Plantation Care

Bulb Growth

Growth Restraints

Bulbs Add Splatter of Colors

Bulbs - A Classification

Spring-Blossoming Bulbs

Planted with Shrubs

Wait Till Maturity

Summer-Blossoming Bulbs

Bulb Forms

True Bulbs

Corms

Tubers

Rhizomes

Tuberous Roots

Bulb Plants

Hardy Cyclamen

Plantation of Cyclamen

Pineapple Lily

Plantation

Amarcrinum Howardii

African Lily

African Lily Gardening

Canna Lily

Nerine Bowdenii Bulb

Cultivation of Nerine Bowdenii

Scarborough Lily

Cultivation in Pots

Lily of the Valley

Blackberry Lily

Christmas Bells

Plantation in Pots

Crocosmia Lucifer

Gardening of Crocosmia Lucifer

Fancy Leafed Caladiums

Anemone De Caen

Iris

Chincherinchee

Cultivation

Dahlia

Cultivation of Dahlias

Naomi Dahlia

Daylily

Montbretia

Queen Fabiola

Gardening

Calla Lily

Giant Dutch Iris

Lily

Varieties of Lily

Root Based Lily Bulbs

Lily Family

Cultivation in Pots

Pre-Cultivation Process

Post-Production Care

Gardening of Lily

Diseases

Market for Lilies

Begonias

Cultivation

Freesia

Ranunculus

Gardening of Ranunculus

Arum Italicum

Gladiolus

Chinese Ground Orchid

Climbing Lily

5. Packaging

Types of Packaging

6. Channels of Distribution

Numerous Wholesale and Retail Florists

Major Channels of Distribution

7. Product Innovations/Introductions

Golden State Bulb Growers Introduces Intimate Ivory

Golden State Bulb Growers Unveils Bridal Bliss

Golden Sate Bulb Growers Launches Regal

ProFlowers Launches Wedding Collection

ProFlowers Introduces Branding Initiative

Organic Bouquet Inc. Unveils Line of Natural Tulips

8. Recent Industry Activity

Group of Industry Associations Form an Alliance

Itoshu Plans to Join Thai Airways

Liberty Media Acquires Provide Commerce

Speaking Roses Establishes SRDC

Yuanjiang Xingyuan Plans Capacity Expansion

Netherland Bulb Receives Supply Order from White House

Langeveld Purchases BBX Machine

Karuturi Floritech Acquires Christensen Flower Auction

Speaking Roses International Inc. Acquires Speaking Roses, LLC

Karuturi Floritech Inks an Agreement with ASDA

Flower Plus Signs an Agreement with Ross Systems

Speaking Roses Inks an Agreement with Dole Fresh Flowers

ProFlowers Changes Name to Provide Commerce

Itochu Signs an Agreement with Euro-Asia Agriculture

9. Focus on Select Key Players

1-800-Flowers.Com® (USA)

Association Specialty Cut Flower Growers (USA)

Anthos S.A. (France)

Beijing Fengtai Haxiang Baipenyao United Company (China)

Beijing Green Field Flowers (China)

Dole Fresh Flowers (USA)

Euro-Asia Agricultural (Holdings) Company Ltd (China)

Florimex International (The Netherlands)

Gee Tee Bulb Co. (UK)

Golden State Bulb Growers (USA)

Kunming Yunlan Flower Company (China)

Lingarden Limited (UK)

Netherland Bulb Co., Inc (The Netherlands)

Olive Modern Agriculture Development Company Ltd (China)

Pittsburgh Cut Flower Co. (USA)

ProFlowers (USA)

Speaking Roses International, Inc. (USA)

TulipWorld (USA)

Winchester Growers Limited (UK)

World Flowers (UK)

Zwetsloots Ltd (UK)

