Helping Healthcare Organizations Compete in a Consumer-driven Environment (Customer Focus)

Published by: Datamonitor

Published: Nov. 10, 2006 - 13 Pages

Table of Contents

DATAMONITOR VIEW

CATALYST

SUMMARY

Although adoption of EHRs and PHRs is low, healthcare providers recongize their value, and

Improving quality of care will drive adoption of consumer-driven healthcare technologies

METHODOLOGY

ANALYSIS

Consumer-driven healthcare is here and visibly impacting healthcare organizations

Consumerism in healthcare is the product of several market forces

Consumerism is felt by all stakeholders in healthcare, but particularly by providers

Providers are faced with new types of challenges related to both culture and technology

Although adoption of EHRs and PHRs is low, healthcare providers recongize their value

EHRs and PHRs remain an emerging solution area

Yet, EHRs and PHRs are a top priority for healthcare organizations

Providers prioritize IT spending with the consumer in mind

Healthcare organizations require technological progress that addresses standards and integration obstacles

EHRs will pave the wave for the adoption of other consumer-driven healthcare technologies, such as PHRs

ACTIONS

Target patient-centric services and products

Stay in front of market trends as there is no room for error with your healthcare clients

Do not lose sight of your other target customer: the consumer

APPENDIX

Definitions

Extended methodology

Datamonitor's ongoing primary research efforts

External secondary research and sources

Further reading

Ask the analyst

List of Figures

Figure 1: Most providers are feeling the impact of consumerism right now

Figure 2: Consumer-driven healthcare poses new challenges for providers

Figure 3: Personal Health Records (PHR) adoption is low but will grow over time

Figure 4: Personal health records are a top priority for healthcare organizations

Figure 5: Healthcare provider organizations are prioritizing their IT spending projects with consumerism in mind

Figure 6: Several obstacles must be addressed in order for EHRs to become mainstream

Figure 7: Integration is an important functionality of electronic health records both in North America and in Europe

Abstract

• Analyzes end-user issues driving healthcare organizations to adopt new technologies
• Based on Business Trends Survey of 100 healthcare providers interviewed in Q1 2006
• Provides advice to overcome challenges to deeper investment in consumer-driven healthcare technologies such as EHRs and PHRs
• Predicts how adoption of consumer-driven healthcare will change the roles stakeholders

• Validate your market messaging and positioning in the healthcare market
• Tailor your healthcare strategy to address specific pain points facing providers and payers
• Compare market opportunities across geographies

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