2006 The Immediate Consumption Beverage Marketplace in the U.S. : Market Research Report

2006 The Immediate Consumption Beverage Marketplace in the U.S.

Published by: Beverage Marketing Corporation

Published: Nov. 1, 2006 - 341 Pages

TABLE OF EXHIBITS

I. THE U.S. IMMEDIATE CONSUMPTION BEVERAGE MARKET

DEFINITIONS USED IN THIS REPORT

INTRODUCTION

Immediate Consumption versus Take Home

Overview

Immediate Consumption Beverages by Category

Overview

Beer

Bottled Water

Coffee

Fruit Beverages

Milk

RTD Tea

Carbonated Soft Drinks

Sports Drinks

Distilled Spirits

Wine

Exhibits

II. VENDING AND VISICOOLER PLACEMENTS AND TRENDS

Vending Machines and Other Cold-Drink Equipment

Overview

Marketing

New Technology

Exhibits

III. THE U.S. IMMEDIATE CONSUMPTION BEER MARKET

The Immediate Consumption Beer Market

Overview

Immediate Consumption Beer by Outlet

Packaged versus Draft Beer

The Top Ten Draft Beer Consumption States

Imported Packaged and Draft Beer Volume

Leading Immediate Consumption Brewers and Brands

Exhibits

IV. THE U.S. IMMEDIATE CONSUMPTION BOTTLED WATER MARKET

The Immediate Consumption Bottled Water Market

Overview

Convenience Waters

Club Soda/Seltzer

Exhibits

V. THE U.S. IMMEDIATE CONSUMPTION COFFEE MARKET

The Immediate Consumption Coffee Market

Overview

Marketing

Exhibits

VI. THE U.S. IMMEDIATE CONSUMPTION FRUIT BEVERAGE MARKET

The National Fruit Beverage Market

Overview

The Immediate Consumption Fruit Beverage Market

Overview

Marketing

Exhibits

VII. THE U.S. IMMEDIATE CONSUMPTION MILK MARKET

The Immediate Consumption Milk Market

Overview

Marketing

Exhibits

VIII. THE U.S. IMMEDIATE CONSUMPTION RTD TEA MARKET

The National Ready-to-Drink Tea Market

Overview

The Immediate Consumption Ready-to-Drink Tea Market

Overview

Marketing

Exhibits

IX. THE U.S. IMMEDIATE CONSUMPTION SOFT DRINK MARKET

The National Soft Drink Market

Overview

The Immediate Consumption Soft Drink Market

Overview

Marketing

Exhibits

X. THE U.S. IMMEDIATE CONSUMPTION SPORTS DRINK MARKET

The National Sports Drink Market

Overview

The Immediate Consumption Sports Drink Market

Overview

Marketing

Exhibits

XI. THE U.S. IMMEDIATE CONSUMPTION WINE AND SPIRITS MARKETS

The National Wine and Spirits Markets

Overview

Wine

Distilled Spirits

The Immediate Consumption Wine and Spirits Markets

Overview

Exhibits

XII. LEADING FOODSERVICE AND IMMEDIATE CONSUMPTION COMPANIES

The Leading Beverage Retail and Foodservice Channels

Overview

Leading Restaurant Chains in the U.S.

Overview

MCDONALD’S CORPORATION

Overview

Marketing

YUM! BRANDS, INC.

Overview

Marketing

BURGER KING CORPORATION

Overview

Marketing

WENDY’S INTERNATIONAL, INC.

Overview

Marketing

DARDEN RESTAURANTS, INC.

Overview

Marketing

STARBUCKS CORPORATION

Overview

Marketing

Leading Convenience Store Chains in the U.S.

Overview

7-ELEVEN, INC.

Overview

Marketing

Leading Foodservice Contractors in the U.S.

Overview

COMPASS GROUP

Overview

Marketing

ARAMARK CORPORATION

Overview

Marketing

SODEXHO USA

Overview

Marketing

DELAWARE NORTH COMPANIES

Overview

Marketing

HMSHOST CORPORATION

Overview

Marketing

Leading Hotel Chains in the U.S.

Overview

MARRIOTT INTERNATIONAL, INC.

HILTON HOTELS CORPORATION

Educational Channels

Colleges and Universities

School Districts

Healthcare Channels.