10. Global Market Perspective

Table 3: World Recent Past, Current & Future Analysis for Bulbs and Cut Flowers by Geographic Region - US, Japan Europe, China and Rest of World Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 4: World Historic Review for Bulbs and Cut Flowers by Geographic Region - US, Japan, Europe, China and Rest of World Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 5: World 20-Year Perspective for Bulbs and Cut Flowers by Geographic Region - Percentage Breakdown of Dollar Sales for US, Japan, Europe, China and Rest of World for the Years 1991, 1996, 2006 and 2010 (includes corresponding Graph/Chart)

Table 6: World Recent Past, Current & Future Analysis for Roses by Geographic Region - US, Japan, Europe, China and Rest of World Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 7: World Historic Review for Roses by Geographic Region - US, Japan, Europe, China and Rest of World Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 8: World 20-Year Perspective for Roses by Geographic Region - Percentage Breakdown of Dollar Sales for US, Japan, Europe, China and Rest of World for the Years 1991, 1996, 2006 and 2010 (includes corresponding Graph/Chart)

Table 9: World Recent Past, Current & Future Analysis for Lilies by Geographic Regions - US, Japan, Europe, China and Rest of World Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 10: World Historic Review for Lilies by Geographic Regions - US, Japan, Europe, China, and Rest of World Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 11: World 20-Year Perspective for Lilies by Geographic Region - Percentage Breakdown of Dollar Sales for US, Japan, Europe, China and Rest of World for the Years 1991, 1996, 2006 and 2010 (includes corresponding Graph/Chart)

Table 12: World Recent Past, Current & Future Analysis for Gladioli by Geographic Region - US, Japan, Europe, China and Rest of World Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 13: World Historic Review for Gladioli by Geographic Region - US, Japan, Europe, China and Rest of World Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 14: World 20-Year Perspective for Gladioli by Geographic Region - Percentage Breakdown of Dollar Sales for US, Japan, Europe, China and Rest of World for the Years 1991, 1996, 2006 and 2010 (includes corresponding Graph/Chart)

Table 15: World Recent Past, Current & Future Analysis for Tulips by Geographic Region - US, Japan, Europe, China and Rest of World Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 16: World Historic Review for Tulips by Geographic Region - US, Japan, Europe, China and Rest of World Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 17: World 20-Year Perspective for Tulips by Geographic Region - Percentage Breakdown of Dollar Sales for US, Japan, Europe, China and Rest of World for the Years 1991, 1996, 2006 and 2010 (includes corresponding Graph/Chart)

Table 18: World Recent Past, Current & Future Analysis for Potted Chrysanthemums by Geographic Region - US, Japan, Europe, China and Rest of World Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 19: World Historic Review for Potted Chrysanthemums by Geographic Region - US, Japan, Europe, China and Rest of World Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 20: World 20-Year Perspective for Potted Chrysanthemums by Geographic Region - Percentage Breakdown of Dollar Sales for US, Japan, Europe, China and Rest of World for the Years 1991, 1996, 2006 and 2010 (includes corresponding Graph/Chart)

Table 21: World Recent Past, Current & Future Analysis for Orchids by Geographic Region - US, Japan, Europe, China and Rest of World Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 22: World Historic Review for Orchids by Geographic Region - US, Japan, Europe, China and Rest of World Markets Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 23: World 20-Year Perspective for Orchids by Geographic Region - Percentage Breakdown of Dollar Sales for US, Japan, Europe, China and Rest of World for the Years 1991, 1996, 2006 and 2010 (includes corresponding Graph/Chart)

Table 24: World Recent Past, Current & Future Analysis for Standard Carnations by Geographic Regions - US, Japan, Europe, China and Rest of World Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 25: World Historic Review for Standard Carnations by Geographic Region - US, Japan, Europe, China and Rest of World Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 26: World 20-Year Perspective for Standard Carnations by Geographic Region - Percentage Breakdown of Dollar Sales for US, Japan, Europe, China and Rest of World for the Years 1991, 1996, 2006 and 2010 (includes corresponding Graph/Chart)

