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TLL's Sports Licensing Report

Published by: EPM Communications Inc

Published: Jun. 1, 2006 - 95 Pages


Table of Contents


INTRODUCTION




PART I: DOMESTIC & GLOBAL SPORTS LICENSING TRENDS

Domestic Sports Licensing Trends


Exhibit 1.1: Retail Sales of Sport-Licensed Merchandise, U.S. & Canada, 1996-2005

Exhibit 1.2: Retail Sales of Sports-Licensed and Entertainment/Character-Licensed Merchandise, U.S. & Canada, 2001-2005

Exhibit 1.3: Retail Sales of Licensed Products, By Property Type, U.S. & Canada, 2005

Exhibit 1.4: Retail Sales of Sports-Licensed Merchandise, By Distribution Channel, U.S. & Canada, 2005

Exhibit 1.5: Retail Sales of Sports-Licensed Merchandise, By Product Category, U.S. & Canada, 2005

Exhibit 1.6: Sports Fans (Age 12 And Older) Owning League-Licensed Apparel


Global Sports Licensing Trends


Exhibit 1.7: Retail Sales of Licensed Sports-Based Merchandise, Worldwide, By Territory, 2004

Exhibit 1.8: Worldwide Retail Sales of FIFA World Cup Licensed Merchandise, 1994-2002

Exhibit 1.9: Worldwide Retail Sales of Olympics Licensed Merchandise, 1988-2004




PART II: SPORTS LEAGUES & ORGANIZATIONS

National Football League



Exhibit 2.1: Retail Sales of NFL-Licensed Merchandise, U.S. & Canada, 1996-2005

Exhibit 2.2: Retail Sales of NFL-Licensed Merchandise, 2005, By Product Category


NFL Merchandise Manufacturers


Major League Baseball Properties



Exhibit 2.3: Retail Sales Of MLB-Licensed Merchandise, U.S. & Canada, 1996-2005

Exhibit 2.4: Retail Sales Of MLB-Licensed Merchandise, 2005, By Product Category


MLB Merchandise Manufacturers


National Basketball Association



Exhibit 2.5: Retail Sales Of NBA-Licensed Merchandise, U.S. & Canada, 1996-2005

Exhibit 2.6: Retail Sales Of NBA-Licensed Merchandise, 2005, By Product Category


NBA Merchandise Manufacturers


National Hockey League


Exhibit 2.7: Retail Sales Of NHL-Licensed Merchandise, U.S. & Canada, 1996-2004

Exhibit 2.8: Retail Sales Of NHL-Licensed Merchandise, 2005, By Product Category


NHL Merchandise Manufacturers


NASCAR



Exhibit 2.9: Retail Sales Of NASCAR-Licensed Merchandise, 2005, By Product Category

Exhibit 2.10: Top Sellers Of Licensed Merchandise On NASCAR.com


NASCAR Merchandise Manufacturers


Colleges


Exhibit 2.11: Retail Sales Of Collegiate-Licensed Merchandise, U.S. & Canada, 1996 - 2005

Exhibit 2.12: Retail Sales Of Collegiate-Licensed Merchandise, 2005, By Product Category


Major League Soccer

MLS Merchandise Manufacturers

Arena Football League




PART III: KEY SPORTS MERCHANDISE CATEGORIES

Apparel


Exhibit 3.1: Retail Sales Of Sports-Licensed Apparel/Accessories/Footwear, U.S. and Canada, 1996-2005

Exhibit 3.2: Retail Sales, Apparel/Headwear, 2005, By League/Organization


Sports Videogames


Exhibit 3.3: Retail Sales of Sports-Licensed Videogames, U.S. & Canada, 1996-2005

Exhibit 3.4: Videogame Portion of Retail Sales Of Sports-Based Licensed Merchandise By Sport/League 2005

Exhibit 3.5: Top Ten Video Game Titles, By Units Sold, 2005


Trading Cards


Exhibit 3.6: Wholesale Sales of Sports Trading Cards, U.S., 1991-2005

Exhibit 3.7: Sports Trading Card Market, By Sport, 2005

Exhibit 3.8: Trading Card Licensees Of Major Sports Leagues, 2006




PART IV: APPENDIX: COMPARATIVE SPORTS-BASED LICENSEE LIST

Abstract

Sports licensing is the fastest growing sector of the licensing business.

At $13.2 billion in 2005 in the U.S. and Canada, retail sales of licensed merchandise based on sports properties is poised to reach an all-time peak. Not since the mid-1990s has sports licensing demonstrated such exuberant growth.

To capitalize on this explosive market, you need a deep understanding of the leagues and organizations that comprise the sector. The Licensing Letter Sports Licensing Report answers such questions as:
  • Which merchandise categories are the best sellers for which leagues - you'll have all-new Licensing Letter breakdowns for the major U.S. leagues, so you can align the right products with the right sports.
  • Who the 500 key manufacturers are, and which sports they license - so you can enhance your offerings and distribution.
  • When exclusivity is worth a premium - so you get the best return on your investment.
The Sports Licensing Report, by Licensing Letter Executive Editor Martin Brochstein, provides quick-reference rundowns of the teams in each league; licensees lists, including contact information; attendance data; media profiles; marketing strategy; and retail sales data. You'll have all the hard numbers and contacts you need whether you are a long-time player, or a rookie first breaking into the big leagues.

Use The Licensing Letter Sports Licensing Report to move your sports licensing program into the winner's circle.

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