Exhibits

XIII. THE PROJECTED U.S. IMMEDIATE CONSUMPTION BEVERAGE MARKET

The Projected Immediate Consumption Market

Overview

Beer

Bottled Water

Coffee

Fruit Beverages

Milk

RTD Tea

Carbonated Soft Drinks

Sports Drinks

Distilled Spirits

Wine

Exhibits

List of Exhibit

I. THE U.S. IMMEDIATE CONSUMPTION BEVERAGE MARKET

1 U.S. Beverage Market Immediate Consumption vs. Take Home Volume 1996 - 2005

2 U.S. Beverage Market Immediate Consumption vs. Take Home Share 1996 - 2005

3 U.S. Beverage Market Immediate Consumption vs. Take Home Growth 1997 - 2005

4 U.S. Beverage Market Immediate Consumption vs. Take Home Gallons Per Capita 1996 - 2005

5 U.S. Beverage Market Immediate Consumption Volume by Category 2000 - 2005

6 U.S. Beverage Market Share of Immediate Consumption Volume by Category 2000 - 2005

7 U.S. Beverage Market Change in Immediate Consumption Volume by Category 2001 - 2005

II. VENDING AND VISICOOLER PLACEMENTS AND TRENDS

8 Estimated U.S. Cold Drink Equipment Placements 2006

9 Estimated Share of Cold Drink Equipment Placements 2006

III. THE U.S. IMMEDIATE CONSUMPTION BEER MARKET

10 U.S. Beer Market Immediate Consumption vs. Take Home Volume 1996 - 2005

11 U.S. Beer Market Immediate Consumption vs. Take Home Share 1996 - 2005

12 U.S. Beer Market Immediate Consumption vs. Take Home Growth 1997 - 2005

13 U.S. Beer Market Estimated Immediate Consumption Volume and Share by Outlet Type 2005

14 U.S. Beer Market Packaged and Draft Barrelage and Share 1975 - 2005

15 U.S. Beer Market Change in Packaged and Draft Barrelage 1980 - 2005

16 The Leading States in Draft Beer Barrelage 2000 - 2005

17 Imported Beer Packaged vs. Draft Volume and Share 1972 - 2005

18 Imported Beer Packaged vs. Draft Growth 1973 - 2005

19 Leading Immediate Consumption Brewers Dollar Share 2005

20 Leading Immediate Consumption Beer Brands 2005

IV. THE U.S. IMMEDIATE CONSUMPTION BOTTLED WATER MARKET

21 U.S. Bottled Water Market Immediate Consumption vs. Take Home Volume 1995 - 2005

22 U.S. Bottled Water Market Immediate Consumption vs. Take Home Share 1995 - 2005

23 U.S. Bottled Water Market Immediate Consumption vs. Take Home Growth 1996 - 2005

24 U.S. Convenience Water Market Immediate Consumption vs. Take Home Volume 1995 - 2005

25 U.S. Convenience Water Market Immediate Consumption vs. Take Home Share 1995 - 2005

26 U.S. Convenience Water Market Immediate Consumption vs. Take Home Growth 1996 - 2005

27 U.S. Club Soda/Seltzer Market Immediate Consumption vs. Take Home Volume 2000 - 2005

28 U.S. Club Soda/Seltzer Market Immediate Consumption vs. Take Home Share 2000 - 2005

29 U.S. Club Soda/Seltzer Market Immediate Consumption vs. Take Home Growth 2001 - 2005

V. THE U.S. IMMEDIATE CONSUMPTION COFFEE MARKET

30 U.S. Coffee Market Immediate Consumption vs. Take Home Volume 1995 - 2005

31 U.S. Coffee Market Immediate Consumption vs. Take Home Share 1995 - 2005

32 U.S. Coffee Market Immediate Consumption vs. Take Home Growth 1996 - 2005

VI. THE U.S. IMMEDIATE CONSUMPTION FRUIT BEVERAGE MARKET

33 U.S. Fruit Beverage Market Immediate Consumption vs. Take Home Volume 2000 - 2005

34 U.S. Fruit Beverage Market Immediate Consumption vs. Take Home Share 2000 - 2005

VI. THE U.S. IMMEDIATE CONSUMPTION FRUIT BEVERAGE MARKET (cont’d)

35 U.S. Fruit Beverage Market Immediate Consumption vs. Take Home Growth 2001 - 2005

36 U.S. Fruit Beverage Market Immediate Consumption Volume 2000 - 2005

37 U.S. Fruit Beverage Market Share of Immediate Consumption Volume 2000 - 2005

38 U.S. Fruit Beverage Market Change in Immediate Consumption Volume 2001 - 2005

VII. THE U.S. IMMEDIATE CONSUMPTION MILK MARKET

39 U.S. Milk Market Immediate Consumption vs. Take Home Volume 1995 - 2005

40 U.S. Milk Market Immediate Consumption vs. Take Home Share 1995 - 2005

41 U.S. Milk Market Immediate Consumption vs. Take Home Growth 1996 - 2005

42 U.S. Milk Market Immediate Consumption Volume by Channel 1995 - 2005

43 U.S. Milk Market Immediate Consumption Share by Channel 1995 - 2005

44 U.S. Milk Market Immediate Consumption Growth by Channel 1996 -2005

VIII. THE U.S. IMMEDIATE CONSUMPTION RTD TEA MARKET

45 U.S. RTD Tea Market Immediate Consumption vs. Take Home Volume 1995 - 2005