Table 27: World Recent Past, Current & Future Market Analysis for Other Bulbs & Cut Flowers by Geographic Region - US, Japan, Europe, China and Rest of World Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 28: World Historic Review for Other Bulbs & Cut Flowers by Geographic Region - US, Japan, Europe, China and Rest of World Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 29: World 20-Year Perspective for Other Bulbs & Cut Flowers by Geographic Region - Percentage Breakdown of Dollar Sales for US, Japan, Europe, China and Rest of World for the Years 1991, 1996, 2006 and 2010 (includes corresponding Graph/Chart)

III. MARKET

1. The United States

A.Market Analysis

Market Overview

Current and Future Analysis

Historic Review

Cut Flowers Imports and Exports

Table 30: US Imports of Cut Flowers in 2005: Percentage Breakdown by Country for Colombia, Ecuador, The Netherlands, Mexico, Canada, Costa Rica, Asia, Guatemala, and Others (includes corresponding Graph/Chart)

Distribution Channels

Cut Flowers Trends

Organic Cut Flowers Draw Wide Acceptance

Huge Demand for Specialty Cut Flowers

Quality is What Matters

Technological Innovations Explore the Market

Gardening - A Well-Established Hobby

Burgeoning Demand for New Crops

No Everyday Buying Tradition

Internet - A Tool For Marketing and Distribution

Bracing Up Competition

Lifestyle Designers

Prices Fall Due to Oversupply

Blossoming Danger

Product Launches/Developments

Strategic Corporate Developments

Focus on Key US Players

1-800-Flowers.Com®

Association Specialty Cut Flower Growers

Dole Fresh Flowers

Golden State Bulb Growers

Pittsburgh Cut Flower Co.

Plant Delights Nursery, Inc

ProFlowers

Speaking Roses International, Inc.

TulipWorld

B.Market Analytics

Table 31: US Recent Past, Current & Future Analysis for Bulbs and Cut Flowers by Product Segment - Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Other Bulbs & Cut Flowers Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 32: US Historic Review for Bulbs and Cut Flowers by Product Segment - Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Other Bulbs & Cut Flowers Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 33: US 20-Year Perspective for Bulbs and Cut Flowers by Product Segment - Percentage Breakdown of Dollar Sales for Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Other Bulbs & Cut Flowers for the Years 1991, 1996, 2006 and 2010 (includes corresponding Graph/Chart)

2. Japan

A.Market Analysis

Current and Future Analysis

Historic Review

Japanese Market Overview

Orchids Production

Imports and Exports of Cut Flowers

Channels of Distribution

Market Trends

Rose Represents Status

Imports on a Rise

Gardening Bang Helps Imports

Labor Shortage

Changing Consumer Preferences

Unusual Market Entrants

Strategic Corporate Development

B.Market Analytics

Table 34: Japanese Recent Past, Current & Future Analysis for Bulbs and Cut Flowers by Product Segment - Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Other Bulbs & Cut Flowers Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 35: Japanese Historic Review for Bulbs and Cut Flowers by Product Segment - Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Other Bulbs & Cut Flowers Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 36: Japanese 20-Year Perspective for Bulbs and Cut Flowers by Product Segment - Percentage Breakdown of Dollar Sales for Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Other Bulbs & Cut Flowers for the Years 1991, 1996, 2006 and 2010 (includes corresponding Graph/Chart)

3. Europe

A.Market Analysis

Current and Future Analysis

Focus on Major Cut Flowers Segments

Historic Review

B.Market Analytics

Table 37: European Recent Past, Current & Future Analysis for Bulbs and Cut Flowers by Geographic Region - France, Germany, UK, The Netherlands, Italy, Spain and Rest of Europe Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 38: European Recent Past, Current & Future Analysis for Bulbs and Cut Flowers by Product Segment - Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Other Bulbs & Cut Flowers Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 39: European Historic Review for Bulbs and Cut Flowers by Geographic Region - France, Germany, UK, The Netherlands, Italy, Spain and Rest of Europe Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 40: European Historic Review for Bulbs and Cut Flowers by Product Segment - Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Other Bulbs & Cut Flowers Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 41: European 20-Year Perspective for Bulbs and Cut Flowers by Geographic Region - Percentage Breakdown of Dollar Sales for France, Germany, UK, The Netherlands, Italy, Spain and Rest of Europe for the Years 1991, 1996, 2006 and 2010 (includes corresponding Graph/Chart)

