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Teen/Tween Media & Communication TrendsPublished by: EPM Communications Inc Published: Nov. 1, 2005 - 30 Pages Table of Contents
AbstractIdentify what media kids use most often and learn to target them where they are.This special report from the trend experts at Youth Markets Alert will give you more insight and details about kids and how they spend their time with various media. It highlights the media activities that have occupied kids in the past, and what they're doing today with all the technology available to them. In this report you'll learn about the new media and how it impacts your advertising and marketing; what teens and tweens respond to; their changing media usage profile; kids' concerns about consumer electronics and cell phones; and more. Today, kids spend time with both "old," traditional media like TV and print, while simultaneously using computers and the Internet, not to mention the growing amount of time kids spend playing games, in particular video games. In fact, kids still devote 6.5 hours a day to media usage, as they have for years, only what they're using and how they're using it has changed. This invaluable report on teen and tween media & communication trends details:
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