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The Global Market for Synthetic Oligonucleotides

Published by: BioInformatics, LLC

Published: Sep. 1, 2006 - 171 Pages


Table of Contents


Section 1. Analysis and Interpretation of Survey Results

Executive Overview

Study Objectives

Customer Preferences


Purchasing Channels and Sourcing

Research Trends

Usage by Techniques

Throughput Levels for DNA and RNA Oligos

Specialty Services

Customer Satisfaction with Product Features

Customer Satisfaction with DNA Oligo Product Features

Customer Satisfaction with RNA Oligo Product Features


Supplier Performance


Leading Suppliers for DNA Oligos

Leading Suppliers for RNA Oligos

Overview of Market Calculations

Market Size and Pricing for DNA Oligos

Market Share by Sales and Volume Sold for DNA Oligos

Market Growth Potential for DNA Oligos

Brand Equity

Brand Equity in the DNA Oligos Market

Brand Strength in the DNA Oligos Market

Brand Stature in the DNA Oligos Market

Brand Equity in the RNA Oligos Market

Brand Strength in the RNA Oligos Market

Brand Stature in the RNA Oligos Market


Conclusion




Section 2. Study Methodology and Demographics

Methodology

Definition of Terms

Demographics

Questionnaire




Section 3. Presentation of Survey Data

Oligonucleotide Uses & Applications


Types of oligos used in research

Purchasing channels used over the past 12 months

Percentage of oligos obtained through each purchasing channel

Labs’ plans to purchase a tabletop oligo synthesizer

Applications for which oligos are currently used

Research area involving oligos expected to grow the most in the next twelve months

Use of pre-made/pre-designed oligos

Percentage of pre-made and custom oligos used


Commercial Oligonucleotide Suppliers


Identification of oligo suppliers used

Primary suppliers of oligos

Length of time that primary supplier has been the primary supplier

Change of opinion of primary supplier over that time period

Primary supplier changed within the last 12 months


Oligonucleotide Ordering Information


Oligos ordered per month

Breakdown of oligo formats ordered

Expected change in oligos ordered over the next 12 months

Typical amount paid per base for oligos from primary supplier

Additional paid services typically ordered

Typical amount paid for additional services

Percent of monthly orders that require additional services


Your Brand Experience


Likelihood of recommending primary supplier to a colleague

Level of agreement that primary supplier has unique advantages

Quality of oligos from primary supplier compared to the rest of the market

Familiarity with oligo synthesis services available from primary supplier

Satisfaction with specific product features from primary supplier

Overall satisfaction with value for price paid from primary supplier


Demographics




Section 4. Appendices

Insights and Perspectives

Cross-Tabulations of Survey Data

Other Recent Publications

About BioInformatics

Our Valued Clients

Abstract

Oligonucleotides (oligos) represent an important market for life science suppliers because they are an indispensable and ubiquitous tool for scientists working with DNA and/or RNA. As the overall market for oligos is considered mature, suppliers are challenged to distinguish their brand from the many others available to scientists. To help suppliers meet this challenge, we present the opinions of over 700 scientists who use oligos in their research, including what they expect from their oligos and which suppliers they buy from for their different research applications.

Building upon the success of our 2004 report on The U.S. Market for Synthetic Oligonucleotides, this report will examine the worldwide market for oligos.

Understand how to meet the needs of scientistsThe Global Market for Synthetic Oligonucleotides identifies which product attributes contribute to customer satisfaction and dissatisfaction. Understanding the importance of different product attributes is absolutely essential to building brand equity. Additionally, we identify how scientists prefer to purchase their oligos, as well as identifying the specialty services—along with their preferred formats and costs—that scientists require. This report also addresses market-specific differences in usage of oligo-based techniques by segment. Cumulatively, this information allows suppliers to understand how best to meet the needs of scientists, both in aggregate and within specific customer segments.

Report Objectives

From the perspective of researchers who use DNA and/or RNA oligonucleotides, this report:
  • Determines overall market size for DNA oligos in the U.S. and in Europe
  • Highlights research trends driving the demand for oligos
  • Details preferred oligo purchasing channels
  • Reveals market specific differences in usage of oligo-based techniques by segmentation analysis
  • Identifies leading oligo suppliers by relative customer expenditure
  • Provides market size and share estimates for the leading DNA oligo suppliers
  • Assesses market growth potential over the next 12 months by market segmentation analysis for DNA oligos
  • Pinpoints which specialty services scientists require and determine their preferred formats and costs
  • Provides insights into which product attributes contribute to customer satisfaction and customer dissatisfaction
  • Evaluates brand equity based upon key performance metrics related to brand esteem, knowledge, relevance, and differentiation
Methodology

751 scientists completed a 29-question survey conducted by BioInformatics, LLC (Arlington, Virginia, USA) between August 3 and 10, 2006.

The electronic questionnaire was fielded to registered members of The Science Advisory Board. BioInformatics sponsors The Science Advisory Board, an online community of more than 30,000 scientists, physicians and healthcare professionals from around the world. The Science Advisory Board is divided into two panels (Research and Clinical) and “convenes” regularly via the World Wide Web to voice their opinions on a wide variety of issues relating to biomedical research and clinical technologies. These experts—representing all aspects of the life sciences and medicine—have agreed to make themselves available to participate in our online research activities. The Science Advisory Board members who participated in this study were drawn from the Board’s Research Panel.

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