Table 42: European 20-Year Perspective for Bulbs and Cut Flowers by Product Segment - Percentage Breakdown of Dollar Sales for Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Other Bulbs & Cut Flowers for the Years 1991, 1996, 2006 and 2010 (includes corresponding Graph/Chart)

3a. France

A.Market Analysis

Current and Future Analysis

Historic Review

French Market Overview

Rising Demand for Roses

Anthos S.A. - A Key French Player

B.Market Analytics

Table 43: French Recent Past, Current & Future Analysis for Bulbs and Cut Flowers by Product Segment - Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Other Bulbs & Cut Flowers Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 44: French Historic Review for Bulbs and Cut Flowers by Product Segment - Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Other Bulbs & Cut Flowers Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 45: French 20-Year Perspective for Bulbs and Cut Flowers by Product Segment - Percentage Breakdown of Dollar Sales for Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Other Bulbs & Cut Flowers for the Years 1991, 1996, 2006 and 2010 (includes corresponding Graph/Chart)

3b. Germany

A.Market Analysis

Current and Future Analysis

Historic Review

German Market Overview

Consumer Preferences

Occasional Purchases

B.Market Analytics

Table 46: German Recent Past, Current & Future Analysis for Bulbs and Cut Flowers by Product Segment - Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Other Bulbs & Cut Flowers Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 47: German Historic Review for Bulbs and Cut Flowers by Product Segment - Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Other Bulbs & Cut Flowers Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 48: German 20-Year Perspective for Bulbs and Cut Flowers by Product Segment - Percentage Breakdown of Dollar Sales for Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Other Bulbs & Cut Flowers for the Years 1991, 1996, 2006 and 2010 (includes corresponding Graph/Chart)

3c. The United Kingdom

A.Market Analysis

Current and Future Analysis

Historic Review

Market Structure

Market Trends

Not Just Occasional Buy

Cut Flowers - Style Icons

Festive Demand

Elderly Consumers

Supermarkets Dominance

Key British Players

Bulbs4u

Gee Tee Bulb Co.

Lingarden Limited

Winchester Growers Limited

World Flowers

Zwetsloots Ltd

B.Market Analytics

Table 49: UK Recent Past, Current & Future Analysis for Bulbs and Cut Flowers by Product Segment - Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Other Bulbs & Cut Flowers Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 50: UK Historic Review for Bulbs and Cut Flowers by Product Segment - Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Other Bulbs & Cut Flowers Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 51: UK 20-Year Perspective for Bulbs and Cut Flowers by Product Segment - Percentage Breakdown of Dollar Sales for Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Other Bulbs & Cut Flowers Markets for the Years 1991, 1996, 2006 and 2010 (includes corresponding Graph/Chart)

3d. The Netherlands

A.Market Analysis

Current and Future Analysis

Historic Review

Market Overview

Channels of Distribution

Flower Auctions

Environmental Issues

Market Trends

Tulips to Tempt the Consumers

Wilting Cut Flower Industry

Competition Further Intensifies

Shifting the Base

Economic Recovery Boosts Sales

Burgeoning Demand for Organic Flowers

Strategic Corporate Developments

Key Dutch Players

Florimex International

Netherland Bulb Co., Inc

B.Market Analytics

Table 52: Dutch Recent Past, Current & Future Analysis for Bulbs and Cut Flowers by Product Segment - Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Other Bulbs & Cut Flowers Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 53: Dutch Historic Review for Bulbs and Cut Flowers by Product Segment - Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Other Bulbs & Cut Flowers Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 54: Dutch 20-Year Perspective for Bulbs and Cut Flowers by Product Segment - Percentage Breakdown of Dollar Sales for Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Bulbs & Other Cut Flowers for the Years 1991, 1996, 2006 and 2010 (includes corresponding Graph/Chart)