46 U.S. RTD Tea Market Immediate Consumption vs. Take Home Share 1995 - 2005

47 U.S. RTD Tea Market Immediate Consumption vs. Take Home Growth 1996 - 2005

48 U.S. RTD Tea Market Immediate Consumption Volume by Channel 1995 - 2005

49 U.S. RTD Tea Market Immediate Consumption Share by Channel 1995 - 2005

50 U.S. RTD Tea Market Immediate Consumption Growth by Channel 1996 - 2005

IX. THE U.S. IMMEDIATE CONSUMPTION SOFT DRINK MARKET

51 U.S. Carbonated Soft Drink Market Immediate Consumption vs. Take Home Volume 1995 - 2005

52 U.S. Carbonated Soft Drink Market Immediate Consumption vs. Take Home Share 1995 - 2005

53 U.S. Carbonated Soft Drink Market Immediate Consumption vs. Take Home Growth 1996 - 2005

54 U.S. Carbonated Soft Drink Market Immediate Consumption Volume by Channel 2000 - 2005

55 U.S. Carbonated Soft Drink Market Share of Immediate Consumption Volume by Channel 2000 - 2005

56 U.S. Carbonated Soft Drink Market Change in Immediate Consumption Volume by Channel 2001 - 2005

57 U.S. Carbonated Soft Drink Market Packaged and Fountain Gallonage and Growth 1975 - 2005

58 U.S. Carbonated Soft Drink Market Packaged and Fountain Share 1975 - 2005

59 Vended Soft Drink Volume in Cans, Bottles and Cups 2000 - 2005

60 Vended Soft Drink Share in Cans, Bottles and Cups 2000 - 2005

61 Vended Soft Drink Growth in Cans, Bottles and Cups 2001 - 2005

62 U.S. Carbonated Soft Drink Market Estimated Franchise Company Fountain Share 2000 - 2005

X. THE U.S. IMMEDIATE CONSUMPTION SPORTS DRINK MARKET

63 U.S. Sports Drink Market Immediate Consumption vs. Take Home Volume 1995 - 2005

64 U.S. Sports Drink Market Immediate Consumption vs. Take Home Share 1995 - 2005

65 U.S. Sports Drink Market Immediate Consumption vs. Take Home Growth 1996 - 2005

66 U.S. Sports Drink Market Immediate Consumption Volume by Channel 1995 - 2005

67 U.S. Sports Drink Market Immediate Consumption Share by Channel 1995 - 2005

68 U.S. Sports Drink Market Immediate Consumption Growth by Channel 1996 - 2005

XI. THE U.S. IMMEDIATE CONSUMPTION WINE AND SPIRITS MARKETS

69 U.S. Wine Market Immediate Consumption vs. Take Home Volume 1995 - 2005

70 U.S. Wine Market Share of Immediate Consumption vs. Take Home Volume 1995 - 2005

71 U.S. Wine Market Change in Immediate Consumption vs. Take Home Volume 1996 - 2005

72 U.S. Distilled Spirits Market Immediate Consumption vs. Take Home Volume 1995 - 2005

73 U.S. Distilled Spirits Market Share of Immediate Consumption vs. Take Home Volume 1995 - 2005

74 U.S. Distilled Spirits Market Change in Immediate Consumption vs. Take Home Volume 1996 - 2005

XII. LEADING FOODSERVICE AND IMMEDIATE CONSUMPTION COMPANIES

75 Estimated Total U.S. Beverage Retail Locations 1995 - 2005

76 Projected Total U.S. Restaurant Industry Food and Drink Sales and Growth 2005 - 2006

77 Estimated Total U.S. Top 10 Chain Restaurant Companies Sales and Primary Soft Drink Brands 2005

78 Top 10 U.S. Convenience Store Companies Locations and Estimated Sales 2005

79 Estimated Total U.S. Sales of Top National Contractor Companies 2001 - 2005

80 Estimated Total U.S. Top Hotel Chains by Foodservice Sales 2000 - 2005

81 Estimated Total U.S. Top Self-Op Colleges by Foodservice Sales 2005

82 Estimated Total U.S. Top Contract Colleges by Foodservice Sales 2005

83 Estimated Total U.S. Top 20 School Districts by Foodservice Purchases 2003 - 2005

84 Estimated Total U.S. Top Self-Op Hospitals by Foodservice Sales 2005

85 Estimated Total U.S. Top Contracted Hospitals by Foodservice Sales 2005

XIII. THE PROJECTED U.S. IMMEDIATE CONSUMPTION BEVERAGE MARKET

86 Projected U.S. Immediate Consumption Beverage Market Volume by Category 2005 - 2010

87 Projected U.S. Immediate Consumption Beverage Market Share of Volume by Category 2005 - 2010

88 Projected U.S. Immediate Consumption Beverage Market Growth by Category 2005 - 2010

Abstract

Drinking on the go. If it’s consumed within 20 minutes of purchase, it’s in this report, which explores 10 beverage categories and a variety of purchase venues including down-the-street, c-stores and foodservice

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2006 The Immediate Consumption Beverage Marketplace in the U.S.

Table of Contents

Abstract