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HMI For Vehicle Applications - Technology Roadmaps, OEM Strategies, Opportunities and Implications

Published by: Frost & Sullivan

Published: Oct. 11, 2006 - 140 Pages


Table of Contents


1. Executive Summary
        1. Introduction
                  1. Introduction
        2. Key Research Findings
                  1. Product Map
                  2. Technology Roadmap
                  3. Vehicle Manufacturer Preferences
                  4. Supplier Benchmarking
                  5. Strategic Conclusions
 
2. Technology Roadmap Drivers-Restraints and Cross-domain Application Analysis
        1. Introduction
                  1. HMI Definition
                  2. Research Methodology
        2. Definitions
                  1. Definitions
        3. Product Map and Technology Roadmap
                  1. Input Technology Options
                  2. Output Technology Options
        4. Localisation of HMI Intelligence
                  1. Definition
                  2. Vehicle Manufacturer Localisation Strategies
        5. Key Industry Challenges
                  1. Key Market Challenges
                  2. Key Technical Challenges
        6. Key Market Drivers and Restraints
                  1. Market Driver - Impact Analysis
                  2. Market Restraints - Impact Analysis
        7. Legislative Trends
                  1. Regulations Regarding HMI
                  2. EU-level Project on HMI
        8. Applications in Safety
                  1. Key Factors Influencing HMI Demand
                  2. Existing Input and Output HMI Options
                  3. Vehicle Manufacturer Preferences for Input and Output Options
                  4. Driver Distraction Analysis
        9. Applications in Comfort and Telematics Infotainment
                  1. Key Factors Influencing HMI Demand
                  2. Existing Input and Output HMI Options
                  3. Vehicle Manufacturer Preferences for Input and Output Options
                  4. Driver Distraction Analysis
        10. Application in Other Relevant Domains
                  1. Key Trends and Future Outlook
 
3. Market Measurements
        1. Introduction
                  1. Introduction
        2. Total European Market for Multi-functional Switches Displays and Voice Recognition
                  1. Total European Market for Multi-functional Switches Displays and Voice Recognition
        3. Total European Market for Multi-functional Switches
                  1. Total European Market for Multi-functional Switches
        4. Total European Market for Displays
                  1. Total European Market for Displays
        5. Total European Market for Voice Recognition
                  1. Total European Market for Voice Recognition
 
4. Vehicle Manufacturer Profiles
        1. HMI Preference Matrix
                  1. HMI Preference Matrix
        2. Supplier Selection Criteria
                  1. Supplier Selection Criteria
        3. Input and Output Option Road map
                  1. BMW
                  2. DaimlerChrysler-Mercedes Benz
                  3. Fiat
                  4. Ford Brand
                  5. Jaguar PAG
                  6. Volvo PAG
                  7. General Motors
                  8. PSA Peugeot Citroen
                  9. Renault
                  10. Toyota
                  11. Audi
                  12. Volkswagen
 
5. Supplier Profiles
        1. Alps
                  1. HMI Definition and Philosophy
                  2. Product Portfolio
                  3. Future Focus
        2. Hella
                  1. HMI Definition and Philosophy
                  2. HMI Capabilities
        3. Preh
                  1. HMI Definition and Philosophy
                  2. HMI Capabilities
        4. Siemens VDO
                  1. HMI Definition and Philosophy
                  2. HMI Capabilities
        5. SVOX
                  1. SVOX
 
6. Strategic Analysis
        1. Strategic Analysis
                  1. HMI Enhancement Preferences
                  2. PESTLe Analysis
                  3. Product Life Cycle Model
                  4. Opportunities
                  5. Threats

Abstract

Research service discusses the European HMI market for vehicle application. It illustrates following main issues regarding HMI for vehicle applications:HMI definition preferred by vehicle manufacturers and suppliers, Input and output options either available or expected in the future, Legislative trends regarding HMI, Market Driver and Restraints affecting the demand of HMI in vehicles, Market and technical challenges the market players are facing in introducing any HMI technology, Analysis of application of HMI in safety, comfort, infotainment, telematics, chassis functions and powertrain, Market players profiles and their strategies.

Research Overview

This Frost & Sullivan research service entitled HMI for Vehicle Applications - Technology Roadmaps, OEM Strategies, Opportunities and Implications provides an analysis of the penetration rates of various advanced user interfaces. It also discusses the drivers and restraints affecting the demand for user interfaces and the challenges OEMs are facing in introducing them in their vehicles. In this research service, Frost & Sullivan's expert analysts thoroughly examine the following technologies: input user interface and output user interface.

Market Sectors

Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
  • Input user interface
  • Output user interface
Technologies

The following technologies are covered in this research:
  • Speech to text, voice recognition, switches, multi-functional switches, touch screens, handwriting recognition and fingerprint recognition
  • Text-to-speech, displays, tactile feedback and other haptic feedbacks
Market Overview

Localisation of HMI Provides New Growth Opportunities in Maturing HMI Market

Human machine interface (HMI) facilitates interaction between the driver and the vehicle, especially to make the process of using the system efficient and effective. HMI can also be termed as user interface. It provides a means of input and output for the system. A key trend in the European automotive industry is the increasing localisation of HMI wherein user interfaces of various comfort and safety systems are integrated into a single, comprehensive system through either software or hardware. In fact, it is the growing number of such systems in vehicles today, and consequently the number of user interfaces, that has driven the automotive industry towards localisation of HMI. "As a result, a new growth area has emerged in the maturing HMI market and manufacturers that offer low-cost integrated systems are well-placed to exploit the opportunities it holds," notes the analyst of this research service.

Strong opportunities also exist for new suppliers looking to enter this market. For instance, switch suppliers can leverage their expertise in this area to develop multifunctional switches, which are fast gaining popularity in the European market among several premium vehicle manufacturers. Similarly, display manufacturers can also look at expanding into the area of touch screens. Suppliers of electronic control units (ECU) will also have increased opportunities to provide advanced solutions. The challenge for ECU manufacturers will be to design a product that seamlessly integrates the user interface and the intelligence of multiple comfort and safety systems.

Advanced HMI Technologies in Demand due to their Ability to Minimise Driver Distraction and Improve Safety

Growing demand for comfort and convenience in vehicles and increasing safety concerns have prompted the need for advanced HMI technologies such as voice recognition, steering wheel mounted switches, head-up display and multi-functional switches. Such technologies allow easy accessibility to various in-vehicle systems, reducing driver distraction and enhancing driver safety. This is a critical advantage, especially considering the fact that driver distraction issues are on the rise due to the considerable number of in-vehicle systems and a complex user interface.

"Due to rising driver distraction issues, it is very important to adapt the kind of user interface according to the driving condition," says the analyst. "This is where localisation helps as it offers the multi-modality feature where one particular system can be accessed by more than one user interface." However, the localisation of HMI calls for a high degree of system integration in addition to the installation of advanced technologies and this can prove to be an expensive proposition. Therefore, stand-alone system manufacturers need to either provide integrated solutions or partner with other suppliers to do so. Multi-system providers are likely to reap maximum benefit as they already have expertise in various stand-alone interfaces, making system integration an easier task for them.

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