3e. Italy

A.Market Analysis

Current and Future Analysis

Historic Review

B.Market Analytics

Table 55: Italian Recent Past, Current & Future Analysis for Bulbs and Cut Flowers by Product Segment - Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Other Bulbs & Cut Flowers Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 56: Italian Historic Review for Bulbs and Cut Flowers by Product Segment - Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Other Bulbs & Cut Flowers Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 57: Italian 20-Year Perspective for Bulbs and Cut Flowers by Product Segment - Percentage Breakdown of Dollar Sales for Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Other Bulbs & Cut Flowers for the Years 1991, 1996, 2006 and 2010 (includes corresponding Graph/Chart)

3f. Spain

A.Market Analysis

Current and Future Analysis

Historic Review

B.Market Analytics

Table 58: Spanish Recent Past, Current & Future Analysis for Bulbs and Cut Flowers by Product Segment - Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Other Bulbs & Cut Flowers Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 59: Spanish Historic Review for Bulbs and Cut Flowers by Product Segment - Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Other Bulbs & Cut Flowers Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 60: Spanish 20-Year Perspective for Bulbs and Cut Flowers by Product Segment - Percentage Breakdown of Dollar Sales for Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Bulbs & Other Cut Flowers for the Years 1991, 1996, 2006 and 2010 (includes corresponding Graph/Chart)

3g. Rest of Europe

A.Market Analysis

Current and Future Analysis

Historic Review

B.Market Analytics

Table 61: Rest of Europe Recent Past, Current & Future Analysis for Bulbs and Cut Flowers by Product Segment - Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Other Bulbs & Cut Flowers Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 62: Rest of Europe Historic Review for Bulbs and Cut Flowers by Product Segments - Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Other Bulbs & Cut Flowers Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 63: Rest of Europe 20-Year Perspective for Bulbs and Cut Flowers by Product Segment - Percentage Breakdown of Dollar Sales for Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Other Bulbs & Cut Flowers for the Years 1991, 1996, 2006 and 2010 (includes corresponding Graph/Chart)

4. China

A.Market Analysis

Current and Future Analysis

Historic Review

An Overview of Chinese Market

Imports and Exports of Cut Flowers

Market Trends

Robust Growth of Cut Flowers Market

Search for Potential Markets

Revolutionary Changes in Preferences

Changing Market Face

Growth Restrainers

Market Developments

Strategic Corporate Developments

Focus on Select Chinese Players

Beijing Fengtai Haxiang Baipenyao United Company

Beijing Green Field Flowers

Bojie Local Products Company Ltd

China TRD Company Ltd

Euro-Asia Agricultural (Holdings) Company Ltd

Jiaoda Agricultural Science (Xinqiao) Horticultural Garden

Kunming Yunlan Flower Company

Mainland Mart.Com

Olive Modern Agriculture Development Company Ltd

Shanghai Meilong Yu's Flower Nursery Company Ltd

Shanghai Metropolis Flowers' Harbor Company Ltd

Ye Fan Flower Store

Yunnan Sanduo Flower Company

B.Market Analytics

Table 64: Chinese Recent Past, Current & Future Analysis for Bulbs and Cut Flowers by Product Segment - Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Other Bulbs & Cut Flowers Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 65: Chinese Historic Review for Bulbs and Cut Flowers by Product Segment - Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Other Bulbs & Cut Flowers Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 66: Chinese 20-Year Perspective for Bulbs and Cut Flowers by Product Segment - Percentage Breakdown of Dollar Sales for Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Other Bulbs & Cut Flowers for the Years 1991, 1996, 2006 and 2010 (includes corresponding Graph/Chart)

