2006 Global Internet - The Emerging Internet Economy

Published by: Paul Budde Communication Pty Ltd

Published: Nov. 14, 2006 - 199 Pages

Table of Contents

1. INDUSTRY OVERVIEW

1.1 The Internet and the web

1.2 Historical growth of the Internet

1.2.1 The Pentagon Internet (GIG)

1.3 Internet hosts

1.4 Domain names

1.4.1 Native language Internet addresses

1.5 Web server software

1.6 The World Wide Web

1.6.1 Introduction

1.6.2 Browsers

1.7 Search engines

1.7.1 Google still the leader

1.8 Websites

1.8.1 Website growth

1.8.2 Website audience statistics

1.8.3 Internet portals

1.9 The ISP market

1.9.1 ISPs conquering the world

1.9.2 ISPs and the Internet Economy

1.9.3 Marketing strategies: the role of ISPS

1.10 Grid commuting will change the Internet - analysis

2. THE INTERNET ECONOMY

2.1 Market overview

2.1.1 Key parameters

2.1.2 The rise and rise of the Internet economy

2.1.3 Broadband - a trillion dollar industry in the making

2.1.4 How to develop the broadband economy

2.2 Internet economy analysis

2.2.1 One million companies already depend on the Internet economy

2.2.2 Internet economy is looking for bypasses

2.2.3 Net neutrality - an important element for the Internet economy

2.2.4 Changing Internet business models

2.2.5 Permission based marketing

2.3 Internet economy services

2.3.1 E-commerce

2.3.2 Tele-education and Tele-Health

2.4 Internet economy statistics and forecasts

2.5 Consumer content and services overview

2.5.1 New emerging business models

2.5.2 The online content market

2.5.3 Key online content and services

2.5.4 Digital Rights Management (DRM)

2.6 Blogs and user generated content (UGC)

2.6.1 User Generated Content (UGC)

2.6.2 Blogging and web publishing

2.6.3 Social networking

2.6.4 Statistics and forecasts

2.6.5 Ad spending statistics

2.7 Market statistics

2.7.1 Statistics and forecasts

2.7.2 Internet traffic and bandwidth statistics

2.7.3 Language statistics

2.7.4 Time spent online in 2006

2.8 Net neutrality analysis

2.8.1 Introduction

2.8.2 Network neutrality - a global issue

2.8.3 Carriers in competition with content providers

2.8.4 Developments in the USA

2.8.5 No-one owns the Internet

3. DIGITAL MEDIA

3.1 Internet media companies

3.1.1 From old to new media

3.1.2 Google

3.1.3 Yahoo!

3.1.4 News Corp and subsidiaries

3.1.5 Amazon and online entertainment

3.1.6 AOL - redefining its future

3.1.7 Digital media applications

3.1.8 Internet media bypassing the telcos

3.2 Industry business models

3.2.1 The role of the telcos

3.2.2 The role of the broadcasters

3.2.3 The role of the content providers

3.2.4 The role of the IT industry

3.2.5 Triple play business models

3.2.6 Internet economy based business models

3.3 Advertising strategies, overview, revenues

3.3.1 Measuring digital media revenues

3.3.2 Internet advertising

3.3.3 Advertising statistics and market trends

3.3.4 Dubious ‘advertising’ tactics

3.3.5 Advertising and the digital media - analysis

3.3.6 Interactive advertising

4. REGIONAL OVERVIEWS

4.1 North America

4.1.1 USA

4.1.2 Canada

4.2 Latin America

4.3 Europe

4.3.1 Western Europe

4.3.2 Eastern Europe

4.4 Africa / Middle East

4.4.1 Africa

4.4.2 Middle East

4.5 Asia

4.5.1 Market overview

4.5.2 Cultural and regulatory issues

4.5.3 Public Internet access

4.5.4 Internet advertising

4.5.5 Internet data centres

4.5.6 Broadband TV (IPTV)

4.6 Pacific Region

4.6.1 Australia

4.6.2 New Zealand

5. TECHNOLOGY

5.1 Overview

5.1.1 Introduction

5.1.2 Conclusion

5.2 TCP, UDP

5.2.1 Introduction

5.2.2 UDP, TCP packets

5.2.3 IP Addresses

5.2.4 Transition to IPV6