5. Rest of World

A.Market Analysis

Current and Future Analysis

Historic Review

A Peek into Select Markets

Australian Market Overview

Imports and Exports

Opportunities

Challenges Ahead

Favorable Conditions

An Overview of Canadian Market

Channels of Distribution

Imports and Exports

Colombian Market - An Overview

Industry Characteristics

Flower Trade Association

Effectual Means of Transportation

Growers Looking for New Markets

An Overview of Ecuadorian Market

Indian Market Overview

Favorable Conditions

Lack of Quality Products

Flower Market to Go International

Initiatives Taken for Market Development

Role of Government

Market Overview of Kenya

Cut Flowers Exports

Premium Quality Values

Prices Decline

Regulatory Procedures

B.Market Analytics

Table 67: Rest of World Recent Past, Current & Future Analysis for Bulbs and Cut Flowers by Product Segment - Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Other Bulbs & Cut Flowers Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 68: Rest of World Historic Review for Bulbs and Cut Flowers by Product Segment - Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Other Bulbs & Cut Flowers Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 69: Rest of the World 20-Year Perspective for Bulbs and Cut Flowers by Product Segment - Percentage Breakdown of Dollar Sales for Roses, Lilies, Gladioli, Tulips, Potted Chrysanthemums, Orchids, Standard Carnations and Other Bulbs & Cut Flowers for the Years 1991, 1996, 2006 and 2010 (includes corresponding Graph/Chart)

IV. COMPETITION

1. 1-800-Flowers.Com, Inc. (USA)

Table 70: Nine Months Sales Analysis: 2005-2006 (Nine Months Ended, March) (In US$ million)

Table 71: Nine Months Sales Analysis by Segment: 2005 -2006 (Nine Months Ended, March) (In US$ million)

Table 72: Annual Sales Analysis: 2004-2005 (In US$ million)

Table 73: Annual Sales Analysis by Quarter: 2004-2005 (In US$ million)

Table 74: Annual Sales Analysis by Segment: 2004-2005 (In US$ million)

2. Adelaide Orchids (Indonesia)

3. Adelman Peony Gardens (USA)

4. AGRO Brno-Turany, A.S. (Czech Republic)

5. Air Orchids Company (Thailand)

6. Aldershot Greenhouses Ltd. (Canada)

7. Alice Florist (Taiwan)

8. All Seasons Flowers LLC (USA)

9. Ameri-Cal Floral (USA)

10. Apko Nurseries Limited (Canada)

11. Ausflora Pacific Pty., Ltd. (Australia)

12. AVO Anthurium Vogels BV (The Netherlands)

13. B&H Flowers, Inc. (USA)

14. Baisch And Skinner, Inc. (USA)

15. Beijing Fengtai Haxiang Baipenyao United Company (China)

16. Beijing Green Field Flowers (China)

17. Bircan Tarim Turizm Ticaret Ithalat Ihracat Ve Sanayi Ltd. STI. (Turkey)

18. Bjorsby Handelstradgard AB (Sweden)

19. Black River Produce (USA)

20. Bloemexim Sp. z.o.o. (Poland)

21. Bojie Local Products Company, Ltd. (China)

22. Brand Flowers, Inc. (USA)

23. Bulbs4U (UK)

24. California Pajarosa Floral (USA)

25. Camflor, Inc. (USA)

26. Carvalhais & Ferreira LDA (Portugal)

27. Challet Hérault (France)

28. Charlotte's Garden (USA)

29. China TRD Company Ltd. (China)

30. CitiFloral Inc., A Little Shop Of Flowers (USA)

31. Creekside Flower Gardens (Canada)

32. Darvonda Nurseries Limited (Canada)

33. Decor Foliage (Pvt) Ltd. (Sri Lanka)

34. Delphiniumkwekerij v.o.f. L. Westhoff & Zn. (The Nether lands)

35. Dinihanian Floral Products, Inc. (USA)

36. Dole Food Company, Inc. (USA)

37. Dos Gringos (USA)

38. Dos Osos Multifloro (USA)

39. Dramm & Echter, Inc. (USA)

40. Duferflower Srl (Italy)

41. Ecovida & Campo Ltda C.I (USA)

42. Ernst Benary Samenzucht GmbH (Germany)

43. Esmeralda Farms, Inc. (USA)

44. Eufloria Flowers (USA)

45. Euro-Asia Agricultural (Holdings) Co. (Hong Kong)

46. Ever-Bloom, Inc. (USA)

47. Exotica Sal (Lebanon)

48. Fable Farms Ltd. (Canada)

49. Farmhouse Flowers & Plants (USA)

50. Flamingo Holdings (UK)

51. Florabundance, Inc. (USA)

52. Floraco Pty., Ltd. (Australia)

53. Flores de Funza SA C.I. (USA)

54. Florimex International BV (The Netherlands)

Florimex Germany GmbH & Co., KG. (Germany)

Florimex Japan Ltd. (Japan)

Florimex UK Limited (UK)

55. Flower Plus Limited (UK)

56. FlowersBulbs.Com (USA)

57. FlowerZone International Ltd. (New Zealand)

58. Forest Ferns CC (South Africa)

59. Fragrant Farms (USA)

60. Fred C. Gloeckner & Company, Inc. (USA)

61. Freesia BV (The Netherlands)

62. Fresh Tulips USA LLC (USA)

63. Fujian Riyi Flower Co., Ltd. (China)

64. Gabilan Wholesale Flowers (USA)

65. Gallup & Stribling Orchids (USA)

66. Gee Tee Bulb Co. (UK)

67. Golden State Bulb Growers (USA)

Calla Co. (USA)

68. Grandiflora Nurseries Pty., Ltd. (Australia)

69. Green Valley Growers (USA)

70. Grow Green Biosciences Pvt., Ltd. (India)

71. Growingtulips.Com (The Netherlands)

72. Herlihy Farms (USA)

73. High Meadow Flower Farm (USA)

74. Hilltop Greenhouses Ltd. (Canada)

75. Hole's Greenhouses And Gardens Ltd. (Canada)

76. Hollandia Greenhouses Ltd. (Canada)

77. Huiskulan Puutarha Oy (Finland)

78. Hyperactive Farms, Inc. (USA)

79. Ivy Acres, Inc. (USA)

80. Jiaoda Agricultural Science (Xinqiao) Horticultural Garden (China)

81. Johannes Flowers, Inc. (USA)

82. Justflowers.Com (USA)

83. Karuturi Floritech Ltd. (India)

84. Kato Cut Flowers, Inc. (USA)

85. KB Orchids International Co., Ltd. (Thailand)

86. Kelley Wholesale Florist, Inc. (USA)

87. Kendall Farms (USA)

88. Klahanie Greenhouses Ltd. (Canada)

89. Ko Kolk Hortensias Bv (The Netherlands)

90. Kunming Yunlan Flower Company (China)

91. Kvetozel Sro (Slovakia)

92. L H Flowers Ltd. (Scotland)

93. La Centrale Dia Fleurs (France)

94. Langeveld Bulb Co., Inc. (USA)

95. Lara Tarim Ticaret Pazarlama Ltd., Sti. (Turkey)

96. Len Busch Roses, Inc. (USA)

97. Lepolan Puutarha Oy (Finland)

98. Les 3 Moulins (France)

99. Lingarden Limited (UK)

100. Magic Flowers (USA)

101. Magnolia Firm (Russia)

102. Mainland Mart (USA)

103. Manatee Floral, Inc. (USA)

104. Mellano & Company (USA)

105. Mercado Rivera SL (Spain)

106. Michigan Bulb Company (USA)

107. Mori Nurseries Limited (Canada)

108. Mother Herbs (P) Ltd. (India)

109. Mt. Eden Floral Company (USA)

110. Muchea Gold (Australia)

111. Multifora (Spain)

112. Myriad Flowers International, Inc. (USA)

113. Natural Flora (India)

114. Netherland Bulb Co., Inc. (The Netherlands)

115. Newport Floral Connection (USA)

116. Nexus Florist (India)

117. Nora Farm (Egypt)

118. Nupur Biotech Pvt., Ltd. (India)

119. Oak Hill Farm (USA)

120. Obies Floral (USA)

121. Obra Verde Growers (USA)

122. Ocean Breeze International (USA)

123. Ocean View Flowers (USA)

124. Olive Modern Agriculture Development Company Ltd. (China)

125. Onos Greenhouses Ltd. (Canada)

126. Orchids For You (UK)

127. Organic Bouquet, Inc. (USA)

128. Oriental Orchids (Canada)

129. P. Kooij en Zonen BV (The Netherlands)