5.3 Web browsing, routing and flexibility

5.3.1 A web browsing example of TCP and HTTP

5.3.2 Routing, speed and reliability

5.3.3 Flexibility and contrasts with the phone system

5.4 The Domain Name System - DNS

5.4.1 Text names and IP addresses

5.4.2 Name servers

5.4.3 Example of a primary name server

5.4.4 Sub-domains

5.4.5 IDNA - non-latin characters in domain names

5.4.6 Top Level Domains

5.4.7 Registering a Domain Name

5.4.8 DNS in action - translating a name into an IP address

5.5 Email

5.5.1 Clients and servers

5.5.2 Simple Mail Transport Protocol - SMTP

5.5.3 Security limitations of SMTP

5.5.4 Encryption for security and authentication

5.5.5 Protocols for retrieving emails

5.5.6 Attachments

5.5.7 Operational guidelines and plain-text formats

5.5.8 Email discussion lists

6. GLOSSARY OF ABBREVIATIONS

Exhibit 1 - The phenomenon of the 1990s

Exhibit 2 - Implications of ending net neutrality

Exhibit 3 - Advantages of tele-medicine

Exhibit 4 - Advantages of Tele-medicine

Exhibit 5 - Applications of Microsoft’s Virtual Earth

Exhibit 6 - Social networking websites - examples - 2006

Exhibit 7 - Implications of ending net neutrality

Exhibit 8 - Intermix Media and MySpace

Exhibit 9 - Media centre devices

Exhibit 10 - Digital media marketing commandments

Exhibit 11 - Implications of ending net neutrality

Exhibit 12 - Asia’s broadband market - countries ranked by household penetration - June 2006

Exhibit 13 - An 8 address TCP/IP subnet

Exhibit 14 - Traceroute of Routers between Melbourne and Iceland

Exhibit 15 - Generic Top Level Domains

Exhibit 16 - Australian Second Level Domains

Table 1 - Internet users - 1990 - 2006

Table 2 - Growth in the number of Internet hosts - 1984; 1991 - 2005

Table 3 - Number of Domain Names by country - August 2006

Table 4 - Major domain names by host - 2003 - 2006

Table 5 - Internet users by language - 2002; 2005

Table 6 - International domain names registered by country - 2004

Table 7 - Web server market share - 2003 - 2006

Table 8 - How people find websites

Table 9 - Percentage of online searches conducted on leading search engines in the US - 2006

Table 10 - Global market share of Google and Yahoo! - November 2005

Table 11 - Top 3 worldwide websites - 2006

Table 12 - Top 6 US websites and audience - combined home and work - March 2006

Table 13 - B2B global revenues - 1998 - 2005

Table 14 - US online spending revenue for top 4 product types - 2006

Table 15 - Amount spent online by US consumers - 2004 - 2005

Table 16 - Consumers who have used Internet dating in European countries - 2005

Table 17 - Top 5 e-government countries - 2005

Table 18 - Forecasts and estimates of US online travel revenues - 2003 - 2009

Table 19 - Total and online US travel revenues and estimates - 2003 - 2009

Table 20 - Unique visitors to the most popular blogging service worldwide - 2005 - 2006

Table 21 - Unique visitors to top 3 US blogs - May 2006

Table 22 - Unique visitors to top 10 US social networking sites - May 2006

Table 23 - Worldwide ad spending on social networking sites - 2006; 2010

Table 24 - Regional Internet users, growth and penetration - March 2006

Table 25 - No. of Internet users - top 15 countries - 2005

Table 26 - Active home Internet users by selected countries - 2004 - 2005

Table 27 - Proportion of total time spent online by activity in the US - 2004 - 2005

Table 28 - Internet users by language - 2002; 2005

Table 29 - Top 10 web languages - March 2006

Table 30 - Top 5 countries - time spent online - March 2006

Table 31 - Percentage of online searches conducted on leading search engines in the U.S. - 2006

Table 32 - Global market share of Google and Yahoo! - November 2005

Table 33 - Top ten ranking by country for Internet users - June 2006

Table 34 - Top ten ranking by country for Internet penetration - June 2006

Table 35 - Top 10 ranking by country for number of host computers and annual growth - 2004

Table 36 - Broadband access amongst Internet households - 2001 - 2006

Table 37 - Forecast Internet penetration - low and high - 2006 - 2010; 2015

Table 38 - Forecast online retail sales - low and high - 2006 - 2010; 2015

Table 39 - Forecast online advertising - low and high - 2006 - 2010; 2015

Table 40 - Internet users, annual change and penetration - 1996 - 2005

Table 41 - Total online searches - 2005 - 2006

Table 42 - Top 10 search engines, year-on-year growth and percent share - June 2006

Table 43 - Top ten portal websites - 2005

Table 44 - Fastest growing web sites - 2005 - 2006

Table 45 - Top 10 online advertisers, spending and impressions - July 2006

Table 46 - Top 10 website advertisers by parent company - July 2006

Table 47 - E-commerce spend by specific category and annual change - 2005 - 2006

Table 48 - Online retail sales and annual change - 2003 - 2006

Table 49 - Top-10 ISPs, access type, subscribers, market share and annual change - April 2006

Table 50 - Annual email volume and annual change - 2000 - 2007

Table 51 - Major email clients - 2006

Table 52 - Source of spam by country - 2006

Table 53 - Canadian residential broadband Internet subscribers - DSL versus Cable - 2001 - 2005

Table 54 - Broadband access in Internet households - selected countries - 2002 - 2006

Table 55 - Internet users, annual change and penetration - 2000 - 2005

Table 56 - Internet users, annual change and penetration - top 10 countries for users - 2005

Table 57 - Internet users, annual change and penetration - top 10 countries for penetration - 2005

Table 58 - European Internet users, penetration and user growth - September 2006

Table 59 - European broadband subscriber penetration - March 2006

Table 60 - Broadband connections and penetration of Eastern European EU countries - March 2006

Table 61 - Eastern European DOI and E-government rankings - 2004 - 2005

Table 62 - Internet users in Africa - 1995 - 2005

Table 63 - Top five African Internet user markets - 2005

Table 64 - Middle East Internet usage by country - 2005

Table 65 - Internet user growth in Asia - 1999 - 2006

Table 66 - Top 10 Asian countries by Internet user penetration - December 2005

Table 67 - Internet and broadband subscribers for selected Asian markets - December 2005

Table 68 - Asia’s International Internet bandwidth - 2000 - 2005

Table 69 - Broadband in Asia - Major markets by subscribers and penetration - 2005/06

Table 70 - Major broadband access types (by subscribers) - March 2006

Table 71 - WiFi hotspots in Asia - 2004 - 2005; 2009

Table 72 - Dial-up subscribers per major ISP - 2001 - 2006

Table 73 - Market share of top 10 dial-up ISPs - 2001 - 2006

Table 74 - Annual change in dial-up subscribers - 2001 - 2006

Table 75 - ADSL retail subscribers per major ISP - 2002 - 2006

Table 76- Annual change in ADSL subscribers - 2003 - 2006

Table 77 - Market share subscribers (wholesale) - 2002 - 2006

Table 78 - Market share subscribers (retail) - 2002 - 2006

Table 79 - Broadband subscribers and annual growth - 2001 - 2007

Table 80 - Residential Internet dial-up access ARPU - 1995 - 2006

Table 81 - Residential Internet dial-up market revenues - 1996 - 2006

Table 82 - Business market Internet revenue - 1997 - 2007

Table 83 - Residential Broadband ARPU per month and yearly change - 2004 - 2006

Table 84 - Business Broadband ARPU per month and yearly change - 2004 - 2006

Table 85 - New Zealand retail broadband subscribers - residential and annual change - 2003 - 2006

Table 86 - Telecom NZ - retail broadband subscribers- residential and business - 1999 - 2006

Table 87 - Telecom NZ - Broadband subscribers (residential, business) and (wholesale, retail) - 2005 - 2006

Table 88 - Telecom broadband and Internet subscribers - March 2006

Abstract

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