130. Pacific Callas (USA)

131. Pajaro Valley Greenhouses, Inc. (USA)

132. Pajarosa Floral (USA)

133. PanAmerican Seed Co. (USA)

134. Parkland Wholesale Flowers (Australia)

135. Parkovi doo (Croatia)

136. Partaharjun Puutarha OY (Finland)

137. Peony Patch (USA)

138. Philippine Cut Flower Corporation (The Philippines)

139. Pioneer Flower Farms Limited (Canada)

140. Pittsburgh Cut Flower Company (USA)

141. Plant Delights Nursery, Inc. (USA)

142. Provide Commerce, Inc. - Proflowers (USA)

143. Pyramid Flowers, Inc. (USA)

144. Rainbow Greenhouses, Inc. (Canada)

145. Ramsbotham's Riverview Farm (USA)

146. Regency Orchids (New Zealand)

147. Rio Roses (USA)

148. Rosa Flora Limited (Canada)

149. Rose Story Farm (USA)

150. Rose-A-Lea Gardens Limited (Canada)

151. Roya Flowers (Spain)

152. S&R Flowers (USA)

153. Sadzonki Chryzantem (Poland)

154. Sathuta International (Private) Limited (Sri Lanka)

155. Schreiner's Gardens (USA)

156. Shanghai Meilong Yu's Flower Nursery Company Ltd. (China)

157. Shanghai Metropolis Flowers' Harbor Company Ltd. (China)

158. Soex Flora (India)

159. Sörby Handelsträdgård AB (Sweden)

160. Speaking Roses International, Inc. (USA)

161. Star Valley Flowers, Inc. (USA)

162. Starkl GesmbH Anton (Austria)

163. Stevens And Son Wholesale Florist (USA)

164. Sunshine Floral, Inc. (USA)

165. Super Fresh Co., Ltd. (Thailand)

166. Sutton Seeds (UK)

167. Sweet Pea Gardens & Greenhouses (USA)

168. T. Larry Jones, Inc. (USA)

169. Taisuco Canada Agriculture Corporation (Canada)

170. Tanusi Corporation (USA)

171. Tayama Greenhouses, Inc. (USA)

172. Teshuva Agricultural Projects Ltd. (Israel)

173. The Grower’s Box LLC (USA)

174. The Lily Pad (USA)

175. The Sunborn Gardens (USA)

176. The Sun Valley Group (USA)

177. The Tulip Garden Nursery (Australia)

178. Third Branch Flower LLC (USA)

179. Three Toads Farm (USA)

180. Topstar Floral, Inc. (USA)

181. TulipWorld (USA)

182. Valley Flowers, Inc. (USA)

183. Valley Orchids (Australia)

184. Vegia AS (Slovakia)

185. VN Greenhouses Ltd. (Canada)

186. VYN Flowers, Inc. (Canada)

187. W. Kordes' Söhne Rosenschulen GmbH & Co., KG. (Germany)

188. Westcan Greehouses Limited (Canada)

189. Wildseed Farms (USA)

190. Willem Van Herreweghe (Belgium)

191. William Dam Seeds Ltd. (Canada)

192. Winchester Growers Ltd. (UK)

193. Wise Acre Farm Gourds & Gourd Creations (USA)

194. Wollam Gardens (USA)

195. World Flowers Ltd. (UK)

196. XENIOS Dutch Growers Limited (Canada)

197. Yamashita Flower Farm, Inc. (USA)

198. Ye Fan Flower Store (China)

199. Yuanjiang Xingyuan Service Co., Ltd. (China)

200. Yunnan Sanduo Flower Company (China)

201. Ziegler Garden (USA)

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